Strategy Briefing

World Overview for Travel Intermediaries

Oct 2018

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Despite macroeconomic challenges and competitive pressures, travel intermediaries continue to go from strength to strength. Asia is behind the strong performance, where intermediaries remains the preferred booking channel and rising disposable incomes translate into travel sales. Expedia, Booking Holdings and Ctrip are all set to battle it out for future market supremacy, deploying an arsenal of digital tools including machine learning, data, AI and voice bookings.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Bumpy ride

The world market for travel intermediaries is expected to exceed USD1,200 billion by 2023. It has not been plain sailing due to economic woes in Latin America and the need for digital transformation by traditional players to remain relevant.

Asian powerhouse

Travel intermediaries in Asia Pacific is forecast to double in sales and share of world intermediaries. Rising income levels translate into greater propensity to travel at home and abroad, with a strong preference to book indirectly in Asia.

Increasing product choice

Intermediaries lodging sales will continue to deliver strong growth of 6% and additional sales of USD77 billion. The star growth performer will be other transport intermediaries sales, as brands provide greater product variety.

Peer pressure

The US and China will battle it out for domination of travel intermediaries, spurred on by investment in web platforms, innovation and dynamic home players, that are investing heavily in providing a seamless, convenient booking experience.

OTA gigantic steps

Expedia leads the pack for travel intermediaries, from its start-up roots to global dominance. It faces intense competition from its rival, Booking Holdings, and the sheer control that Ctrip exerts over the domestic Chinese market.

Disintermediate away

With meta-search, search and social media brands having designs on the intermediaries space, such as Google, TripAdvisor and Skyscanner, further disintermediation is a real threat, in the battle for control of the customer journey.

Digital toolkit key

The growing digital toolkit at brands’ disposal will drive consumer-centricity, putting the personal into personalisation by leveraging customers’ preferences. Voice bookings through Alexa and Google Home are but one future area of growth.

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Introduction

Scope

World: travel by industry - comparative size and growth

Key findings

Global Overview

Travel intermediaries: evolution of the industry

Travel intermediaries: region size and growth by category

Travel intermediaries: region size and growth by online and offline

Global country overview: travel intermediaries leading markets

Global country overview: growth categories

Growth countries and categories

Major markets

Travel intermediaries: top 10 markets by forecast growth

Leading Companies and Brands

Travel intermediaries: company fragmentation by region

Travel intermediaries: top 10 companies

Battle of the OTA giants: market overlap

Travel intermediaries: top 10 companies by growth

LEADING COMPANIES AND BRANDS

Competitive positioning in Asia Pacific

Key Trends

OTAs buying in the technology space

Meta-search battle is heating up

Key trends

Expedia: immerses would-be travellers into locales

WeChat Go offers all-in-one travel companion

Personalisation and “Your Match” more important in age of voice

Interesting digital initiatives

Disruptors of today will be the disrupted of tomorrow

Market Snapshots

Travel intermediaries air sales

Travel intermediaries car rental sales

Travel intermediaries cruise sales

Travel intermediaries lodging sales

Travel intermediaries other transport sales

Travel intermediaries package holidays sales

Travel intermediaries other sales

Travel intermediaries in Asia Pacific

Travel intermediaries in Australasia

Travel intermediaries in Eastern Europe

Travel intermediaries in Latin America

Travel intermediaries in Middle East and Africa

Travel intermediaries in North America

Travel intermediaries in Western Europe

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Megatrends

Strategy Briefing

World Overview for Travel Intermediaries

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Bumpy ride

Asian powerhouse

Increasing product choice

Peer pressure

OTA gigantic steps

Disintermediate away

Digital toolkit key

Want to find out more about this report?

Table of Contents

Introduction

Scope

World: travel by industry - comparative size and growth

Key findings

Global Overview

Travel intermediaries: evolution of the industry

Travel intermediaries: region size and growth by category

Travel intermediaries: region size and growth by category

Travel intermediaries: region size and growth by online and offline

Global country overview: travel intermediaries leading markets

Global country overview: growth categories

Growth countries and categories

Major markets

Travel intermediaries: top 10 markets by forecast growth

Leading Companies and Brands

Travel intermediaries: company fragmentation by region

Travel intermediaries: top 10 companies

Battle of the OTA giants: market overlap

Travel intermediaries: top 10 companies by growth

LEADING COMPANIES AND BRANDS

Competitive positioning in Asia Pacific

Key Trends

OTAs buying in the technology space

Meta-search battle is heating up

Key trends

Expedia: immerses would-be travellers into locales

WeChat Go offers all-in-one travel companion

Personalisation and “Your Match” more important in age of voice

Interesting digital initiatives

Disruptors of today will be the disrupted of tomorrow

Market Snapshots

Travel intermediaries air sales

Travel intermediaries car rental sales

Travel intermediaries cruise sales

Travel intermediaries lodging sales

Travel intermediaries other transport sales

Travel intermediaries package holidays sales

Travel intermediaries other sales

Travel intermediaries in Asia Pacific

Travel intermediaries in Australasia

Travel intermediaries in Eastern Europe

Travel intermediaries in Latin America

Travel intermediaries in Middle East and Africa

Travel intermediaries in North America

Travel intermediaries in Western Europe

Why buy this report?

Want to find out more about this report?

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