World

With falling birth rates and rising life expectancy, the older demographic is growing rapidly as a proportion of the global population, creating significant commercial opportunities (and challenges), as well as giving rise to new societal, economic…

Cities will need to focus on four key areas in mitigating the effects of future pandemics: urban mobility, urban design, the built environment and supply chains. Each aspect has been called into question during Coronavirus (COVID-19) with extensive…

Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in…

Many consumers worldwide have been in enforced lockdown due to the Coronavirus (COVID-19) outbreak, while many will continue to remain cautious and home-bound even after the quarantine period is lifted. How can businesses reach stay-at-home consumers…

The Coronavirus (COVID-19) pandemic is changing consumers’ attitudes about sustainability topics, while corporations are responding to the pandemic by putting people and purpose first. This report highlights examples of businesses taking actions to…

The Coronavirus (COVID-19) pandemic led to greater use of digital wallets, as consumers shifted away from cash for online and in-store payments. With gaps in financial services, increased user functions on digital wallets are challenging banks to…

Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as…

While Latin America’s digital landscape is less well developed than other regions globally, most measures continue to improve, with Coronavirus (COVID-19) also having served to drive the digital landscape development in 2020. With locked-down…

Middle East and Africa ranks the lowest in terms of internet penetration. However, with the affordability of smartphones and increasing investment in ICT, the region is the fastest growing in terms of internet users. Gulf countries outstand with…

With North America already one of the more developed digital societies, Coronavirus (COVID-19) provided further impetus in 2020, with locked-down consumers working and learning at home, as well as shopping and entertaining themselves a lot more in an…

Investments into digital technologies and industry 4.0 are transforming economies and consumer behaviour. The briefing examines how digitalisation manifests in manufacturing, mobility, education and consumer lifestyles to improve business…

Economies in the Middle East and Africa experienced a downturn in 2020 after continuous expansion since 2015. The COVID-19 pandemic, coupled with slumping oil prices, has disturbed countries’ economic development and distorted public finances.…

This report provides insights into how the Coronavirus (COVID-19) pandemic impacts the middle class in emerging and developing countries. It will also deep dive into China, home to nearly half of the developing world’s middle class, to uncover the…

Environmental pressures and consumer demand are set to reshape business models and operations with a revolution of product technologies and services. This report introduces Euromonitor’s Environmental Sustainability Index, which ranks 97 markets –…

As the UN Climate Summit "COP 26" approaches, the world is finally confronting the reality of the climate crisis. With consumers calling for climate action, governments declaring climate emergency, businesses facing potential disruption to their…

The briefing takes a global perspective of the key trends occurring in cities over 2016 to 2021. It goes on to provide forecast level data and insights for cities over 2021-2040, covering areas such as the economic, population and consumer spending…

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor’s Survey team has looked beyond standard demographics to create…

The global recession of 2020 was milder than expected with global real GDP in 2020 contracting by 3.6%. The global economic outlook has substantially improved since the end of 2020. Global real GDP growth in 2021 is expected to be 5.3%. The global…

The global economic outlook has improved since Q1 2021. Global real GDP growth in 2021 is now expected to be the fastest in more than 40 years, at 5.8% (a 0.5 percentage points upgrade relative to the Q1 forecast), followed by 4.5% growth in 2022 (a…

The global 2021 real GDP growth baseline forecast has remained roughly unchanged over the last quarter at 5.8% and real GDP growth of 4.7% in 2022. The stable 2021 global outlook combines major upwards revision to the Eurozone, Brazil and Mexico…