COVID-19 encouraged self-isolation, fewer outings and social gatherings in 2020, which significantly impacted on-trade sales of wine, making them record strong double-digit decline in the year. Off-trade sales of wine were also affected as the decline in disposable incomes due to the negative economic impact of COVID-19 encouraged consumers to economise and prioritise essential items.
COVID-19 encouraged a consumer shift from large stores, such as supermarkets and hypermarkets, to smaller outlets, including specialist alcohol retailers and convenient stores, which were perceived to be safer shopping destinations. This consequently boosted sales of wine through these outlets during the course of the year.
In addition to providing strong financial and logistics support to the local wine industry, the government of Belarus also employs local production quotas to ensure that local players remain competitive against their larger and more powerful foreign rivals. This continues to have a significantly influence over viticulture in Belarus and the country’s wine industry.
Volume sales of wine are expected to be recovered by supermarkets and hypermarkets. Consumers resumed their usual shopping behaviour towards the end of 2020, encouraged by the obligatory wearing of masks in public places (from November 2020) and promotional activity in supermarkets and hypermarkets.
Price sensitivity is likely to affect consumers’ choices in 2021, which could result in a shift to less expensive wines. In 2020, wine players began to increase the availability of wine in Tetra Pak packaging, which is less expensive than a glass bottle.
The local wine producer Minski Zavod Vinogradnyh Vin ZAO should retain its leading position in the category over the forecast period thanks to the significant state support that the company receives, as well as its wide assortment of products at affordable prices. The company is also very active in terms of new product development, as highlighted in the above two paragraphs.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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