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Strategy Briefing

Whiskies: Growth Opportunities in All Markets

37 pages, Nov 2012

US$2,000

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About This Report

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The whiskies category is taking slow but stable steps up, resilient to negative economic conditions, helped by premiumisation trends and widening demographics. The premium appeal of the category on wealthier emerging markets and large-scale opportunities for trading up in the less affluent ones will be aided further by tariff reforms. Simultaneously, on the mature markets Irish and bourbon have significant export potential due to accessible taste and the backing of international companies.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

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Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Objectives

Key findings

Overview

Slow but healthy growth, driven by high-end offers

Top whiskies markets

Asia Pacific and Latin America increasingly important

Export opportunities for non-Scotch

Whiskies: A consolidated category

Key Growth Drivers

The aspirations of the emerging vs sophistication of the developed

Trading up drives sales worldwide

Whiskies, women and media

Scotch

Capacity restrictions in Scotch increase focus on added value

The end of blended malt and the advent of no-age statements?

China: Are investments justified by opportunities for growth?

Segmentation offering opportunities in mature Scotch markets

Single malt rising

Blended Scotch mostly driven by trading up to standard variants

Non-Scotch

Flavour sophistication gains new drinkers for bourbon in the US

Export opportunities for bourbon

Other whiskies’ playground: India

Big expectations for Irish whiskey

Can Jameson’s dominance i n Irish whiskey be challenged?

Eastern Europe to see rapid growth in Irish whiskey

Japanese whisky boom ending in Japan…

…but stretching out of its home market

Producers trying to revive Canadian whisky

Recommendations

Export opportunities and selective innovation

Report Definitions

Alcoholic drinks definitions

Alcoholic drinks definitions (continued)

Report definition and abbreviations

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Megatrends

Strategy Briefing

Whiskies: Growth Opportunities in All Markets

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

Overview

Slow but healthy growth, driven by high-end offers

Top whiskies markets

Asia Pacific and Latin America increasingly important

Export opportunities for non-Scotch

Whiskies: A consolidated category

Key Growth Drivers

The aspirations of the emerging vs sophistication of the developed

Trading up drives sales worldwide

Whiskies, women and media

Scotch

Capacity restrictions in Scotch increase focus on added value

The end of blended malt and the advent of no-age statements?

China: Are investments justified by opportunities for growth?

Segmentation offering opportunities in mature Scotch markets

Single malt rising

Blended Scotch mostly driven by trading up to standard variants

Non-Scotch

Flavour sophistication gains new drinkers for bourbon in the US

Export opportunities for bourbon

Other whiskies’ playground: India

Big expectations for Irish whiskey

Can Jameson’s dominance i n Irish whiskey be challenged?

Eastern Europe to see rapid growth in Irish whiskey

Japanese whisky boom ending in Japan…

…but stretching out of its home market

Producers trying to revive Canadian whisky

Recommendations

Export opportunities and selective innovation

Report Definitions

Alcoholic drinks definitions

Alcoholic drinks definitions (continued)

Report definition and abbreviations

Why buy this report?

Want to find out more about this report?

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