Womenswear

During 2020, an important group of mid-to upper-income consumers spent prolonged time at home due to a shift to remote working, which changed the type of clothing they wore during the day. Instead of formal shirts and suits, comfortable sweatpants,…

Womenswear witnessed growth in both value and volume terms in 2021 due to the stability of the economy and the decline of cases of COVID-19. While challenges remain with the pandemic still going on keeping inflation not as slow as expected during the…

Womenswear registered a healthy recovery after the slump in spending in 2020, as with women confined to home to a large extent, there was not much interest in buying clothes. In 2021, with society opening up and women out and about again, there was…

With the Swedish national vaccination programme proceeding rapidly, in mid-2021 the government announced the gradual abolition of COVID-19-related social distancing recommendations and restrictions. Although restrictions and recommendations had been…

Womenswear registered a healthy recovery after the slump in spending in 2020, as with women confined to home to a large extent, there was not much interest in buying clothes. In 2021, with society opening up and women out and about again, there was…

Most areas of womenswear are set to recover in 2021 to pre-pandemic sales levels in both retail volume and current value terms. However, perceptions have changed in the country, as the pandemic has encouraged many Chileans to reconsider their…

Womenswear in Nigeria recorded a partial recovery in 2021 as the easing of restrictions on movement to work and for social gatherings boosted demand. Nevertheless, the negative impact of COVID-19 on the performance of the economy in 2020 continued to…

The steep decline recorded across womenswear in 2020 was caused by the drop in demand in light of the impact of the Coronavirus (COVID-19) pandemic. In addition to the closure of non-essential physical retail outlets, the national lockdown and…

In early 2021, fast fashion brand H&M faced a backlash after it refused to use Xinjiang cotton and expressed concern about the alleged use of forced labour in cotton production. The backlash from this decision then widened to brands associated with…

There was an ongoing trend towards sportswear and more casual clothing in 2021, with women spending long periods of time at home and thus valuing comfort. Women’s leggings continued to perform well in 2021 with it being among the few categories that…

The adverse economic environment that unfolded over the course of 2020 due to the COVID-19 pandemic placed substantial pressure on sales of womenswear during the year. The interruption caused to commercial activity in key sectors of the economy…

With the continued impact of COVID-19, social contact remained suppressed in 2021, with consumers continuing to work and study from home and limit socialising. This continued to limit sales of womenswear in 2021, as opportunities to wear new clothes…

Demand for womenswear fell in 2020, mainly as a result of the closure of bricks-and-mortar stores following the emergence of the pandemic in Poland. The closure of shopping centres, where most of the stores of the largest clothing chains are located,…

Womenswear suffered from many disruptions in 2020, especially during the two lengthy closures, as the industry was not considered essential under the Israeli government officials. Furthermore, consumers spent less time outside their homes and…

Social media and e-commerce have allowed emerging womenswear brands to take off in 2020 as consumers have increasingly turned to e-commerce to avoid unnecessary social interactions and reduce the risk of contracting COVID-19. Given that the…

With the widespread availability of COVID-19 vaccines in the US, people gradually returned to schools, offices and other normal social activities in 2021. Benefiting from this, womenswear recovered strongly in 2021, and its sales just surpassed the…

Having plunged by a fifth during 2020 due to disruption arising from the pandemic and the economic shock it engendered, retail current value sales of womenswear rebounded strongly in 2021 but remained slightly below their 2019 peak. Women’s swimwear,…

Having suffered the largest downturn in womenswear in the previous year, formal womenswear such as suits and dresses witnessed a very limited recovery in 2021, as COVID-19 related restrictions and consumer concerns about exposure to the SARS-CoV-2…

Womenswear witnessed a slump in demand in 2020 due to the Coronavirus (COVID-19) pandemic and the related measures introduced to stem the spread of the virus in the country, including lockdown, work-from-home and distance learning policies, few…

In 2021, current value sales of womenswear began to recover. As the COVID-19 vaccination programme was rolled out in Morocco, social conditions gradually returned to normal, with consumers resuming busy lifestyles and shopping habits. As consumers…