The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2017
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Multinationals are adopting multiple growth platforms to expand their sales upon shifting market dynamics. While free from products are not traditional core categories for players such as PepsiCo and Nestlé, these manufacturers are stretching their reach to enter this space. Pursuit of organic brands is popular, reflected in acquisitions by The Coca-Cola Company and Campell Soup. Fragmentation is likely to escalate over the next few years, while specialist brands can be expected to outperform.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Multinationals adopt various product strategies to grow their health and wellness businesses. Selling food is more than selling physical items that fill the stomach or quench the thirst. Selling health, sustainability, emotion are all blended in the product.
One brand can grow under free from, organic and fortified/functional. However, unique positioning will attract attention and win trust.
Probiotic products and energy drinks face a great number of challenges. Manufacturers need to move ahead of the regulations and fully understand the implications and impact on any move.
The HW market will continue to be fragmented. Numerous brands and categories are available, attempting to grab share and become the next “coconut water”. Developed markets will continue to see more active innovation and HW development as strict regulations will prompt reformulation and inspire change.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.