Ageing populations, a high degree of maturity and high per capita consumption in most Western European markets, along with changes in lifestyle trends towards a reduction in alcohol consumption are putting pressure on wine volume sales. The Covid 19 crisis should accelerate this trend and shift consumers’ preferences towards more affordable wines over the forecast period.
This report comes in PPT.
Volume sales of wine in Western Europe posted a slight decline over 2014-2019. The premiumisation and health and wellness trends in much of Western Europe, along with ageing populations and maturity in the largest Western European markets shaped the market over the review period.
Strong growth in other sparkling wines (ie excluding champagne), mainly due to the rising popularity of prosecco in Italy and the UK, partly offset the negative trend seen in still light grape wine.
Independent retailers continue to lose ground to supermarkets and hypermarkets, whereas e-commerce gains share across markets and it is expected to benefit from new consumption patterns adopted during the coronavirus crisis.
Despite the negative performance of wine in Castel’s domestic market France, the company maintains the lead in the Western European wine market and strengthened its leadership over the review period due to its wide portfolio of economy and mid-priced brands and the acquisition of the still light rosé wine brand Listel in 2017, from Vranken-Pommery Monopole.
Wine volumes are expected to rebound in 2021 and partly recover the losses linked with the closure of on-trade establishments across countries in 2020. Nevertheless, the recovery is projected to be slow and associated with the positive impact of consumers’ shift towards economy and mid-price wines in volume sales.
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.See All of Our Definitions
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