Strategy Briefing

World Market for Consumer Health Products

44 pages, Dec 2018

US$1,325

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About This Report

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Consumer Health is finishing 2018 in a similar position to past years, with OTC drugs struggling to break out of secular patterns of low growth in various markets, and vitamins and dietary supplements sustaining stronger benchmarks because of broader healthy living lifestyle factors. There remains a good amount of dynamism in the market, with innovations around natural and plant-based formulations, personalised nutrition, and digital health applications likely to push forecast period expansion.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Blurring category lines

Conventional boundaries that have separated consumer health products from adjacent industries are increasingly blurred, providing opportunities for producers but also opening up the industry to competition from foods, beauty products, pharmaceuticals and apps.

The sustained rise of natural products

Herbal/traditional products have already seen strong review period growth, but consumer movement toward natural and ethical products is only set to deepen over the forecast period, as younger consumers who have sustained these products’ rise continue to age.

Personalised products’ star turn

As consumers rebel against a one-size-fits-all approach to health products, smaller, enterprising companies have rushed to fill the void by introducing diagnostic-infused offerings (through tracking, genetic testing, etc.) tailored directly to the customer. Scale remains a commercial obstacle.

Plant-based innovations

Protein continues to have a health halo that few ingredients can match, and the emergence of plant-based options has opened the market to a broader array of nutrition-focused and casual fitness enthusiasts who are set to sustain strong growth into the forecast period.

Weak store-based channel growth

Consumer health is not immune to the receding tide of sales across store-based retailers, but the worst of the impact has not yet affected the industry. Much of this weakness will stem from growing e-commerce engagement, but some reflects soft underlying category growth.

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Introduction

Key trends shaping consumer health

Four areas of opportunity in consumer health

Global Outlook

Consumer health in global context

Consumer health sales continue to slide in 2018

Weak category growth expected as industry evolves

Sports nutrition still the class of the industry in many countries

Consistently low growth across main OTC categories

Asia’s consumer health dominance continues unabated

Vitamins and dietary supplements to breathe down OTC’s neck by 2023

China to lead forecast growth, but US to remain the largest country

US to control OTC market but other developed markets to grow slowly

VDS to be led by Asia, with China’s growth to dominate global gains

High-performing countries can be found across both VDS and OTCs

US still the sports nutrition superpower, but UK sales set to jump

WMW growth is a tale of developed vs. emerging economies

Internet retailing drives category growth but limitations remain

Leading Companies and Brands

Quiet year for mergers influences slippage among top 10 companies

Market fragmentation: OTC products

Market fragmentation: vitamins and dietary supplements

Market fragmentation: sports nutrition

Market fragmentation: weight management and wellbeing

Key Trends Shaping Consumer Health

Megatrends shaping global consumer health

Healthy living: consumer movement towards naturals

Healthy living: interest in holistic health leads to category blurring

Connected consumers: e-commerce is largest channel in many markets

Premiumisation: personalisation points the way to added value

Market Snapshots

Global snapshot of OTC drugs

Global snapshot of vitamins and dietary supplements

Global snapshot of sports nutrition

Global snapshot of weight management and wellbeing

Regional snapshot: Asia Pacific

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Eastern Europe

Regional snapshot: Middle East and Africa

Regional snapshot: Australasia

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Megatrends

Strategy Briefing

World Market for Consumer Health Products

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Blurring category lines

The sustained rise of natural products

Personalised products’ star turn

Plant-based innovations

Weak store-based channel growth

Want to find out more about this report?

Table of Contents

Introduction

Introduction

Key trends shaping consumer health

Four areas of opportunity in consumer health

Global Outlook

Consumer health in global context

Consumer health sales continue to slide in 2018

Weak category growth expected as industry evolves

Sports nutrition still the class of the industry in many countries

Consistently low growth across main OTC categories

Asia’s consumer health dominance continues unabated

Vitamins and dietary supplements to breathe down OTC’s neck by 2023

China to lead forecast growth, but US to remain the largest country

US to control OTC market but other developed markets to grow slowly

VDS to be led by Asia, with China’s growth to dominate global gains

High-performing countries can be found across both VDS and OTCs

US still the sports nutrition superpower, but UK sales set to jump

WMW growth is a tale of developed vs. emerging economies

Internet retailing drives category growth but limitations remain

Leading Companies and Brands

Quiet year for mergers influences slippage among top 10 companies

Market fragmentation: OTC products

Market fragmentation: vitamins and dietary supplements

Market fragmentation: sports nutrition

Market fragmentation: weight management and wellbeing

Key Trends Shaping Consumer Health

Megatrends shaping global consumer health

Healthy living: consumer movement towards naturals

Healthy living: interest in holistic health leads to category blurring

Connected consumers: e-commerce is largest channel in many markets

Premiumisation: personalisation points the way to added value

Market Snapshots

Global snapshot of OTC drugs

Global snapshot of vitamins and dietary supplements

Global snapshot of sports nutrition

Global snapshot of weight management and wellbeing

Regional snapshot: Asia Pacific

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Eastern Europe

Regional snapshot: Middle East and Africa

Regional snapshot: Australasia

Why buy this report?

Want to find out more about this report?

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