World Market for Jewellery

Key Findings

Affordable, trend-led and gender neutral

Changing consumer spending priorities stimulate the shift towards affordable fashion statements and lower priced jewellery. Reducing unit price is noted in both fine and costume jewellery, with demi-fine and fast fashion brands gaining momentum. Meanwhile, the growing social media influx makes jewellery wear more casual and inclusive.

Aspirational shopping

Jewellery shopping is increasingly aspirational amid younger image-driven consumers, who are usually taking their inspiration online. Trends in designs and metals are now dictated by influencers, while Mix & Match items are going viral after successful digital campaigns.

Experiential retail

Modern consumers remain fascinated by ultimate in-store experiences, albeit they are also becoming more comfortable shopping online. This drives the relevance of omnichannel retail, which is expected to become the key area of continuing perfection and expansion for all ranks of jewellery players in upcoming years.

Anchoring self-gifting

Increasing working lives and purchasing power of women support growing importance of self-gifting. Jewellery purchase is becoming more casual than occasional, as consumers are less willing to wait to threat themselves. Growing diversity and inclusivity also stand out opening new niches for further expansion in jewellery.

Greater transparency

Sustainability is increasingly outgrowing the status of mere buzzword within the fashion industry. And if, at the moment, reusable sourcing is not that relevant in jewellery, building higher trust and transparency steadily becomes a vital business strategy component.