Womenswear

Womenswear in Nigeria recorded a strong decline in volume sales in 2023 due to the challenging economic conditions in the country, with value growth being largely due to significant price increases. High inflation limited consumer spending power…

In 2023, Brazil found itself at a crucial economic juncture, emerging from the shadows of the pandemic’s economic downturn. The country experienced a reduction in inflation after grappling with the economic fallout of the pandemic, offering a glimmer…

In 2023, a notable rise in social activities was observed, particularly with an increase in the number of women venturing out for work, which contributed to a significant surge in their spending on business attire, thereby fostering the growth of…

After the slump in demand and retail current value sales in 2020, due to the outbreak of the Coronavirus (COVID-19) crisis, womenswear rebounded in 2021 and 2022. The category moved towards a full recovery, as pandemic restrictions gradually eased…

With the end to the zero-COVID policy in the country, and the return to a more normal consumer environment, womenswear is expected to experience a substantial single-digit current value rebound in China in 2023, drawing close to the level of sales…

A mild winter in 2023 led to only modest volume growth for product areas such as jackets and coats and jumpers. However, temperatures were unusually low in late spring, with the summer season starting later than usual. This impacted sales of summer…

Womenswear is set to see retail volume and current value growth in Japan in 2023, continuing the trend from 2022. Sales in the category experienced a significant decline in 2020, followed by a year of stagnation in 2021, as COVID-19 prevailed in the…

Retail sales of womenswear in Indonesia registered slower growth in both volume and constant value terms in 2023, when compared to the previous two years. While consumers became increasingly keen to travel, socialise and spend more time outside the…

Womenswear in Argentina has long been dominated by domestic companies, with international players having a relatively limited presence in the category. Despite the most severe cost-of-living crisis in a generation, premium domestic brands that…

While in 2023, current value and retail volume growth of womenswear has not reached the impressive double-digit figures recorded in 2021 (resulting in a full recovery to pre-pandemic sales levels, following a notable drop in 2020 as a result of…

In 2023, the performance of womenswear will exhibit the same dynamics as the overall apparel industry, recording a decline in retail volume sales, while current retail value is set to remain positive, primarily driven by inflation and rising unit…

Womenswear witnessed a decrease in volume sales in 2023, with retailers hit hard in the first quarter of 2023 as prices soared. The devaluation of the Egyptian pound in December 2022 led to a sharp slowdown in the economy, as input costs skyrocketed.…

The sustainability trend in womenswear in Colombia reflects a growing awareness of environmental and social responsibility among both consumers and fashion brands. Colombian women are increasingly seeking clothing options that are eco-friendly,…

The impact of COVID-19, followed by the war in Ukraine, has led to high inflation rates in Portugal. While apparel and footwear did not experience a major increase in average unit prices, inflation rates have impacted overall purchasing power,…

Women in the Philippines are displaying a growing interest in expressing an authentic self and in accepting themselves, which is being expressed particularly through fashion. One notable reflection of this trend is a growing diversity in the…

Overall womenswear continues to post solid growth in 2023. However, both retail volume and current value growth rates are notably slower compared to the dynamic performance by womenswear in 2022. This is likely due to the fact that consumers’ pent-up…

Womenswear is in a volume slump following an uptick in sales immediately following the pandemic. The uptick was reactionary following the abnormal era of store closures and is not persisting due to budgetary pressures and inflation. Whilst e-commerce…

The first live-action Barbie film was released in South Africa in 2023, encouraging many apparel and footwear specialists to stock various licensed clothing items featuring the Barbie logo. Watching the Barbie film for many local consumers was a…

Turkey has seen a very strong recovery from the slump in inbound tourist numbers caused by the Coronavirus (COVID-19) pandemic and related bans and restrictions on consumer and border movements. In 2021 and 2022, the numbers of inbound trips…

Womenswear registered a weaker performance in 2023, with the rate of both volume and constant value growth slowing compared to the previous year. This was due to the high cost of living, which impacted disposable incomes. While the rate of inflation…