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Estratégias em tempos de incerteza: Aprendendo com consumidores de países emergentes em tempos de crise

4/13/2016
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300_marketsInCrisis-v1.0_portugueseEste white paper visa apoiar empresas que operam em mercados emergentes em crise. Desde as compras por conveniência e indulgência até a transparência, nostalgia e status, este white paper aborda as principais tendências que as organizações devem observar, por oferecerem oportunidades para crescer.

Faça o download deste white paper para entender:

Que categorias oferecem às empresas oportunidade para se beneficiarem do comportamento de curto prazo do consumidor de países emergentes?

Quando apostar em indulgência e prazer e quando apostar em racionalidade e cálculo?

A nostalgia é mesmo um fator importante para impulsionar vendas de determinado produto?

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