Whiskies: Growth Opportunities in All Markets

Introduction

Scope

Objectives

Key findings

Overview

Slow but healthy growth, driven by high-end offers

Top whiskies markets

Asia Pacific and Latin America increasingly important

Export opportunities for non-Scotch

Whiskies: A consolidated category

Key Growth Drivers

The aspirations of the emerging vs sophistication of the developed

Trading up drives sales worldwide

Whiskies, women and media

Scotch

Capacity restrictions in Scotch increase focus on added value

The end of blended malt and the advent of no-age statements?

China: Are investments justified by opportunities for growth?

Segmentation offering opportunities in mature Scotch markets

Single malt rising

Blended Scotch mostly driven by trading up to standard variants

Non-Scotch

Flavour sophistication gains new drinkers for bourbon in the US

Export opportunities for bourbon

Other whiskies’ playground: India

Big expectations for Irish whiskey

Can Jameson’s dominance i n Irish whiskey be challenged?

Eastern Europe to see rapid growth in Irish whiskey

Japanese whisky boom ending in Japan…

…but stretching out of its home market

Producers trying to revive Canadian whisky

Recommendations

Export opportunities and selective innovation

Report Definitions

Alcoholic drinks definitions

Alcoholic drinks definitions (continued)

Report definition and abbreviations

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