In light of Coronavirus (COVID-19), consumers are increasingly interested in what healthy eating really means. Governments across the planet are promoting healthy diets by applying new policies on overconsumed nutrients, while, in most cases, consumers’ eating habits are not meeting WHO recommendations. This report explores nutritional trends in global consumers’ diets through both on- and off-trades across alcoholic drinks, fresh food, packaged food and soft drinks.
Consumers are increasingly seeking to improve their strength against illness. Driven by both increasing awareness among consumers and product availability, probiotics are booming. Prebiotic fibre is gaining traction to accompany probiotics products.
While sustainability is a strong motivation for eating them, plant-based products are also well received for their nutritional value. The shift towards a plant-based diet is clear as already 1% of protein in consumers’ diet is sourced from plant-based alternatives in some regions.
Regulations in food and drinks are tightening and providing better transparency to consumers. Nutrients which are strongly linked to health issues, such as sugar, fat, saturated fat and salt, will likely be further restricted by advertisement bans and labelling including third party labels.
Consumers’ perception of healthy eating has shifted from counting calories and intake of certain nutrients to a balanced diet. Better for you products such as reduced fat are seeing a slowdown in growth globally.
Permissible indulgence continues to thrive as consumers seek comfort amidst the pandemic. The reduction of refined sugar, however, remains a key topic that shapes innovations in this field.
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