The vast majority of wine volumes are sold through the retail channel in Russia. Off-trade volume sales received a significant boost during the COVID-19 pandemic in 2020 due to a number of factors.
Wine producers faced some significant changes in legislation in 2020 with the introduction of the law on viticulture and winemaking, N468-FZ, which was implemented on 26 June 2020. The law mandates a national structure for protection of wine using appellation of origin and geographical indication.
Domestic wine producer, Kuban Vino, continued to register strong results in 2020 as it retained its leadership in sales of still light grape wine. The player has invested heavily in establishing its own vineyards, including growing its own seedlings in order to avoid any dependency on foreign countries.
Off-trade sales of wine face a difficult time over the forecast period, with steep declines in 2021, followed by ongoing, if less severe, falls over most of the period, with marginal growth only expected in 2025. The simultaneous shortages of local raw materials in 2021 and the devaluation of the ruble will continue to negatively affect average prices, while consumer purchasing power will weaken after the devastating effects of the COVID-19 pandemic.
Despite the difficulties, domestic players will be forced to develop local production, including planting their own vineyards. However, it will take years to ameliorate the shortage of raw materials, and this will negatively affect the development of wine over the forecast period.
Leading spirits players continue to show an interest in wine. One of the leading spirits companies, Beluga Group, for example, is developing its own retail chain, WineLab, as well as sales of imported wine and its own vineyards.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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