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Learn moreMar 2019
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Baby wipes was the only major wipes category which continued to post positive growth in current value sales in 2018. It is a wipes category that is most resistant to economic turmoil.
Intimate wipes is close to saturation in Russia. It therefore lost significant growth momentum during the late review period.
Home care wipes also follows the general trend in Russian fmcg of consumers shifting towards cheaper products and brands. All purpose cleaning wipes is the indisputable champion among home care wipes in terms of popularity and sales.
Cotton Club OOO and Avangard OOO were the two leading players in Russian wipes in 2018. Their position is very well deserved as, throughout the review period, the companies invested highly in the production, quality, design and marketing of their products.
Private label continued to gain share in Russia in 2018. Wipes is not a category which needs significant research and development expenses for production.
Private label has a strong presence in baby wipes. Retailers continue to be interested in the development of private label baby wipes, mainly as this is a category where consumers tend to save least and, therefore, still demand quality even in cheaper products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wipes industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wipes in Russia market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.