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Wine in Russia
May 2021
2020 IMPACT
Russians turn to wine to relieve the boredom of home seclusion during the COVID-19 pandemic
The vast majority of wine volumes are sold through the retail channel in Russia. Off-trade volume sales received a significant boost during the COVID-19 pandemic in 2020 due to a number of factors.
Changes in legislation covering wine
Wine producers faced some significant changes in legislation in 2020 with the introduction of the law on viticulture and winemaking, N468-FZ, which was implemented on 26 June 2020. The law mandates a national structure for protection of wine using appellation of origin and geographical indication.
Kuban-Vino continues to perform well
Domestic wine producer, Kuban Vino, continued to register strong results in 2020 as it retained its leadership in sales of still light grape wine. The player has invested heavily in establishing its own vineyards, including growing its own seedlings in order to avoid any dependency on foreign countries.
RECOVERY AND OPPORTUNITIES
Difficulties ahead for off-trade sales of wine
Off-trade sales of wine face a difficult time over the forecast period, with steep declines in 2021, followed by ongoing, if less severe, falls over most of the period, with marginal growth only expected in 2025. The simultaneous shortages of local raw materials in 2021 and the devaluation of the ruble will continue to negatively affect average prices, while consumer purchasing power will weaken after the devastating effects of the COVID-19 pandemic.
A greater reliance on local vineyards
Despite the difficulties, domestic players will be forced to develop local production, including planting their own vineyards. However, it will take years to ameliorate the shortage of raw materials, and this will negatively affect the development of wine over the forecast period.
Leading spirits players show an interest in wine
Leading spirits players continue to show an interest in wine. One of the leading spirits companies, Beluga Group, for example, is developing its own retail chain, WineLab, as well as sales of imported wine and its own vineyards.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Russia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Wine in Russia?
Where is consumer demand for Wine focussed?
Which is being consumed more; beer, wine or spirits?
Where is demand growing? Stagnating?
How is the operating environment for alcoholic drinks changing?
Which are the leading brands in Russia?
How are products distributed in Russia?
What are the key trends in new product development?
Do consumers want value for money or added value?
How will macroeconomic context and shifting cultural values shape future growth?
How will COVID-19 and recession impact the alcoholic drinks industry?
Where is future growth expected to be most dynamic?
Wine in Russia - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Russians turn to wine to relieve the boredom of home seclusion during the COVID-19 pandemic
Changes in legislation covering wine
Kuban-Vino continues to perform well
RECOVERY AND OPPORTUNITIES
Difficulties ahead for off-trade sales of wine
A greater reliance on local vineyards
Leading spirits players show an interest in wine
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2015-2020Table 2 Sales of Wine by Category: Total Value 2015-2020Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020Table 16 GBO Company Shares of Champagne: % Total Volume 2016-2020Table 17 NBO Company Shares of Champagne: % Total Volume 2016-2020Table 18 LBN Brand Shares of Champagne: % Total Volume 2017-2020Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020Table 28 Forecast Sales of Wine by Category: Total Volume 2020-2025Table 29 Forecast Sales of Wine by Category: Total Value 2020-2025Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
Legal purchasing age and legal drinking ageDrink drivingAdvertisingSmoking banOpening hoursOn-trade establishmentsTable 32 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020Table 35 Sales of Alcoholic Drinks by Category: Total Value 2015-2020Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included:
Wine
Port
Sherry
Vermouth
Other Fortified Wine
Apple Wine
Bokbunjaju
Cheongju
Chinese Wine
Economy Rice Wine
Fortified Fruit Wine
Fruit and Berry Wine
Fruit and Herbal Wine
Fruit and Honey based Wine
Fruit Wine
Local Non-Grape Wine
Lower Mid-Range Rice Wine
Non-Grape Dessert Wine
Premium Rice Wine
Rice Wine
Sake
Takju
Upper Mid-Range Rice Wine
Yakju
Yellow Wine
Other Non-Grape Wine
Champagne
Other Sparkling Wine
Still Red Wine
Still Rosé Wine
Still White Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).