From inciting innovation to adapting to social change, cities play an important role in today’s societies. Keeping businesses, governments and other organisations informed about city-level changes, such as knowing where incomes are growing rapidly, or which markets are ageing, is crucial to their future financial success. Passport Cities provides answers to a range of business questions, ensuring users can benchmark and identify cities, explain key consumer changes, and examine urban profiles.
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Passport Cities provides tools to better understand target markets. From understanding a city’s market size to getting a glimpse of household consumer spending patterns, Passport Cities helps create a sophisticated business intelligence strategy to meet users’ needs.
Passport Cities helps differentiate between consumer expenditure patterns in cities and their respective countries. It helps businesses customise and tailor an entry strategy in line with the consumer spending patterns seen in target cities.
Passport Cities can be utilised for a variety of purposes, including analysing the economic, demographic and environmental state of the city. The database provides forecasts up to the year 2030 for a range of indicators, including disposable income, GDP and population, helping to better plan for the future.
This strategy briefing analyses six long-term changes occurring at city level. Such changes include declining household size, ageing and urban mobility preferences, which are shaping city life in the modern era.
A range of case studies has been used to illustrate the adaptations being made to these long-term city changes, by businesses, governments and investors when developing business strategy and government policy. For example, mid-sized cities in emerging markets such as China and India are evolving to become the new locations for retail growth, as primary markets become saturated with competition and laden with high retail space costs.
Populations are surging in cities, and their impending growth has escalated the need for more innovative methods of resource allocation. High-tech businesses have ushered in a wave of “Smart Solutions” to ensure the future urban efficiency of new and upcoming megacities.