Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Wine in

Wine in Venezuela

20 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Negative trend continues in 2017

Wine showed negative growth in total volume terms in 2017, continuing a downward trend that started in 2013. During the review period, wine’s performance was largely determined by the insufficient amount of foreign currency quotas allocated for importing products, causing a limited supply leading to soaring prices.

Uneven performances can be tied to relative prices

The average unit price of wine is 15 times that of overall alcoholic drinks with champagne at the top with a price tag 102 times that of alcoholic drinks. Yet champagne has a core of consumers that prompted some importers to increase their purchases during 2017.

Red wine still Venezuelans’ favourite in spite of higher prices

The most popular packaging type in wine is the 750ml glass bottle. In 2017, carton packaging was extremely scarce, observed in brands like Argentinian Bordolino or Spanish Naire.

COMPETITIVE LANDSCAPE

Bodegas Pomar takes the leadership in 2017

Bodegas Pomar CA, a company that belongs to the Empresas Polar holding – climbed during the review period to reach the top position in 2017. Two factors have favoured its positive performance, one being a pricing strategy that puts its products under economy brands such as Gato Negro (Chile).

Chilean and Argentinian products continue to dominate wine in Venezuela

In 2017, wine was dominated by brands imported from Chile and Argentina, countries that enjoy preferential tariff rates, unlike European countries. Economy brands of wine, such as Belate (Spain) or Chilean Tocornal, Gato Negro and Santa Carolina, compete through pricing and minimal investment in marketing and promotional activities.

Widely-available Pomar Brut and Freixenet lead other sparkling wine

Bodegas Pomar CA leads other sparkling wine with its Pomar Brut brand, slightly ahead of Spanish Freixenet, imported by Francisco Dorta A Sucrs CA, with Chandon (Argentina) in third place. The top two performers benefit from their presence in large supermarket chains such as Central Madeirense.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Venezuela?
What are the major brands in Venezuela?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Wine in Venezuela - Category analysis

HEADLINES

PROSPECTS

Negative trend continues in 2017

Uneven performances can be tied to relative prices

Red wine still Venezuelans’ favourite in spite of higher prices

COMPETITIVE LANDSCAPE

Bodegas Pomar takes the leadership in 2017

Chilean and Argentinian products continue to dominate wine in Venezuela

Widely-available Pomar Brut and Freixenet lead other sparkling wine

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 10 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Total volume losses decelerate in 2017

A fundamental change in consumer preferences produces positive performances in some categories

Brewers remain at the top of alcoholic drinks in 2017

Lower on-trade sales and store closings mark a dismal performance in 2017

High costs of production and impoverished consumers will limit growth

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 13 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 14 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 15 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 16 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 17 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 18 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 26 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Negative trend continues in 2017

Uneven performances can be tied to relative prices

Red wine still Venezuelans’ favourite in spite of higher prices

COMPETITIVE LANDSCAPE

Bodegas Pomar takes the leadership in 2017

Chilean and Argentinian products continue to dominate wine in Venezuela

Widely-available Pomar Brut and Freixenet lead other sparkling wine

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Wine in Venezuela - Category analysis

HEADLINES

PROSPECTS

Negative trend continues in 2017

Uneven performances can be tied to relative prices

Red wine still Venezuelans’ favourite in spite of higher prices

COMPETITIVE LANDSCAPE

Bodegas Pomar takes the leadership in 2017

Chilean and Argentinian products continue to dominate wine in Venezuela

Widely-available Pomar Brut and Freixenet lead other sparkling wine

CATEGORY DATA

Alcoholic Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Total volume losses decelerate in 2017

A fundamental change in consumer preferences produces positive performances in some categories

Brewers remain at the top of alcoholic drinks in 2017

Lower on-trade sales and store closings mark a dismal performance in 2017

High costs of production and impoverished consumers will limit growth

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports