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Country Report

Wipes in

Wipes in Belarus

19 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing popularity of general purpose and baby wipes stimulates value growth

Personal wipes continued to see value growth in 2017. Increasing hygiene standards and the growing number of allergies and infections boosted interest in wipes.

Baby and general purpose wipes still dominate

In 2017, consumers still mostly purchased baby wipes and general purpose wipes. Due to high number of children in the country, baby wipes are very popular.

Modern retailing and internet retailing channels strengthen their positions

Wipes in Belarus were still predominantly sold though modern retail channels in 2017. Large numbers of wipes are sold through large retailers and convenience stores where small-pack wipes are located near the cashier.

COMPETITIVE LANDSCAPE

Highly-fragmented competition

In 2017, the category continued to include a large number of wipes brands. Some of them offer only baby wipes like Procter & Gamble and Kimberly-Clark, while others offer several kinds of wipes (baby and general), such as Cotton Club and Invista.

Variety of inexpensive general purpose wipes causes low brand loyalty

The big number of competitors in wipes leads to a lack of brand loyalty. There is a wide variety of brands in the category that are inexpensive, therefore consumers tend to try different products, switching from brand to brand.

Local products increase their share

Both local and foreign players offer a great variety of wipes in Belarus. Since the economic downturn pushes consumers to choose cheaper products, there is a growing interest in cheaper products from neighbouring countries, such as Russia and Ukraine.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Belarus market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Belarus?
What are the major brands in Belarus?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Belarus - Category analysis

HEADLINES

PROSPECTS

Growing popularity of general purpose and baby wipes stimulates value growth

Baby and general purpose wipes still dominate

Modern retailing and internet retailing channels strengthen their positions

COMPETITIVE LANDSCAPE

Highly-fragmented competition

Variety of inexpensive general purpose wipes causes low brand loyalty

Local products increase their share

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Belarus - Industry Overview

EXECUTIVE SUMMARY

Positive development is stimulated by the improving economic situation

Price remains the major determinant of consumer choices

Cheaper brands see growth, while well-known brands retain their share

Drugstores and internet retailing strengthen in tissue and hygiene

Further growth is expected

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing popularity of general purpose and baby wipes stimulates value growth

Baby and general purpose wipes still dominate

Modern retailing and internet retailing channels strengthen their positions

COMPETITIVE LANDSCAPE

Highly-fragmented competition

Variety of inexpensive general purpose wipes causes low brand loyalty

Local products increase their share

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Wipes in Belarus - Category analysis

HEADLINES

PROSPECTS

Growing popularity of general purpose and baby wipes stimulates value growth

Baby and general purpose wipes still dominate

Modern retailing and internet retailing channels strengthen their positions

COMPETITIVE LANDSCAPE

Highly-fragmented competition

Variety of inexpensive general purpose wipes causes low brand loyalty

Local products increase their share

CATEGORY DATA

Tissue and Hygiene in Belarus - Industry Overview

EXECUTIVE SUMMARY

Positive development is stimulated by the improving economic situation

Price remains the major determinant of consumer choices

Cheaper brands see growth, while well-known brands retain their share

Drugstores and internet retailing strengthen in tissue and hygiene

Further growth is expected

MARKET INDICATORS

MARKET DATA

SOURCES

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