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Country Report

Wine in

Wine in Belarus

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

On-trade sales of wine plummet in 2020 as COVID-19 encourages self-isolation

COVID-19 encouraged self-isolation, fewer outings and social gatherings in 2020, which significantly impacted on-trade sales of wine, making them record strong double-digit decline in the year. Off-trade sales of wine were also affected as the decline in disposable incomes due to the negative economic impact of COVID-19 encouraged consumers to economise and prioritise essential items.

Shift from large stores to smaller, “safer” outlets

COVID-19 encouraged a consumer shift from large stores, such as supermarkets and hypermarkets, to smaller outlets, including specialist alcohol retailers and convenient stores, which were perceived to be safer shopping destinations. This consequently boosted sales of wine through these outlets during the course of the year.

Local production quotas continue to support domestic production volumes

In addition to providing strong financial and logistics support to the local wine industry, the government of Belarus also employs local production quotas to ensure that local players remain competitive against their larger and more powerful foreign rivals. This continues to have a significantly influence over viticulture in Belarus and the country’s wine industry.

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Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Belarus?
What are the major brands in Belarus?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Belarus - Category analysis

KEY DATA FINDINGS

2020 IMPACT

On-trade sales of wine plummet in 2020 as COVID-19 encourages self-isolation

Shift from large stores to smaller, “safer” outlets

Local production quotas continue to support domestic production volumes

RECOVERY AND OPPORTUNITIES

Volume sales recover with the resumption of usual shopping behaviour and rising interest in wine amongst younger consumers

Price sensitivity will influence consumers’ choices

Minski Zavod Vinogradnyh should remain the leading name in wine

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2015-2020
Table 2 Sales of Wine by Category: Total Value 2015-2020
Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 10 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
Table 13 Excise Tax on Alcoholic Drinks 2019-2021

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 14 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 15 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 16 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 17 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 18 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 23 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 24 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 25 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Wine in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

On-trade sales of wine plummet in 2020 as COVID-19 encourages self-isolation

Shift from large stores to smaller, “safer” outlets

Local production quotas continue to support domestic production volumes

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wine in Belarus - Category analysis

KEY DATA FINDINGS

2020 IMPACT

On-trade sales of wine plummet in 2020 as COVID-19 encourages self-isolation

Shift from large stores to smaller, “safer” outlets

Local production quotas continue to support domestic production volumes

RECOVERY AND OPPORTUNITIES

Volume sales recover with the resumption of usual shopping behaviour and rising interest in wine amongst younger consumers

Price sensitivity will influence consumers’ choices

Minski Zavod Vinogradnyh should remain the leading name in wine

CATEGORY DATA

Alcoholic Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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