Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

World Health and Wellness Company Strategies Part I: Commitments

54 pages, Aug 2017

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The global health and wellness market continues to outpace standard foods and beverages. Multinationals follow the UN’s sustainable development goals and link their business strategies towards the provision of healthy and nutritious food and this is reflected in the reformulation of specific brands and acquisitive activity. Regulatory challenges such as labelling of probiotic products remain an issue in some markets despite the growth potential.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

HW continues to outperform standard variants

Manufacturers faced slowdown in sales of standard foods and beverages globally. Sales of products with health and wellness (HW) credentials are the value generator. The HW soft drinks market is relatively consolidated and drinks companies appear to be more active in terms of new product development than food companies, creating a wave of demand for hybrid categories such as coconut- and plant-based water.

SDGs and strategies

Multinationals stated that they follow the UN’s SDGs and their business strategies such that acquisitions are linked to SDGs.

Regulatory challenges

Despite encouraging growth potential, HW marketers/investors need to bear in mind the strict regulatory operating environment. They need to work within the regulatory framework for health claims, nutritional facts, labelling and advertising, which can vary in different markets.

Acquisition and venture capital

Acquisition remains a key growth strategy for major multinationals particularly for quick access to certain expertise and skills. Exploiting venture capital to support small brands is increasingly common, meaning the market is crowded with more small brands competing.

Digital competition

Marketers are competing in a world without physical borders. Hyperconnectivity has created plenty of growth opportunities for brand building and e-commerce.

Want to find out more about this report?

Request more information

Introduction

Scope

Introduction

Key health attributes: Free from, organic, functional and sugar reduction

Manufacturers: Holistic approaches to expand HW

Key findings

Strategic Overview : Hw a Value Generator

HW continued to outperform non-HW food and drinks in 2015-2016

Major players’ organic sales outpace other types in 2015-2016

TCCC’s organic sales grew faster than other types in 2015-2016

Highlights of market trend and companies’ growth characteristics

Top 10 companies 2016: Drinks companies lead

Strategic Overview : Shared Challenges and Sdgs

Companies’ shared challenges: Regulation compliance

Companies’ shared challenges: Digital connection a double-edged sword

Companies’ shared challenges: Portfolio management

Corporate commitments linked to UN’s SDGs and HW perspective

Selected multinationals’ 2020 commitments

Examples of brands influenced by corporate commitments

Section key learnings: Action on SDGs reflected in brand activity

Major Acquisitions and Implications : Overview

Portfolio management with multiple strategies: Acquisition vs in-house

Formation of DanoneWave : The concept of a public benefit corporation

Major Acquisitions and Implications : Highlights of Acquisitions

Selected acquisitions and implications: Beverages

Bai and KeVita have flavour edge: Implication for ingredient firms

TCCC under pressure and alternative beverages outpace cola

Selected acquisitions and implications: Foods

International shopping appetite: Chinese vs Japanese

Major Acquisitions and Implications : Vc and Start-Ups

Surge of venture capital interest; niche is the new mass

Start-ups, crowdfunding and disruptive retailing

Danone, Campbell and TCCC capturing eating/cooking occasions

Personalised nutrition and recipes: Campbell Soup invests in Habit

Section summary: Acquisitions complemented by VC in the digital era

Key Learnings

Key learnings: Commitments determine strategies

Appendix

Health and wellness product coverage

Health and wellness category definitions

HW Taxonomy

Health and wellness packaged food taxonomy (no double counting)

Health and wellness beverages taxonomy (no double counting)

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

World Health and Wellness Company Strategies Part I: Commitments

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

HW continues to outperform standard variants

SDGs and strategies

Regulatory challenges

Acquisition and venture capital

Digital competition

Want to find out more about this report?

Table of Contents

Introduction

Scope

Introduction

Key health attributes: Free from, organic, functional and sugar reduction

Manufacturers: Holistic approaches to expand HW

Key findings

Strategic Overview : Hw a Value Generator

HW continued to outperform non-HW food and drinks in 2015-2016

Major players’ organic sales outpace other types in 2015-2016

TCCC’s organic sales grew faster than other types in 2015-2016

Highlights of market trend and companies’ growth characteristics

Top 10 companies 2016: Drinks companies lead

Strategic Overview : Shared Challenges and Sdgs

Companies’ shared challenges: Regulation compliance

Companies’ shared challenges: Digital connection a double-edged sword

Companies’ shared challenges: Portfolio management

Corporate commitments linked to UN’s SDGs and HW perspective

Selected multinationals’ 2020 commitments

Examples of brands influenced by corporate commitments

Section key learnings: Action on SDGs reflected in brand activity

Major Acquisitions and Implications : Overview

Portfolio management with multiple strategies: Acquisition vs in-house

Formation of DanoneWave : The concept of a public benefit corporation

Major Acquisitions and Implications : Highlights of Acquisitions

Selected acquisitions and implications: Beverages

Bai and KeVita have flavour edge: Implication for ingredient firms

TCCC under pressure and alternative beverages outpace cola

Selected acquisitions and implications: Foods

International shopping appetite: Chinese vs Japanese

Major Acquisitions and Implications : Vc and Start-Ups

Surge of venture capital interest; niche is the new mass

Start-ups, crowdfunding and disruptive retailing

Danone, Campbell and TCCC capturing eating/cooking occasions

Personalised nutrition and recipes: Campbell Soup invests in Habit

Section summary: Acquisitions complemented by VC in the digital era

Key Learnings

Key learnings: Commitments determine strategies

Appendix

Health and wellness product coverage

Health and wellness category definitions

HW Taxonomy

Health and wellness packaged food taxonomy (no double counting)

Health and wellness beverages taxonomy (no double counting)

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports