Wine: Resilient, Advancing and Evolving

Resilient, solid and advancing

Having avoided severe declines even in the depths of the Great Recession- although also inevitably impacted - global wine retains and witnesses further momentum in its upward trajectory.

Still light grape, Western Europe and red varietals

Still light grape wine, the segment’s Western European bastion and the weight of growing red varietals are still dominating developments. The shift in balance towards Asia Pacific continues unabated.

The politics of wine

Beyond maturity levels and per capita consumption gaps, political volatility, legislative issues and changes, demographics and a number of macroeconomic factors should also be taken into account when analysing wine and its future.

The fragmentation conundrum

With no brand remotely securing global clout and equity, the theoretical opportunity to create it on the back of a generic, affordable and non-provenance- orientated offering is present. However, establishing a globally convincing narrative and universal equity will remain a challenge.

Packaging alternatives and post-boomer drinking patterns

The rise of packaging formats such as cans or bag in box, the consistent growth of metal screw closures at the expense of cork and the millennial demographic finally coming of age and embracing alternative concepts are paving the way for a more casual and democratised category.

Red’s diversity, rosé’s approachability and white’s untapped potential

While red varietals enjoy a widening range of offerings and the gravitational pull of Chinese consumption, rosé boasts affordability and unpretentiousness and white can provide avenues for growth in otherwise mature markets.

Controversial innovation initiatives and glimpses of the future

Flavour sophistication on the one hand and low manipulation - a more moderated and realistic version of the natural movement - new gadgets, the social media revolution and low ABV varietals will spearhead innovation in the short to medium term.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment