Womenswear

Apparel and footwear was among the industries hardest hit by the Coronavirus (COVID-19) pandemic. Retail sales were damaged by temporary store closures and weakened consumer spending. The pandemic also accelerated a channel shift to e-commerce in the...

Despite seeing slight economic improvements in 2019, South Africa continues to face economic problems, with low incomes and high unemployment. This continues to negatively impact womenswear, which registered a decline in retail volume terms in 2019. ...

The streetwear and athleisure trend continues to have an increasingly strong influence on womenswear sales in Singapore. Women appreciate being comfortable in their clothing, while also being influenced by the high levels of exposure to an active ...

Over the review period, Korean culture had a growing influence on Taiwanese style preferences, with this trend set to continue over the forecast period. Korean drama and so-called K-pop is very popular in Taiwan, with people mimicking the look and ...

British online fashion retailer, boohoo, has launched its first recycled fashion range called ‘For the Future’. The collection is made by using recycled polyester, environmentally friendly and non-toxic fabric dyes and ink, free of harmful chemicals....

Since the end of the 1990s, with the rise of the term metrosexual, all beauty and fashion categories directed towards men have been growing at a fast pace. However, the average Brazilian consumer still remains very conservative culturally, with ...

Sales of womenswear registered a poor performance in volume terms over 2018 and 2019 because of the economic crisis. Prices of womenswear increased below general inflation because companies were overstocked. This issue moderated the decrease in sales...

Retail volume and value growth of womenswear slowed slightly in 2019 compared with the previous year, although rates remained high due to the favourable economic context. Rising disposable incomes enabled consumers to spend on higher-priced goods. ...

Womenswear continued to register solid volume and value growth in 2019, with women’s tops, shirts and blouses posting the highest value growth over the year. In all, womenswear has benefited from governmental efforts to position Thailand as a major ...

Further growth was recorded in apparel and footwear in Malaysia in 2019. The expanding fast fashion brands, including Pandini, Uniqlo and H&M, continued to offer discounts and affordable pricing to drive sales. E-commerce experienced dynamic growth, ...

All sub-categories in womenswear were in current value declines in Hong Kong in 2019, with the exception of women’s underwear. An overriding reason for declines seen in sales in Hong Kong, across various categories, is disruption caused by the ...

Aside from continued economic uncertainty, one of the main reasons for the decline in total womenswear volume and current value sales in 2019 was the deconsumption trend. A 2018 survey by the French Fashion Institute (IFM) suggests this trend – ...

In 2019, Ukraine’s economy continued to recover from the downturn caused by the crisis of 2014-15, when the local currency weakened by a factor of three. Average consumer income levels continued to increase in 2019 and economising trends were less ...

Fast fashion continues to strongly influence the Chilean apparel and footwear market, with womenswear being the most highly affected. Fast fashion retailers are thriving by offering standard to premium products that appeal strongly to mid- and ...

A weak economy over the review period impacted womenswear sales in Nigeria, especially as more consumers reverted to second-hand clothing as incomes declined. Over the forecast period, as the economy returns to growth and disposable incomes increase,...

Price hikes resulting from the sharp depreciation of the Turkish lira against the US dollar caused womenswear volume sales to decline slightly in 2018. The category rebounded strongly in 2019, however, with the stabilisation of the lira and improved ...

Casualwear and sports-inspired apparel continued to drive demand in womenswear as fashion trends favoured simple and comfortable items that can be worn throughout the day. In this context, women’s leggings ...

Womenswear continues to record stable growth in Morocco in 2019, thanks to the continued emphasis placed on women’s style and appearance in society. In addition, an increasing number of women are joining the workforce in Morocco, which is also ...

Womenswear saw relatively flat value growth overall in 2019 due to lower unit prices and, in some cases, unit price decreases, although several categories saw a slight improvement in growth over the previous year. Women’s underwear continued to see ...

Sustainability is becoming an increasingly important factor in fashion in Denmark and more so in womenswear than in any other category. In addition to several brands manufacturing apparel using sustainable materials, high-end brand GANNI is now ...