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Strategy Briefing

Wine: Resilient, Advancing and Evolving

37 pages, Apr 2014

US$1,325

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About This Report

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The global wine industry remains resilient to macroeconomic volatility, focused on its historic Western European bastion and driven by a rising wave of red still light grape varietals pouring into China. Facing extensive fragmentation constraints and lacking the clout of truly global brands, the category is going through a transformative period as post-boomer drinking habits bring radical innovation to the fore.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Resilient, solid and advancing

Having avoided severe declines even in the depths of the Great Recession- although also inevitably impacted - global wine retains and witnesses further momentum in its upward trajectory.

Still light grape, Western Europe and red varietals

Still light grape wine, the segment’s Western European bastion and the weight of growing red varietals are still dominating developments. The shift in balance towards Asia Pacific continues unabated.

The politics of wine

Beyond maturity levels and per capita consumption gaps, political volatility, legislative issues and changes, demographics and a number of macroeconomic factors should also be taken into account when analysing wine and its future.

The fragmentation conundrum

With no brand remotely securing global clout and equity, the theoretical opportunity to create it on the back of a generic, affordable and non-provenance- orientated offering is present. However, establishing a globally convincing narrative and universal equity will remain a challenge.

Packaging alternatives and post-boomer drinking patterns

The rise of packaging formats such as cans or bag in box, the consistent growth of metal screw closures at the expense of cork and the millennial demographic finally coming of age and embracing alternative concepts are paving the way for a more casual and democratised category.

Red’s diversity, rosé’s approachability and white’s untapped potential

While red varietals enjoy a widening range of offerings and the gravitational pull of Chinese consumption, rosé boasts affordability and unpretentiousness and white can provide avenues for growth in otherwise mature markets.

Controversial innovation initiatives and glimpses of the future

Flavour sophistication on the one hand and low manipulation - a more moderated and realistic version of the natural movement - new gadgets, the social media revolution and low ABV varietals will spearhead innovation in the short to medium term.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Objectives

Key findings

Wine: The Big Picture

Global wine continues its ascent

Under still light grape wine’s shadow

Western European dominance versus Asia Pacific's rise

Politics, economics and wine

Unemployed and getting old, or young and aspirational?

Still Light Grape Wine: Anything But Still

Red, red wine

On- and off-trade growth converging

Fragmentation-induced opportunities

Significant “others” and the limitations of private label

Glass bottles and rising alternatives

Metal closures threatening cork

Hypermarkets and internet retailing march forward

Key Learnings from Key Markets

China: Cultural symbolism and the dangers of austerity

Premiumisation in China halted

US: Moscato madness

US: Post-austerity fatigue

UK: Rosé as an antidote to maturity

UK: Identifying rosé’s sweet spot

The Future is Red and Asian

The future: A sea of red

China’s gravitational pull

Beyond the usual suspects; frontier markets

Glimpses of the Future

Low ABV gaining traction

Flavoured wine?

Apps and social media reshape industry

Expanding drinking occasions and boosting cork’s influence

Mind the generational gap

Report Definitions

Definitions

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Megatrends

Strategy Briefing

Wine: Resilient, Advancing and Evolving

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Resilient, solid and advancing

Still light grape, Western Europe and red varietals

The politics of wine

The fragmentation conundrum

Packaging alternatives and post-boomer drinking patterns

Red’s diversity, rosé’s approachability and white’s untapped potential

Controversial innovation initiatives and glimpses of the future

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

Wine: The Big Picture

Global wine continues its ascent

Under still light grape wine’s shadow

Western European dominance versus Asia Pacific's rise

Politics, economics and wine

Unemployed and getting old, or young and aspirational?

Still Light Grape Wine: Anything But Still

Red, red wine

On- and off-trade growth converging

Fragmentation-induced opportunities

Significant “others” and the limitations of private label

Glass bottles and rising alternatives

Metal closures threatening cork

Hypermarkets and internet retailing march forward

Key Learnings from Key Markets

China: Cultural symbolism and the dangers of austerity

Premiumisation in China halted

US: Moscato madness

US: Post-austerity fatigue

UK: Rosé as an antidote to maturity

UK: Identifying rosé’s sweet spot

The Future is Red and Asian

The future: A sea of red

China’s gravitational pull

Beyond the usual suspects; frontier markets

Glimpses of the Future

Low ABV gaining traction

Flavoured wine?

Apps and social media reshape industry

Expanding drinking occasions and boosting cork’s influence

Mind the generational gap

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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