As the cataclysmic, pandemic-induced declines fade in the rear-view mirror and the tidal wave of revenge conviviality that followed begins to break and subside, the alcoholic drinks industry narrative is facing a significant slowdown yet remains impressively resilient. What are the key themes identified across an industry facing a world in a state of permacrisis?
This report comes in PPT.
A demonstration of the industry’s underlying strength in the face of a state of permacrisis, pandemic-induced losses are now largely in the rear-view mirror. However, a pivot towards the off-trade could be structural and embedded.
While the hard seltzer phenomenon appears to be finally running out of steam, the baton of growth, innovation and momentum is passed on to spirit-based, cocktail-inspired RTDs.
Even though unprecedented inflationary pressures and the resulting cost-of-living crisis have taken a toll on discretionary incomes across many key markets, no significant shift towards economising or trading down has been witnessed yet.
Adult non-alcoholic beverages are reaching escape velocity and evolving to incorporate functionality cues while entering the mainstream via iconic brand extensions.
Even as anecdotal information suggests that the pandemic-induced explosion in online sales is slowing down or even taking a momentary step back as consumers return to on-trade and bricks-and-mortar channels, the trajectory of online sales will only grow from here.
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
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