Despite the uplift in growth in 2020, fewer trips outside of the home did lead to less need for products that are usually used on-the-go. Therefore, due to lockdowns in light of COVID-19, which brought an end to on-the-go lifestyles, and an end to non-essential purchases due to lower disposable incomes, intimate wipes, cosmetic wipes, deodorant wipes and facial cleansing wipes saw a poor volume performance.
Wipes is a category that is strongly dominated by local manufacturers. The leading players, Cotton Club and Avangard, are both local, and have wide product portfolios, offering products with decent quality at affordable prices.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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