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Learn moreJun 2018
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Wine showed negative growth in total volume terms in 2017, continuing a downward trend that started in 2013. During the review period, wine’s performance was largely determined by the insufficient amount of foreign currency quotas allocated for importing products, causing a limited supply leading to soaring prices.
The average unit price of wine is 15 times that of overall alcoholic drinks with champagne at the top with a price tag 102 times that of alcoholic drinks. Yet champagne has a core of consumers that prompted some importers to increase their purchases during 2017.
The most popular packaging type in wine is the 750ml glass bottle. In 2017, carton packaging was extremely scarce, observed in brands like Argentinian Bordolino or Spanish Naire.
Bodegas Pomar CA, a company that belongs to the Empresas Polar holding – climbed during the review period to reach the top position in 2017. Two factors have favoured its positive performance, one being a pricing strategy that puts its products under economy brands such as Gato Negro (Chile).
In 2017, wine was dominated by brands imported from Chile and Argentina, countries that enjoy preferential tariff rates, unlike European countries. Economy brands of wine, such as Belate (Spain) or Chilean Tocornal, Gato Negro and Santa Carolina, compete through pricing and minimal investment in marketing and promotional activities.
Bodegas Pomar CA leads other sparkling wine with its Pomar Brut brand, slightly ahead of Spanish Freixenet, imported by Francisco Dorta A Sucrs CA, with Chandon (Argentina) in third place. The top two performers benefit from their presence in large supermarket chains such as Central Madeirense.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Wine industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wine industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wine in Venezuela market research report includes:
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.