2021 Beauty Trends: What do Consumers Want and How can Brands Deliver?

Download now to:

  • Learn about how beauty and wellness are overlapping
  • Hear directly from consumers about what they percieve as beauty and brands they are most likely to buy from
  • Identify trends driving product innovation

The perception of beauty, health and wellness have significantly changed since the COVID-19 pandemic. As a result, consumers are demanding more authenticity and transparency when buying beauty products.

This paper showcases the results of Euromonitor International's latest Voice of the Consumer: Beauty Survey. Over 20,000 respondents across 20 core markets shared their thoughts on how the beauty industry has evolved and what they seeks from brands.