Womenswear

Market research on the womenswear industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Womenswear in Germany

Mar 2021

From the moment that the pandemic started to emerge in Germany and increased warnings were shared through the media, which culminated in a national lockdown, consumers throughout the country adopted different measures regarding public gatherings, the...

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Womenswear in Austria

Mar 2021

Following the outbreak of COVID-19 there was a huge shift towards home working, with businesses encouraged to allow employees to work from home where possible. With social engagements also put on hold consumers found themselves spending the majority ...

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Womenswear in South Africa

Mar 2021

In 2020, womenswear saw an even stronger retail volume decline than in previous years, whilst current value sales also turned to decline for the first time in many years. The main factor which negatively affected womenswear in 2020 was the closure of...

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Womenswear in Turkey

Mar 2021

In 2020 womenswear recorded a considerable decline in retail current value sales as a result of the COVID-19 pandemic, following extremely strong growth at the end of the review period. The COVID-19 pandemic therefore interrupted a noticeable upwards...

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Womenswear in Morocco

Mar 2021

Womenswear suffered heavy current value declines in 2020. This was largely brought about by a reduction in the purchasing power of Moroccan women, many of whom lost their jobs upon the onset of the COVID-19 pandemic. Financial pressures were felt ...

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Womenswear in Israel

Feb 2021

Womenswear experienced significant declining demand across the category as a result of the pandemic in Israel and the government’s response in terms of a strict lockdown introduced in March 2020 in an effort to control the spread of the virus. This ...

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Womenswear in Romania

Feb 2021

The outbreak of COVID-19 will lead womenswear to see current value decline in 2020 overall. The steepest decrease in sales was registered between the months of March and May, when Romania went into full lockdown and the activity of all store-based ...

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Womenswear in Poland

Feb 2021

Sales of women's clothing fell in 2020, mainly as a result of the closure of brick-and-mortar stores in the spring. The closure of shopping centres, where most of the stores of the largest clothing chains are located, and subsequent restrictions in ...

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Womenswear in Hungary

Feb 2021

Fast fashion retailers H&M Hennes & Mauritz and New Yorker Hungary reinforced their prime positions in womenswear in 2020. H&M Hennes & Mauritz continued to boost its sales thanks to a rise in the number of its stores in Hungary, with a presence in ...

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Womenswear in Australia

Feb 2021

The pandemic-induced lockdown from March 2020 introduced by the Australian Government in an attempt to control the spread of the virus resulted in restrictive movement outside of the home, thereby reducing socialising opportunities and non-essential ...

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Womenswear in Ukraine

Feb 2021

Sales of womenswear fell sharply in 2020 as the COVID-19 pandemic prompted consumers to focus on essential purchases only, while the least well-off shifted to second-hand apparel. Thus, while women’s dresses, shirts and blouses and jumpers proved ...

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Womenswear in Colombia

Feb 2021

Sales of womenswear dropped substantially over the course of 2020 as the COVID-19 pandemic had a very negative impact on demand in the category. Faced with the closure of retail stores for an extended period, the country’s apparel and footwear ...

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Womenswear in Sweden

Feb 2021

Swedish apparel retailers were unable to prevent the near-collapse of physical retail sales of apparel during 2020, as large swathes of Swedish society refrained from making unnecessary visits to retail locations. Stores and store operators generally...

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Womenswear in Japan

Feb 2021

The COVID-19 pandemic led to a marked reduction in social contact as consumers engaged in home seclusion and there was a significant increase in the number of people working and studying from home. This had a considerable negative impact on sales of ...

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Womenswear in Hong Kong, China

Feb 2021

Sales of womenswear were massively disrupted during the COVID-19 pandemic, with all products registering steep double-digit retail volume declines in 2020, with more formal apparel such as women’s shirts and blouses and suits recording particularly ...

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Womenswear in Taiwan

Feb 2021

Experiential-retailing is still highly prioritised by category players to continue driving consumers to in-store retailing channels. Emerging brands and companies are increasingly making use of this to attract new companies and grow their businesses....

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Womenswear in Nigeria

Feb 2021

The COVID-19 virus has directly impacted sales of womenswear in Nigeria in multiple ways. The pandemic has had a strongly negative impact on the economy, limiting disposable income, and at the same time, rising unemployment and the lockdown of many ...

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Womenswear in Portugal

Feb 2021

Sales of womenswear will see a strong decrease in 2020 due to the COVID-19 crisis, particularly influenced by first lockdown from mid-March to early May. During the year, stores selling womenswear underwent several closures (in line with lockdown ...

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Womenswear in Vietnam

Feb 2021

In 2020, womenswear saw a decline in value sales, mainly due to lower demand and the overall economic downturn. Within womenswear, super premium jeans and suits benefited the most from the impact of COVID-19 since large numbers of business and ...

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Womenswear in Greece

Feb 2021

In 2020, womenswear saw a double-digit decline in value and volume growth. This was largely a result of store closures during the initial lockdown period at the onset of COVID-19, a reduction in tourist shopping while border closings and travel ...

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