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Strategy Briefing
World Market for Sportswear
Nov 2018
US$1,325Added to Cart
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About This Report
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Global value sales of sportswear grew by 4% in 2017, benefiting from more consumers exercising, and the desire to project an image of health on social media. To differentiate their offer, sportswear brands will collaborate with designers and use tech wearables, and also increasingly compete on sustainability. As digitalisation challenges traditional retail, brands will continue to introduce experiential features online and offline, while trying to get a slice of the booming resale market.
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Overview
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Athleisure’s opportunities beyond fashion
With the continued casualisation of dress codes and the rise of social media, the influence of sports on consumers’ lifestyles is not restricted to fashion any longer, but extends to a variety of categories, from accessories to nutrition.
Luxury collaborations intensify
Collaborations between sportswear brands and designers are intensifying and multiplying as a way to offer consumers hype and novelty, as millennials and Gen Z seek to be distinct from others and to build their “brand me”, both online and offline.
Competing on sustainability
Sportswear brands are increasingly competing in the area of sustainability, which resonates particularly well with outdoor sports fanatics. From changing their supply chains to launching upcycled garments, sportswear players are stepping-up their eco-friendly commitments.
Local approach for global success
As urbanisation rises around the world and metropoles not only concentrate purchasing power, but also influence the surrounding populations, sportswear brands are increasingly focusing on a local marketing approach for global success.
Shopping reinvented
As connected consumers are disregarding the conventions of traditional retail, fashion and sportswear brands seek to grow experiential shopping to attract consumers’ attention.
Beat resale players or join them?
Fashion and sportswear brands will increasingly try to get a slice of the resale market, which is set to account for a third of US wardrobes by 2030, as data-driven second-hand clothing platforms such as ThredUP, Grailed and Depop flourish.
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Introduction
Scope
Six key trends shaping sportswear globally
Global Outlook
Apparel and footwear in context
Sportswear benefits from the global appetite for healthy living
Performance remains the cornerstone of sportswear…
…but the sports-inspired and outdoor categories are catching up
Geographic Perspective
Geographic performance
Sportswear: per capita spending by category
North America remains the king of sportswear
The US, China, India and the UK to contribute the most to growth
Sportswear in India and China benefits from demographic shifts…
…the growing consumer health focus and government initiatives
Leading Companies and Brands
Sportswear is a very consolidated industry but…
…competition from smaller brands and private labels is growing
Nike and adidas remain far ahead of the competition
Top 20 companies mirror the widespread adoption of athleisure
Sportswear takes share in the global apparel industry
Key Trends Shaping the Industry
Top trends set to dominate sportswear in the next five years
Athleisure continues to infiltrate consumers’ wardrobes…
…and increasingly offers opportunities beyond fashion
Fuelling the hype through luxury collaborations and endorsements
Are tech wearables the future of stylish functionality?
Zero waste claims are proliferating on the fashion agenda…
and sustainability becomes a new battlefield for Sportswear brands
Increased focus on consumers in major metropoles
Internet retailing is the most dynamic channel …
… but its pace of growth is diminishing
Resale puts increasing pressure on fashion brands
Market Snapshots
Global snapshot of sportswear
Regional snapshot of sportswear: Asia Pacific
Regional snapshot of sportswear: North America
Regional snapshot of sportswear: Western Europe
Regional snapshot of sportswear: Middle East and Africa
Regional snapshot of sportswear: Latin America
Regional snapshot of sportswear: Eastern Europe
Regional snapshot of sportswear: Australasia
Appendix
Definitions
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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- Apparel and Footwear in South Korea | Feb 2020
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- Apparel and Footwear in Sweden | Feb 2020
- Apparel and Footwear in Taiwan | Apr 2020
- Apparel and Footwear in Thailand | Mar 2020
- Apparel and Footwear in the Czech Republic | Feb 2020
- Apparel and Footwear in the Netherlands | Feb 2020
- Apparel and Footwear in the Philippines | Feb 2020
- Apparel and Footwear in the United Arab Emirates | Apr 2020
- Apparel and Footwear in the United Kingdom | Feb 2020
- Apparel and Footwear in the US | Feb 2020
- Apparel and Footwear in Turkey | Mar 2020
- Apparel and Footwear in Ukraine | Mar 2020
- Apparel and Footwear in Venezuela | Feb 2018
- Apparel and Footwear in Vietnam | Feb 2020
Complete Catalogue
Strategy Reports
- Global Recovery Tracker: Q3 2020 | Nov 2020
- The New Normal: Identifying the Markets Most Primed for Sustained E-Commerce Growth | Oct 2020
- Global Wage dynamics | Nov 2017
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets | Apr 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Apparel and Footwear in Argentina | Apr 2020
- Apparel and Footwear in Australia | Mar 2020
- Apparel and Footwear in Austria | Mar 2020
- Apparel and Footwear in Brazil | Apr 2020
- Apparel and Footwear in Canada | Feb 2020
- Apparel and Footwear in Chile | Mar 2020
- Apparel and Footwear in China | Feb 2020
- Apparel and Footwear in Colombia | Mar 2020
- Apparel and Footwear in Denmark | Mar 2020
- Apparel and Footwear in Egypt | Mar 2020
- Apparel and Footwear in France | Mar 2020
- Apparel and Footwear in Germany | Feb 2020
- Apparel and Footwear in Greece | Mar 2020
- Apparel and Footwear in Hong Kong, China | Mar 2020
- Apparel and Footwear in Hungary | Mar 2020
- Apparel and Footwear in India | Mar 2020
- Apparel and Footwear in Indonesia | Feb 2020
- Apparel and Footwear in Israel | Feb 2020
- Apparel and Footwear in Italy | Feb 2020
- Apparel and Footwear in Japan | Feb 2020
- Apparel and Footwear in Malaysia | Mar 2020
- Apparel and Footwear in Mexico | Feb 2020
- Apparel and Footwear in Morocco | Mar 2020
- Apparel and Footwear in Nigeria | Mar 2020
- Apparel and Footwear in Norway | Feb 2020
- Apparel and Footwear in Poland | Feb 2020
- Apparel and Footwear in Portugal | Feb 2020
- Apparel and Footwear in Romania | Mar 2020
- Apparel and Footwear in Russia | Feb 2020
- Apparel and Footwear in Saudi Arabia | Feb 2020
- Apparel and Footwear in Singapore | Apr 2020
- Apparel and Footwear in South Africa | May 2020
- Apparel and Footwear in South Korea | Feb 2020
- Apparel and Footwear in Spain | Feb 2020
- Apparel and Footwear in Sweden | Feb 2020
- Apparel and Footwear in Taiwan | Apr 2020
- Apparel and Footwear in Thailand | Mar 2020
- Apparel and Footwear in the Czech Republic | Feb 2020
- Apparel and Footwear in the Netherlands | Feb 2020
- Apparel and Footwear in the Philippines | Feb 2020
- Apparel and Footwear in the United Arab Emirates | Apr 2020
- Apparel and Footwear in the United Kingdom | Feb 2020
- Apparel and Footwear in the US | Feb 2020
- Apparel and Footwear in Turkey | Mar 2020
- Apparel and Footwear in Ukraine | Mar 2020
- Apparel and Footwear in Venezuela | Feb 2018
- Apparel and Footwear in Vietnam | Feb 2020