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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

The Impact of Coronavirus on Top 10 Global Consumer Trends 2020

Apr 2020

Top 10 Global Consumer Trends 2020 provides insight into changing consumer values and priorities and demonstrates how consumer behaviour is shifting and causing disruption for business globally. This report reflects on the impact of Coronavirus…

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Strategy Briefing

The Impact of Coronavirus on Consumer Foodservice

Apr 2020

Whilst the Coronavirus (COVID-19) pandemic is expected to impact nearly every industry, the damage wrought to the global consumer foodservice industry is projected to be especially severe, with social distancing regulations closing millions of…

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Strategy Briefing

The Impact of Coronavirus on the Global Economy

May 2020

The Coronavirus (COVID-19) pandemic is the most severe global crisis since WWII. COVID-19 restrictions have effectively stopped economies around the world, and the global economy is expected to enter a recession in 2020. However, the magnitude of the…

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Strategy Briefing

Digital Landscape in Middle East and Africa

May 2020

Middle East and Africa ranks the lowest in terms of internet penetration. However, with the affordability of smartphones and increasing investment in ICT, the region is the fastest growing in terms of internet users. Gulf countries outstand with…

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Strategy Briefing

Coronavirus: Purpose-Driven Brands

May 2020

The Coronavirus (COVID-19) pandemic is changing consumers’ attitudes about sustainability topics, while corporations are responding to the pandemic by putting people and purpose first. This report highlights examples of businesses taking actions to…

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Strategy Briefing

The Impact of Coronavirus on Millennials and Generation Z

May 2020

The Coronavirus (COVID-19) outbreak and its resulting recession will have a long-lasting impact on younger generations. This is the second recession faced by millennials, while the Gen Z cohort is coming of age and reaching key milestones in life.…

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Strategy Briefing

Cities and Pandemics: Can We Virus-Proof Cities?

Jun 2020

Cities will need to focus on four key areas in mitigating the effects of future pandemics: urban mobility, urban design, the built environment and supply chains. Each aspect has been called into question during Coronavirus (COVID-19) with extensive…

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Strategy Briefing

Consumers in Lockdown: Business Models to Reach at-Home Consumers During COVID-19

Jun 2020

Many consumers worldwide have been in enforced lockdown due to the Coronavirus (COVID-19) outbreak, while many will continue to remain cautious and home-bound even after the quarantine period is lifted. How can businesses reach stay-at-home consumers…

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Strategy Briefing

Ageing Matters: The Future of Older Populations

Jun 2020

With falling birth rates and rising life expectancy, the older demographic is growing rapidly as a proportion of the global population, creating significant commercial opportunities (and challenges), as well as giving rise to new societal, economic…

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Strategy Briefing

The Impact of Coronavirus on Top Five Digital Consumer Trends in 2020

Jul 2020

The Top Five Digital Consumer Trends in 2020, which published in January, provides insights into changing digital consumer values and priorities, specifically highlighting the five tech-driven trends that are expected to reshape commerce the most in…

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Strategy Briefing

Emerging Markets’ Middle Class Consumers in the Coronavirus Era

Jul 2020

This report provides insights into how the Coronavirus (COVID-19) pandemic impacts the middle class in emerging and developing countries. It will also deep dive into China, home to nearly half of the developing world’s middle class, to uncover the…

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Strategy Briefing

Wellness Redefined: Healthy Eating in a Post-Coronavirus World

Aug 2020

The emergence of the Coronavirus (COVID-19) pandemic has boosted consumer interest in being healthy. New habits around preventative health including immunity-boosting and mental wellbeing are set to play an even greater role in the pursuit of an…

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Strategy Briefing

Claim to Fame: A Cross-industry Perspective on Product Claims During Coronavirus

Aug 2020

Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in…

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Strategy Briefing

Post-Lockdown Economy: The Challenging Recovery Ahead

Aug 2020

The Coronavirus (COVID-19) pandemic is the harshest global crisis since World War II, and will have a long-lasting impact on economies around the world. Countries are entering historic recessions, public debt will skyrocket and labour markets will…

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Strategy Briefing

Voice of the Industry: Sustainability in the Coronavirus Era

Sep 2020

This report captures the views of over 1,000 professionals working across different industries and geographies, on how the Coronavirus (COVID-19) pandemic is reshaping sustainability. The survey explores how companies define sustainability and engage…

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Strategy Briefing

The New Normal: Counting the Economic Toll of Coronavirus on Cities

Oct 2020

The Coronavirus (COVID-19) pandemic has slowed down economic growth and has triggered significant interruption to urban economic growth, raising unemployment, reducing consumer spending and cutting local government finances. Cities are the engines of…

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Strategy Briefing

Why Sustainability Insights Matter for Business Strategy

Oct 2020

Today businesses are facing increasing pressure to take a positive and active role in protecting people and the planet. As a result, companies are embracing sustainability to protect brand reputation, comply with legislation and build back better…

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Strategy Briefing

Mobility Survey 2020: Key Highlights

Nov 2020

The mobility survey launched earlier this year is part of the newly rebranded Mobility page. As well as providing insights, it can be used to answer important business questions such as, what are the prospects for transport spending in the next 12…

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Strategy Briefing

Know Your Herd: The Rise of Local Dairy Products

Dec 2020

Local dairy products have gained importance in former years not only for companies but also for consumers as they are associated with freshness, health and sustainability. This is a challenge for global players, and they have developed different…

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Strategy Briefing

Environmental Sustainability Index: Global Opportunities

Dec 2020

Environmental pressures and consumer demand are set to reshape business models and operations with a revolution of product technologies and services. This report introduces Euromonitor’s Environmental Sustainability Index, which ranks 97 markets –…

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