Womenswear

Market research on the womenswear industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Womenswear in South Africa

May 2020

Despite seeing slight economic improvements in 2019, South Africa continues to face economic problems, with low incomes and high unemployment. This continues to negatively impact womenswear, which registered a decline in retail volume terms in 2019. ...

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Womenswear in Singapore

Apr 2020

The streetwear and athleisure trend continues to have an increasingly strong influence on womenswear sales in Singapore. Women appreciate being comfortable in their clothing, while also being influenced by the high levels of exposure to an active ...

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Womenswear in Taiwan

Apr 2020

Over the review period, Korean culture had a growing influence on Taiwanese style preferences, with this trend set to continue over the forecast period. Korean drama and so-called K-pop is very popular in Taiwan, with people mimicking the look and ...

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Womenswear in the United Arab Emirates

Apr 2020

British online fashion retailer, boohoo, has launched its first recycled fashion range called ‘For the Future’. The collection is made by using recycled polyester, environmentally friendly and non-toxic fabric dyes and ink, free of harmful chemicals....

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Womenswear in Brazil

Apr 2020

Since the end of the 1990s, with the rise of the term metrosexual, all beauty and fashion categories directed towards men have been growing at a fast pace. However, the average Brazilian consumer still remains very conservative culturally, with ...

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Womenswear in Argentina

Apr 2020

Sales of womenswear registered a poor performance in volume terms over 2018 and 2019 because of the economic crisis. Prices of womenswear increased below general inflation because companies were overstocked. This issue moderated the decrease in sales...

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Womenswear in Romania

Mar 2020

Retail volume and value growth of womenswear slowed slightly in 2019 compared with the previous year, although rates remained high due to the favourable economic context. Rising disposable incomes enabled consumers to spend on higher-priced goods. ...

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Womenswear in Thailand

Mar 2020

Womenswear continued to register solid volume and value growth in 2019, with women’s tops, shirts and blouses posting the highest value growth over the year. In all, womenswear has benefited from governmental efforts to position Thailand as a major ...

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Womenswear in Malaysia

Mar 2020

Further growth was recorded in apparel and footwear in Malaysia in 2019. The expanding fast fashion brands, including Pandini, Uniqlo and H&M, continued to offer discounts and affordable pricing to drive sales. E-commerce experienced dynamic growth, ...

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Womenswear in Hong Kong, China

Mar 2020

All sub-categories in womenswear were in current value declines in Hong Kong in 2019, with the exception of women’s underwear. An overriding reason for declines seen in sales in Hong Kong, across various categories, is disruption caused by the ...

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Womenswear in France

Mar 2020

Aside from continued economic uncertainty, one of the main reasons for the decline in total womenswear volume and current value sales in 2019 was the deconsumption trend. A 2018 survey by the French Fashion Institute (IFM) suggests this trend – ...

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Womenswear in Ukraine

Mar 2020

In 2019, Ukraine’s economy continued to recover from the downturn caused by the crisis of 2014-15, when the local currency weakened by a factor of three. Average consumer income levels continued to increase in 2019 and economising trends were less ...

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Womenswear in Chile

Mar 2020

Fast fashion continues to strongly influence the Chilean apparel and footwear market, with womenswear being the most highly affected. Fast fashion retailers are thriving by offering standard to premium products that appeal strongly to mid- and ...

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Womenswear in Nigeria

Mar 2020

A weak economy over the review period impacted womenswear sales in Nigeria, especially as more consumers reverted to second-hand clothing as incomes declined. Over the forecast period, as the economy returns to growth and disposable incomes increase,...

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Womenswear in Turkey

Mar 2020

Price hikes resulting from the sharp depreciation of the Turkish lira against the US dollar caused womenswear volume sales to decline slightly in 2018. The category rebounded strongly in 2019, however, with the stabilisation of the lira and improved ...

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Womenswear in Greece

Mar 2020

Casualwear and sports-inspired apparel continued to drive demand in womenswear as fashion trends favoured simple and comfortable items that can be worn throughout the day. In this context, women’s leggings ...

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Womenswear in Morocco

Mar 2020

Womenswear continues to record stable growth in Morocco in 2019, thanks to the continued emphasis placed on women’s style and appearance in society. In addition, an increasing number of women are joining the workforce in Morocco, which is also ...

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Womenswear in Austria

Mar 2020

Womenswear saw relatively flat value growth overall in 2019 due to lower unit prices and, in some cases, unit price decreases, although several categories saw a slight improvement in growth over the previous year. Women’s underwear continued to see ...

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Womenswear in Denmark

Mar 2020

Sustainability is becoming an increasingly important factor in fashion in Denmark and more so in womenswear than in any other category. In addition to several brands manufacturing apparel using sustainable materials, high-end brand GANNI is now ...

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Womenswear in Hungary

Mar 2020

Womenswear continued to record strong growth in 2019 as rising disposable incomes enabled many women to invest more in their wardrobes. Classic styles remained popular in 2019, including quality classic style jeans, cashmere sweaters, classic tops, ...

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