Womenswear

Womenswear in Nigeria recorded a partial recovery in 2021 as the easing of restrictions on movement to work and for social gatherings boosted demand. Nevertheless, the negative impact of COVID-19 on the performance of the economy in 2020 continued to…

The steep decline recorded across womenswear in 2020 was caused by the drop in demand in light of the impact of the Coronavirus (COVID-19) pandemic. In addition to the closure of non-essential physical retail outlets, the national lockdown and…

In early 2021, fast fashion brand H&M faced a backlash after it refused to use Xinjiang cotton and expressed concern about the alleged use of forced labour in cotton production. The backlash from this decision then widened to brands associated with…

Womenswear registered a healthy recovery after the slump in spending in 2020, as with women confined to home to a large extent, there was not much interest in buying clothes. In 2021, with society opening up and women out and about again, there was…

Most areas of womenswear are set to recover in 2021 to pre-pandemic sales levels in both retail volume and current value terms. However, perceptions have changed in the country, as the pandemic has encouraged many Chileans to reconsider their…

During 2020, an important group of mid-to upper-income consumers spent prolonged time at home due to a shift to remote working, which changed the type of clothing they wore during the day. Instead of formal shirts and suits, comfortable sweatpants,…

Womenswear witnessed growth in both value and volume terms in 2021 due to the stability of the economy and the decline of cases of COVID-19. While challenges remain with the pandemic still going on keeping inflation not as slow as expected during the…

Womenswear registered a healthy recovery after the slump in spending in 2020, as with women confined to home to a large extent, there was not much interest in buying clothes. In 2021, with society opening up and women out and about again, there was…

With the Swedish national vaccination programme proceeding rapidly, in mid-2021 the government announced the gradual abolition of COVID-19-related social distancing recommendations and restrictions. Although restrictions and recommendations had been…

COVID-19 and measures put in place by the government to curb its spread have negatively impacted the economic situation in the country. Lockdowns have placed restrictions on movement, trade and gatherings, which have all contributed to a depressed…

Womenswear sales fell sharply in 2020, the first year of the COVID-19 crisis. In 2021, after the steep decline of the previous year, the category did not recover as quickly as expected. In fact, 2021 saw a new lockdown in Portugal in January,…

In 2021, sales of womenswear demonstrated positive growth. This comes after a steep decline in the previous year when demand for new apparel and footwear was negatively affected by the COVID-19 pandemic and ensuing lockdowns. Nonetheless, some…

Womenswear, the largest category in apparel and footwear, formed a major role in the downturn in the market over the pandemic with only fragile signs of recovery seen in 2021. Heavy discounting was practised even in the spring when normally this…

Womenswear experienced a low decline in demand in 2020 as a result of the pandemic, with many companies providing working from home options whilst the government also imposed restrictions on social gatherings, reducing the need to buy womenswear. As…

There was an ongoing trend towards sportswear and more casual clothing in 2021, with women spending long periods of time at home and thus valuing comfort. Women’s leggings continued to perform well in 2021 with it being among the few categories that…

The adverse economic environment that unfolded over the course of 2020 due to the COVID-19 pandemic placed substantial pressure on sales of womenswear during the year. The interruption caused to commercial activity in key sectors of the economy…

With the continued impact of COVID-19, social contact remained suppressed in 2021, with consumers continuing to work and study from home and limit socialising. This continued to limit sales of womenswear in 2021, as opportunities to wear new clothes…

Following double-digit sales slumps in 2020, womenswear gradually recovered in 2021, posting modest current value and retail volume growth. As demand for womenswear started to improve, the higher-end segments of jeans outperformed the category as a…

In 2021 womenswear saw the first signs of current value rebound, after being drastically negatively affected by the pandemic in 2020. In June 2021, restrictions on the operation of shopping centres were lifted, which helped foot traffic start to…

All categories of womenswear witnessed slumps in retail volume and current value sales in 2020 due to the Coronavirus (COVID-19) crisis. The measures introduced to stem the spread of the virus meant that consumers worked and studied from home and the…