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Wildberries OOO

January 2021

Wildberries is the biggest online retailer in Russia, and has been present on the market for more than 15 years. The company focuses on a wide range of fmcg categories – both grocery and non-grocery items. Prior to 2020, the company was mainly focused on apparel, footwear and accessories, but due to COVID-19 it has significantly expanded its range. Wildberries operates in eight markets in Eastern Europe, and plans to further expand its coverage in EU markets.

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Euromonitor International's report on Wildberries OOO delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Wildberries OOO, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Wildberries OOO.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Wildberries OOO provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.


Wildberries: Key company facts
Wildberries marketplace strategy
Wildberries’ marketplace strategy in context

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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