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Learn moreJun 2019
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In 2018, wipes in Belarus recorded low single-digit volume growth and strong single-digit current value growth, thanks to the improving economic situation and rising disposable incomes. The wide variety and availability of wipes also played an important role.
In 2018, value sales of wipes in Belarus were greatly affected by the economising trend. Middle- to low-income local consumers paid most attention to the unit prices of wipes, rather than to packaging design, the thickness of wipes or their additional characteristics, such as antibacterial protection or softening.
The improving economic situation and busy lifestyles led to growing sales of wipes which were not considered as necessary, such as intimate wipes and facial cleansing wipes. Local busy women purchased these wipes for their business trips and for gym visits in order to avoid carrying several personal care products.
The large number of players in wipes has led to tough competition. In this situation, companies lost their profit margins, and offered lower-quality and cheaper wipes in order to maintain their volume shares.
The economising trend led to growing attention for inexpensive brands and private label in wipes in 2018. In 2018, their availability increased, with grocery retailers and drugstores offering at least one private label pack size in wipes.
Trends such as economic consumption, convenience and healthy, busy lifestyles led to the growing presence of large packs, make-up removal wipes, intimate wipes, products that target active consumers, and wipes containing natural ingredients. For example, the economising trend led to the presence of large packs with 120 and more sheets of wipes.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Belarus with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wipes industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wipes in Belarus market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.