Womenswear
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Womenswear in South Africa
Mar 2019
South Africa continues to face economic problems with falling incomes and high unemployment which has negatively impacted womenswear which registered a decline in retail volume terms in 2018. With tighter budgets consumers have become more price ...
Country Report
Womenswear in Egypt
Mar 2019
As more Egyptian women are becoming part of the labour force, balancing their professional and home lives has become a priority. As a result, convenience has become one of the most important criteria in the purchasing process, especially when it ...
Country Report
Womenswear in Vietnam
Mar 2019
Facebook remained a popular influence over Vietnamese consumers of womenswear, due to the growing popularity of internet retailing. Moreover, using Facebook Livestream has become a popular form of promoting products in Vietnam and connecting with ...
Country Report
Womenswear in Malaysia
Mar 2019
The surge in casual dressing in Malaysia subsequently led to the stronger current value growth of women’s shirts and blouses in 2018. Malay females favour a casual dress style where women’s shirts and blouses are matched with trousers, skirts or ...
Country Report
Womenswear in Saudi Arabia
Mar 2019
The introduction of VAT and the rising cost of living have made women very cautious about how, when and where they spend their money. Retailers experienced less business than usual in 2018, as many expatriates left the Kingdom. A change in consumers’...
Country Report
Womenswear in the United Arab Emirates
Mar 2019
With diverse nationalities living in the United Arab Emirates, the preference for international fashion trends prevails. Many women favour popular fashion brands such as Zara, Mango, Promod, H&M and Splash, which keep up with international trends. ...
Country Report
Womenswear in Colombia
Mar 2019
International fast fashion companies reinforce athleisure as the latest trend, but even though it is a reality in the Colombian market, local manufacturers are betting on more functional and stylish apparel as Colombian women like a dynamic ...
Country Report
Womenswear in Singapore
Mar 2019
Japanese retailer, MUJI, opened its Singapore flagship store, featuring a space called Open MUJI, in July 2017. Moreover, Zara and Pull& Bear revamped their stores, creating larger spaces, in VivoCity towards the end of the review period. ...
Country Report
Womenswear in Nigeria
Mar 2019
A weak economy severely impacted womenswear sales in Nigeria in 2016 and 2017, following quite rapid growth prior to 2016, driven by the expansion of modern apparel retailers in Nigeria. A slight improvement in the economy in 2018 led to some growth,...
Country Report
Womenswear in Germany
Mar 2019
In 2018, womenswear recorded a decline in value sales after posting modest growth the previous year. The category continued to be characterised by a high level of saturation, intensifying price competition and a falling number of customer visits to ...
Country Report
Womenswear in Greece
Mar 2019
Average unit prices of womenswear recorded further declines in 2018. While Greece exited the memoranda, disposable income did not increase substantially as austerity measures remain in place. Consequently, female consumers remained highly ...
Country Report
Womenswear in Italy
Mar 2019
Italian women have considerably rationalised their spending on apparel since the crisis hit the country. This trend is expected to continue, with consumers set to remain cautious with their expenditure on clothes, although to a lesser degree as the ...
Country Report
Womenswear in Poland
Mar 2019
The concept of slow fashion has been gradually finding its way into Polish consumers’ minds. As a result, they are becoming increasingly conscious about their purchases and searching for high-quality material such as ecological leather, organic ...
Country Report
Womenswear in Brazil
Mar 2019
In 2018, womenswear represented the highest value share in apparel, due to the higher frequency of purchases by women, and the greater variety of items dedicated to this audience. Women’s connection with apparel in general is also traditionally much ...
Country Report
Womenswear in the Czech Republic
Mar 2019
Womenswear remained the key category within apparel in 2018, leading sales in both retail value and volume terms. Its performance thus has a significant impact on the overall apparel category’s performance. Leading fast fashion specialists benefited ...
Country Report
Womenswear in Hong Kong, China
Mar 2019
The gender-neutral trend has arrived in the domestic fashion industry. While the unisex collection is nothing innovative in Hong Kong, the “anti-sexual stereotyping” atmosphere that has spread from Western society to the local community is fuelling ...
Country Report
Womenswear in Canada
Mar 2019
Leggings continued its strong performance into 2018, supported by the athleisure trend and by the sheer functionality, comfort and versatility of these products. Leggings are a core element of the athleisure trend, often worn with sneakers, but can ...
Country Report
Womenswear in Thailand
Mar 2019
Womenswear registered healthy volume and value growth in 2018 and this positive performance is set to continue into the forecast period. Among the main factors supporting sales growth are the efforts of the government to position Thailand as a major ...
Country Report
Womenswear in France
Mar 2019
The year 2018 will be memorable for womenswear, having recorded positive value sales value growth for the first time since 2007. Underwear and swimwear posted the strongest sales growth in the category with all other product segments also showing ...
Country Report
Womenswear in Israel
Mar 2019
The winter of 2017 was extremely short and warm, resulting in a drop in value terms which continued into 2018. December, typically one of the coldest months, was unusually warm and there were consequently declines in categories that are more ...
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