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Country Report

Wipes in

Wipes in Russia

20 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Different levels of saturation

The general situation in Russia’s economy had an impact on retail sales of wipes in 2017. Consumers of both home care wipes and floor cleaning systems and personal wipes moved towards cheaper products, although the general dynamics of the categories were different.

Baby wipes continue expansion

Baby wipes continues to show strong value and volume growth in Russia. Previously less popular amongst consumers, baby wipes is finally becoming established as a significant part of the daily baby care routine.

Home care wipes go basic

Home care wipes and floor cleaning systems has deeper roots than personal wipes in Russia and the saturation level is therefore higher. The category has suffered more from the economic uncertainty that has prevailed in Russia since the end of 2014.

COMPETITIVE LANDSCAPE

Local players establish their leadership

Two local players Avangard and Cotton Club lead sales in both major categories of wipes. The competitive landscape changed quite drastically over the review period with local players taking momentum and overcoming the key international player Procter & Gamble.

Private label shows impressive results

Economic uncertainty created a good basis for the development of private label wipes in Russia. Private label, together with the local brands, can be considered “the crisis winners” over the review period.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Russia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Russia?
What are the major brands in Russia?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Russia - Category analysis

HEADLINES

PROSPECTS

Different levels of saturation

Baby wipes continue expansion

Home care wipes go basic

COMPETITIVE LANDSCAPE

Local players establish their leadership

Private label shows impressive results

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Russia - Industry Overview

EXECUTIVE SUMMARY

Structural factors continue affecting sales

Price sensitivity and state aid affect category performance

Global heavyweights hold share

Retail consolidation in offline channel continues

Moderate performance, not a new boom, anticipated

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Different levels of saturation

Baby wipes continue expansion

Home care wipes go basic

COMPETITIVE LANDSCAPE

Local players establish their leadership

Private label shows impressive results

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Wipes in Russia - Category analysis

HEADLINES

PROSPECTS

Different levels of saturation

Baby wipes continue expansion

Home care wipes go basic

COMPETITIVE LANDSCAPE

Local players establish their leadership

Private label shows impressive results

CATEGORY DATA

Tissue and Hygiene in Russia - Industry Overview

EXECUTIVE SUMMARY

Structural factors continue affecting sales

Price sensitivity and state aid affect category performance

Global heavyweights hold share

Retail consolidation in offline channel continues

Moderate performance, not a new boom, anticipated

MARKET INDICATORS

MARKET DATA

SOURCES

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