Strategy Briefing

World Market for Consumer Health Products

Oct 2019

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The global market for consumer health products is set to finish 2019 with one of the weakest years in recent memory. Medium-term lack of innovations in the OTC space has collided with slowing demand for vitamins and dietary supplements stemming from the Chinese government’s crackdown on direct sellers at the beginning of 2019. As a result, the industry as a whole needs new product developments and new consumer engagement strategies to recapture energy in the near term.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Natural products: A lifestyle change?

Another year where herbal/traditional products paced the industry in many markets raises the question about whether we are witnessing an inexorable lifestyle change that will only deepen over time, as consumers’ commitment to sustainability and ethics will pervade across purchasing decisions.

Digital health applications ready for prime time?

The movement to digitise and track personal health has reached fever pitch through a variety of disconnected innovations. It remains to be seen how this trend can be commercialised by consumer health companies, but it is clear that the industry needs to build strategies to reflect this movement.

Reorientation around benefits

After years of growth, vitamins and dietary supplements are facing the need to regenerate consumer interest by going back to basics. Rather than focus on increasingly obscure ingredients, category upstarts are positioning around core consumer benefits, such as sleep, energy and beauty.

Blurring category lines

The distinction between consumer health and snacking or beauty has become increasingly malleable, particularly affecting the competitive space for prevention categories such as sports nutrition. In the case of snack bars, Euromonitor has merged categories to reflect blurring in this area.

Direct selling enforcement risks category growth

China’s enforcement on direct sellers in the first half of 2019 slowed Chinese sales of vitamins and dietary supplements and weight management products. Though this particular action was unique to 2019, it suggests a risk of further regulatory scrutiny for direct sellers moving forward.

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Introduction

Key trends shaping consumer health

Four areas of opportunity in consumer health

Global Outlook

Consumer health in global context

Immediate and long-term factors combine to slow growth in 2019

Flat OTCs leave the prevention categories to carry the weight

VDS and sports nutrition rising in most countries

Another year of static OTC growth; where to go from here?

Despite China’s sales blip, Asia still dominates global consumer health

Increasingly consumer health reflects the parity of OTCs and VDS

China growth will rebound in forecast while US continues to scuffle

Slowing forecast OTC personified by expected US weakness

China, greater Asia pace global growth for VDS products

Sports nutrition’s global footprint is expanding, but US still dominates

US/China 2019 growth cancels out; what is the likeliest future scenario?

Top 10 markets see China, prevention in ascendance

Internet retailing outpaces store-based retailing across the board

Leading Companies and Brands

Despite the GSK-Pfizer JV, upstart companies take greater global share

Fastest companies cluster in emerging economies, prevention categories

Market fragmentation: OTC products

Market fragmentation: vitamins and dietary supplements

Market fragmentation: sports nutrition

Market fragmentation: weight management and wellbeing

Key Trends Shaping Consumer Health

Euromonitor’s Industry Insights Survey nods to near-term transformation

Blurring categories reflect the influence of wellness in consumer health

Rise of snacking, blurring categories change Euromonitor’s taxonomy

Reorientation around benefits sustaining strong growth in VDS

Digital health: how to commercialise in consumer health?

Market Snapshots

Global snapshot of OTC drugs

Global snapshot of vitamins and dietary supplements

Global snapshot of sports nutrition

Global snapshot of weight management and wellbeing

Regional snapshot: Asia Pacific

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Eastern Europe

Regional snapshot: Middle East and Africa

Regional snapshot: Australasia

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Megatrends

Strategy Briefing

World Market for Consumer Health Products

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Natural products: A lifestyle change?

Digital health applications ready for prime time?

Reorientation around benefits

Blurring category lines

Direct selling enforcement risks category growth

Want to find out more about this report?

Table of Contents

Introduction

Introduction

Key trends shaping consumer health

Four areas of opportunity in consumer health

Global Outlook

Consumer health in global context

Immediate and long-term factors combine to slow growth in 2019

Flat OTCs leave the prevention categories to carry the weight

VDS and sports nutrition rising in most countries

Another year of static OTC growth; where to go from here?

Despite China’s sales blip, Asia still dominates global consumer health

Increasingly consumer health reflects the parity of OTCs and VDS

China growth will rebound in forecast while US continues to scuffle

Slowing forecast OTC personified by expected US weakness

China, greater Asia pace global growth for VDS products

Sports nutrition’s global footprint is expanding, but US still dominates

US/China 2019 growth cancels out; what is the likeliest future scenario?

Top 10 markets see China, prevention in ascendance

Internet retailing outpaces store-based retailing across the board

Leading Companies and Brands

Despite the GSK-Pfizer JV, upstart companies take greater global share

Fastest companies cluster in emerging economies, prevention categories

Market fragmentation: OTC products

Market fragmentation: vitamins and dietary supplements

Market fragmentation: sports nutrition

Market fragmentation: weight management and wellbeing

Key Trends Shaping Consumer Health

Euromonitor’s Industry Insights Survey nods to near-term transformation

Blurring categories reflect the influence of wellness in consumer health

Rise of snacking, blurring categories change Euromonitor’s taxonomy

Reorientation around benefits sustaining strong growth in VDS

Digital health: how to commercialise in consumer health?

Market Snapshots

Global snapshot of OTC drugs

Global snapshot of vitamins and dietary supplements

Global snapshot of sports nutrition

Global snapshot of weight management and wellbeing

Regional snapshot: Asia Pacific

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Eastern Europe

Regional snapshot: Middle East and Africa

Regional snapshot: Australasia

Why buy this report?

Want to find out more about this report?

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