The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJan 2018
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There is a powerful confluence of forces shaping the future of business travel, with the next wave of automation, the rise of the gig economy and digitisation changing how business travellers behave. We consider four potential business traveller types each with their own set of priorities, preferences and devices of choice to see how travel brands should respond to their different needs. Meet the road warrior 2.0, unipreneur, homeworker reimagined and second careerist.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
There is a powerful confluence of forces shaping the future of business travel, withthe next wave of automation, the rise of the gig economy and digitisation bearingdown on how business travellers behave, and travel brands must respond.
The future road warrior’s life will depend on seamless efficiency, functionality andspeed, dictated by personalisation and powered by technology. Travel brands willneed to leverage the power of AI to ensure they can match expectations.
Young entrepreneurs will come from across the globe, and will seek to express theirindividuality through their travel choices. Travel brands need to provide excellentnetworking opportunities for this demanding group.
Flexibility and thoughtfulness will be key to respond to the future homeworker’sneeds as they will be disconnected from regular travel, and also need to travel withfamily members with differing requirements.
Increasing numbers of seniors will embark on a second career after their maincareers due to increased financial insecurity. Life-long learning will become thestandard, and retraining, up-skilling will be an opportunity for MICE travel.
With business travellers embracing the very latest technology from augmentedreality to autonomous vehicles, travel brands must ensure their service does not falldown and is inter-operable across all devices, but equally is cyber secure.
All travel whether for business or leisure, or both, should seek to inspire throughenhanced traveller experiences - this is a fundamental pillar that will not change -and future business travellers’ will look to their favourite brands for inspiration.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.