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Strategy Briefing

Work Reinvented: Future Business Travellers

20 pages, Jan 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

There is a powerful confluence of forces shaping the future of business travel, with the next wave of automation, the rise of the gig economy and digitisation changing how business travellers behave. We consider four potential business traveller types each with their own set of priorities, preferences and devices of choice to see how travel brands should respond to their different needs. Meet the road warrior 2.0, unipreneur, homeworker reimagined and second careerist.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Disruptive forces

There is a powerful confluence of forces shaping the future of business travel, withthe next wave of automation, the rise of the gig economy and digitisation bearingdown on how business travellers behave, and travel brands must respond.

Sci-fi road warriors

The future road warrior’s life will depend on seamless efficiency, functionality andspeed, dictated by personalisation and powered by technology. Travel brands willneed to leverage the power of AI to ensure they can match expectations.

Aspiring unicorns

Young entrepreneurs will come from across the globe, and will seek to express theirindividuality through their travel choices. Travel brands need to provide excellentnetworking opportunities for this demanding group.

Homeworkermakeover

Flexibility and thoughtfulness will be key to respond to the future homeworker’sneeds as they will be disconnected from regular travel, and also need to travel withfamily members with differing requirements.

Carry on careers

Increasing numbers of seniors will embark on a second career after their maincareers due to increased financial insecurity. Life-long learning will become thestandard, and retraining, up-skilling will be an opportunity for MICE travel.

Multiple exposure

With business travellers embracing the very latest technology from augmentedreality to autonomous vehicles, travel brands must ensure their service does not falldown and is inter-operable across all devices, but equally is cyber secure.

Travel to inspire

All travel whether for business or leisure, or both, should seek to inspire throughenhanced traveller experiences - this is a fundamental pillar that will not change -and future business travellers’ will look to their favourite brands for inspiration.

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Scope

Key findings

Road Warrior 2.0

Meet the future road warrior

The writing is on the wall: ubiquitous connectivity

Increasing interactions with AI as co-worker

Unipreneur

Meet the unipreneur

New centres of creativity and excellence

Unipreneur’s priorities and brand expectations

Homeworker Reimagined

Meet the homeworker reimagined

Changing values will drive need for greater work flexibility

Second Careerist

Meet the second careerist

Financial pressures extend the working lifetime

Business travellers of the future - summary

Report Definitions

Data parameters and report definitions

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Megatrends

Strategy Briefing

Work Reinvented: Future Business Travellers

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Disruptive forces

Sci-fi road warriors

Aspiring unicorns

Homeworkermakeover

Carry on careers

Multiple exposure

Travel to inspire

Want to find out more about this report?

Table of Contents

Scope

Key findings

Road Warrior 2.0

Meet the future road warrior

The writing is on the wall: ubiquitous connectivity

Increasing interactions with AI as co-worker

Unipreneur

Meet the unipreneur

New centres of creativity and excellence

Unipreneur’s priorities and brand expectations

Homeworker Reimagined

Meet the homeworker reimagined

Changing values will drive need for greater work flexibility

Second Careerist

Meet the second careerist

Financial pressures extend the working lifetime

Business travellers of the future - summary

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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