WM Morrison Supermarkets Plc

Company Profile

About This Report

Dec 2018

WM Morrison Supermarkets Plc is the largest food producer in the UK, as it owns most of its supply chain. The company operates both in retailing and wholesaling. In recent years, Morrison has undergone significant changes. It has been focusing on the enlargement and the improvement of its private label range, and has boosted its online presence through operational and marketing initiatives.

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WM Morrison Supermarkets Plc

Euromonitor International's report on Wm Morrison Supermarkets Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Wm Morrison Supermarkets Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Wm Morrison Supermarkets Plc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Wm Morrison Supermarkets Plc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

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WM Morrisons Supermarkets Plc

Key company facts
Strategic objectives and challenges
Digital strategy details
Private label overview