World Health and Wellness Company Strategies Part I: Commitments

Introduction

Scope

Introduction

Key health attributes: Free from, organic, functional and sugar reduction

Manufacturers: Holistic approaches to expand HW

Key findings

Strategic Overview : Hw a Value Generator

HW continued to outperform non-HW food and drinks in 2015-2016

Major players’ organic sales outpace other types in 2015-2016

TCCC’s organic sales grew faster than other types in 2015-2016

Highlights of market trend and companies’ growth characteristics

Top 10 companies 2016: Drinks companies lead

Strategic Overview : Shared Challenges and Sdgs

Companies’ shared challenges: Regulation compliance

Companies’ shared challenges: Digital connection a double-edged sword

Companies’ shared challenges: Portfolio management

Corporate commitments linked to UN’s SDGs and HW perspective

Selected multinationals’ 2020 commitments

Examples of brands influenced by corporate commitments

Section key learnings: Action on SDGs reflected in brand activity

Major Acquisitions and Implications : Overview

Portfolio management with multiple strategies: Acquisition vs in-house

Formation of DanoneWave : The concept of a public benefit corporation

Major Acquisitions and Implications : Highlights of Acquisitions

Selected acquisitions and implications: Beverages

Bai and KeVita have flavour edge: Implication for ingredient firms

TCCC under pressure and alternative beverages outpace cola

Selected acquisitions and implications: Foods

International shopping appetite: Chinese vs Japanese

Major Acquisitions and Implications : Vc and Start-Ups

Surge of venture capital interest; niche is the new mass

Start-ups, crowdfunding and disruptive retailing

Danone, Campbell and TCCC capturing eating/cooking occasions

Personalised nutrition and recipes: Campbell Soup invests in Habit

Section summary: Acquisitions complemented by VC in the digital era

Key Learnings

Key learnings: Commitments determine strategies

Appendix

Health and wellness product coverage

Health and wellness category definitions

HW Taxonomy

Health and wellness packaged food taxonomy (no double counting)

Health and wellness beverages taxonomy (no double counting)

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

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