Join our expanding research department
Head of Consumer Health
How did you get into research?
I was originally drawn to the market research field because it allowed me to continue my academic interests in economics and international relations. It would be difficult to come up with another job that requires a similar blend of curiosity, engagement with other cultures, international travel and critical examination of the world and markets around us.
What do you enjoy most about your role?
The market researcher role is kind of like an investigative reporter. We dig for and synthesize a wide amount of information to build market estimates and test hypotheses to make sense of consumer behaviour. I love this process, and I enjoy engaging with wonderful colleagues across the world who share this same sense of purpose.
What is a typical day like for you in research?
Every day my job presents new and interesting challenges to learn about and interpret the market for consumer health products. To further this learning, my typical day is filled with a lot of reading and writing on industry developments, engaging with industry stakeholders and clients, and overseeing our global research team.