Womenswear

Apparel and footwear is the second largest consumer goods industry globally. Despite its maturity and sheer size, the industry expects a positive outlook, thanks to strong growth in China and India. These two Asian powerhouses are expected to be top ...

Womenswear in Western Europe is still dominated by fast fashion, which continues to create intense price competition for retailers. This competition for lower prices and on-trend collections is further intensified by the growth of internet retailing ...

Plus-sized clothing, which once used to be a small section in stores, has now gained increased importance in stores, both in terms of quantities and varieties. Viewing the above-industry-average growth for plus sizes, Specialty Fashion Group decided ...

In China, women’s social status is on the rise empowered by an increased employment rate among females. This is boosting demand for womenswear as Chinese females are becoming more likely to allocate disposable income to purchasing apparel. With ...

The abrupt fall of the Argentine peso during 2018 significantly reduced the purchasing power of Argentinean tourists visiting Chile. This had a direct impact on the number of Argentinean tourists who arrived in the country in 2018, which was ...

South Africa continues to face economic problems with falling incomes and high unemployment which has negatively impacted womenswear which registered a decline in retail volume terms in 2018. With tighter budgets consumers have become more price ...

As more Egyptian women are becoming part of the labour force, balancing their professional and home lives has become a priority. As a result, convenience has become one of the most important criteria in the purchasing process, especially when it ...

Facebook remained a popular influence over Vietnamese consumers of womenswear, due to the growing popularity of internet retailing. Moreover, using Facebook Livestream has become a popular form of promoting products in Vietnam and connecting with ...

The surge in casual dressing in Malaysia subsequently led to the stronger current value growth of women’s shirts and blouses in 2018. Malay females favour a casual dress style where women’s shirts and blouses are matched with trousers, skirts or ...

The introduction of VAT and the rising cost of living have made women very cautious about how, when and where they spend their money. Retailers experienced less business than usual in 2018, as many expatriates left the Kingdom. A change in consumers’...

With diverse nationalities living in the United Arab Emirates, the preference for international fashion trends prevails. Many women favour popular fashion brands such as Zara, Mango, Promod, H&M and Splash, which keep up with international trends. ...

International fast fashion companies reinforce athleisure as the latest trend, but even though it is a reality in the Colombian market, local manufacturers are betting on more functional and stylish apparel as Colombian women like a dynamic ...

Japanese retailer, MUJI, opened its Singapore flagship store, featuring a space called Open MUJI, in July 2017. Moreover, Zara and Pull& Bear revamped their stores, creating larger spaces, in VivoCity towards the end of the review period. ...

A weak economy severely impacted womenswear sales in Nigeria in 2016 and 2017, following quite rapid growth prior to 2016, driven by the expansion of modern apparel retailers in Nigeria. A slight improvement in the economy in 2018 led to some growth,...

In 2018, womenswear recorded a decline in value sales after posting modest growth the previous year. The category continued to be characterised by a high level of saturation, intensifying price competition and a falling number of customer visits to ...

Average unit prices of womenswear recorded further declines in 2018. While Greece exited the memoranda, disposable income did not increase substantially as austerity measures remain in place. Consequently, female consumers remained highly ...

Italian women have considerably rationalised their spending on apparel since the crisis hit the country. This trend is expected to continue, with consumers set to remain cautious with their expenditure on clothes, although to a lesser degree as the ...

The concept of slow fashion has been gradually finding its way into Polish consumers’ minds. As a result, they are becoming increasingly conscious about their purchases and searching for high-quality material such as ecological leather, organic ...

In 2018, womenswear represented the highest value share in apparel, due to the higher frequency of purchases by women, and the greater variety of items dedicated to this audience. Women’s connection with apparel in general is also traditionally much ...

Womenswear remained the key category within apparel in 2018, leading sales in both retail value and volume terms. Its performance thus has a significant impact on the overall apparel category’s performance. Leading fast fashion specialists benefited ...