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Womenswear

Market research on the womenswear industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Womenswear in South Africa

Mar 2019

South Africa continues to face economic problems with falling incomes and high unemployment which has negatively impacted womenswear which registered a decline in retail volume terms in 2018. With tighter budgets consumers have become more price ...

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Womenswear in Egypt

Mar 2019

As more Egyptian women are becoming part of the labour force, balancing their professional and home lives has become a priority. As a result, convenience has become one of the most important criteria in the purchasing process, especially when it ...

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Country Report

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Womenswear in Vietnam

Mar 2019

Facebook remained a popular influence over Vietnamese consumers of womenswear, due to the growing popularity of internet retailing. Moreover, using Facebook Livestream has become a popular form of promoting products in Vietnam and connecting with ...

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Womenswear in Malaysia

Mar 2019

The surge in casual dressing in Malaysia subsequently led to the stronger current value growth of women’s shirts and blouses in 2018. Malay females favour a casual dress style where women’s shirts and blouses are matched with trousers, skirts or ...

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Womenswear in Saudi Arabia

Mar 2019

The introduction of VAT and the rising cost of living have made women very cautious about how, when and where they spend their money. Retailers experienced less business than usual in 2018, as many expatriates left the Kingdom. A change in consumers’...

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Womenswear in the United Arab Emirates

Mar 2019

With diverse nationalities living in the United Arab Emirates, the preference for international fashion trends prevails. Many women favour popular fashion brands such as Zara, Mango, Promod, H&M and Splash, which keep up with international trends. ...

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Womenswear in Colombia

Mar 2019

International fast fashion companies reinforce athleisure as the latest trend, but even though it is a reality in the Colombian market, local manufacturers are betting on more functional and stylish apparel as Colombian women like a dynamic ...

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Womenswear in Singapore

Mar 2019

Japanese retailer, MUJI, opened its Singapore flagship store, featuring a space called Open MUJI, in July 2017. Moreover, Zara and Pull& Bear revamped their stores, creating larger spaces, in VivoCity towards the end of the review period. ...

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Womenswear in Nigeria

Mar 2019

A weak economy severely impacted womenswear sales in Nigeria in 2016 and 2017, following quite rapid growth prior to 2016, driven by the expansion of modern apparel retailers in Nigeria. A slight improvement in the economy in 2018 led to some growth,...

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Womenswear in Germany

Mar 2019

In 2018, womenswear recorded a decline in value sales after posting modest growth the previous year. The category continued to be characterised by a high level of saturation, intensifying price competition and a falling number of customer visits to ...

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Womenswear in Greece

Mar 2019

Average unit prices of womenswear recorded further declines in 2018. While Greece exited the memoranda, disposable income did not increase substantially as austerity measures remain in place. Consequently, female consumers remained highly ...

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Womenswear in Italy

Mar 2019

Italian women have considerably rationalised their spending on apparel since the crisis hit the country. This trend is expected to continue, with consumers set to remain cautious with their expenditure on clothes, although to a lesser degree as the ...

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Womenswear in Poland

Mar 2019

The concept of slow fashion has been gradually finding its way into Polish consumers’ minds. As a result, they are becoming increasingly conscious about their purchases and searching for high-quality material such as ecological leather, organic ...

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Womenswear in Brazil

Mar 2019

In 2018, womenswear represented the highest value share in apparel, due to the higher frequency of purchases by women, and the greater variety of items dedicated to this audience. Women’s connection with apparel in general is also traditionally much ...

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Womenswear in the Czech Republic

Mar 2019

Womenswear remained the key category within apparel in 2018, leading sales in both retail value and volume terms. Its performance thus has a significant impact on the overall apparel category’s performance. Leading fast fashion specialists benefited ...

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Womenswear in Hong Kong, China

Mar 2019

The gender-neutral trend has arrived in the domestic fashion industry. While the unisex collection is nothing innovative in Hong Kong, the “anti-sexual stereotyping” atmosphere that has spread from Western society to the local community is fuelling ...

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Womenswear in Canada

Mar 2019

Leggings continued its strong performance into 2018, supported by the athleisure trend and by the sheer functionality, comfort and versatility of these products. Leggings are a core element of the athleisure trend, often worn with sneakers, but can ...

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Womenswear in Thailand

Mar 2019

Womenswear registered healthy volume and value growth in 2018 and this positive performance is set to continue into the forecast period. Among the main factors supporting sales growth are the efforts of the government to position Thailand as a major ...

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Womenswear in France

Mar 2019

The year 2018 will be memorable for womenswear, having recorded positive value sales value growth for the first time since 2007. Underwear and swimwear posted the strongest sales growth in the category with all other product segments also showing ...

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Womenswear in Israel

Mar 2019

The winter of 2017 was extremely short and warm, resulting in a drop in value terms which continued into 2018. December, typically one of the coldest months, was unusually warm and there were consequently declines in categories that are more ...

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