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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Inflation in Packaged Foods: Causes and Implications of Price Growth

Mar 2024

Global packaged food sales are set to exceed USD3 trillion in 2024, with volumes growing over the forecast period. Even with inflationary pressures moderating, each grocery category (staple foods, dairy products and alternatives, snacks, and cooking…

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Strategy Briefing

Top Opportunities in Asia’s Packaged Food: 2024 and Beyond

Mar 2024

Between 2018 and 2023, Asian countries saw polarised rates of growth in packaged food sales. For 2023-2028, however, this range is set to narrow as markets stabilise. Companies are focusing on expansion, innovation and building value. Within these…

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Strategy Briefing

Global Inflation Tracker: Q1 2024

Mar 2024

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…

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Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

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Strategy Briefing

Snacks: Half-Year Update 2023

Jan 2024

As the cost-of-living crisis carries on, pricing moderation, volume recovery, and attending to heightened value perceptions have become priority across snacks. The disinflation process has begun but is likely to land differently across markets and…

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Strategy Briefing

Affordability, Value, and the Cost of Living: Beyond Price Tags in Consumer Goods

Jan 2024

After decades of low inflation, consumers are grappling with rising living costs, prompting shifts in priorities and preferences. This report delves into four major consumer goods industries – apparel, beauty and personal care, drinks, and food – to…

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Strategy Briefing

Global Inflation Tracker: Q4 2023

Nov 2023

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

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Strategy Briefing

Healthy Ageing – Dietary Products Targeting the Older Adult in Asia Pacific

Oct 2023

Older adults are a key consumer group, as companies explore opportunities in the context of an ageing population across Asia Pacific markets. This report investigates the evolving consumption habits not only of senior consumers, but also of those…

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Strategy Briefing

Global Income and Expenditure Trends

Oct 2023

Businesses globally face challenges in consumer markets in the short to medium term, owing to the rising cost of living and increasingly financially cautious consumers. Amidst uncertainty arise opportunities. Income and expenditure insights are…

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Strategy Briefing

Revisiting the Fundamentals of Snackification

Sep 2023

Eating occasions and snacking patterns have been altered. With rising concern for health, consumers are seeking out nutritionally qualified snacks with more attention to what is considered “good for me”. In addition, out-of-home occasions are…

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Strategy Briefing

Understanding the Path to Purchase: Global Consumer Types in 2023

Aug 2023

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

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Strategy Briefing

Consumer Market Flashpoints: Between Uncertainty and Opportunity

Aug 2023

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

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Strategy Briefing

Global Inflation Tracker: Q3 2023

Aug 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…

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Strategy Briefing

Niche Concern or Major Opportunity? The State of Plant-Based Snacking

Jul 2023

Plant-based has become a key focus for food manufacturers, as consumers consider such products to be healthier, more sustainable, more ethical and more exciting. While there has been a decline in plant-based in some food categories, plant-based…

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Strategy Briefing

Affordability, Value, and the Cost of Living: Balancing Budget and Lifestyle

Jul 2023

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

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Strategy Briefing

The Evolution of Health-Conscious Eating

Jun 2023

Consumers are embracing holistic lifestyles, prioritising a nourishing diet that promotes physical and mental wellbeing. As a result, the demand for functional ingredients targeting the gut-brain axis and specific need states like memory, stress and…

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Strategy Briefing

Transforming Women’s Health: Empowering Women Through the Life Cycle

May 2023

With advances in women’s health accelerating, commercial prospects are becoming a firm proposition for business. Embracing women’s wellness through dedicated solutions that cater for unique needs requires a holistic outlook factoring in an integrated…

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Strategy Briefing

Global Inflation Tracker: Q2 2023

May 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and faster consumption growth in China are among the key risks that could increase inflation.…

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Strategy Briefing

Asia Pacific Consumer Trends: How Self-love and Individuality are Taking Centre-stage

May 2023

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

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Strategy Briefing

Personalisation and Digital Wellness in Food and Nutrition

Mar 2023

Personalisation’s appeal is intensifying as modern consumers demand greater convenience and efficiency. Increasing awareness of the importance of nutrition for general health invites businesses’ innovations to create more granular tech solutions that…

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Strategy Briefing

Occasion Innovation in Snacks: Routine Concepts

Mar 2023

As consumers consider and preplan their snack purchases more in lieu of economic challenges, anchoring innovations around consumer routines and need states has become increasingly important. Looking closely at routine shifts such as those in work and…

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Strategy Briefing

Plant-Based Alternatives in Asia: Today and Beyond

Feb 2023

Plant-based alternatives are in emerging stages in Asia and set to gain traction. Companies must navigate the unique perception of meat and dairy in this region to introduce plant-based products that match consumer expectations of nutrition, taste…

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Strategy Briefing

The Need for Ingredient Diversification in Foods

Feb 2023

In 2022, the combination of COVID-19, geopolitical tensions and increased climate events deepened disruptions to food supply. Combined with mounting health and sustainability pressures, the context invites food players globally to rethink ingredient…

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Strategy Briefing

Global Inflation Tracker: Q1 2023

Feb 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

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Strategy Briefing

Protein-Meeting Lifestyle Demand

Feb 2023

Protein is becoming increasingly sought after due to its health benefits; with higher protein consumption being linked to overall well-being. This report explores how a growing number of manufacturers are including protein in products that are…

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Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

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Strategy Briefing

Nutritional Choices: Consumers and Governments

Oct 2022

The surge in diet-related non-communicable diseases has led government authorities to take action, pushing the food industry to prioritise nutritional quality. Among the measures taken, front-of-pack labels have come to prominence, particularly in…

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Strategy Briefing

Children’s Food: A Playground of Opportunity

Oct 2022

Baby food players face challenges ahead given the unfavourable sociodemographic conditions, which will result in reduced volume sales growth opportunities. Therefore, premiumisation strategies will be paramount, driven by greater focus on innovation,…

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Strategy Briefing

Global Inflation Tracker: Q3 2022

Sep 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

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Strategy Briefing

Cooking Ingredients and Meals: Half-Year Update H1 2022

Jul 2022

This half-year review of Euromonitor International’s Cooking Ingredients and Meals data provides analysis of the biannual update to Euromonitor’s Forecast Model (FM), alongside the quarterly update to the Macro Model, offering insight into the most…

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Strategy Briefing

Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific

Jun 2022

Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. This report looks at the link between rising longevity and consumers’ search for a healthy life and highlights…

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Strategy Briefing

Global Inflation Tracker: Q2 2022

May 2022

The report examines inflation level and drivers globally and in the key countries. Global inflation is forecast to accelerate due to higher energy and commodity prices, disruptions in supply chains and weaker business confidence. Impact varies…

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Strategy Briefing

New Consumer Landscape: Rethinking Consumer Industries

May 2022

The COVID-19 pandemic has transformed the consumer landscape, giving rise to changes in consumer priorities and preferences. This requires companies across a range consumer industries – from alcoholic drinks and apparel and footwear through to home…

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Strategy Briefing

Environmental Sustainability Regulation: A Cross-Industry View

Apr 2022

Regulators are increasingly focused on taking action to address the environmental impact of consumer and corporate behaviour, and sustainability legislation will become an ever more prominent feature of the operating landscape for business, across…

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Strategy Briefing

Purpose-Driven Food Consumers Target Group Developments During COVID-19

Apr 2022

The brand perception and reputation of the company is the most common reason for investing in sustainability according to Euromonitor’s Voice of the Industry survey. But what happens to this motivator during a pandemic, when values and priorities…

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Strategy Briefing

Snackification: The Future of Occasions in a Post-Pandemic Normal

Apr 2022

Urbanisation has historically driven snackification, with snacks typically characterised by convenience and portability traits that enable on-the-go and impulse snacking moments. With “anytime, anywhere” now less dependent on storefronts and physical…

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Strategy Briefing

The Evolution of Plant-Based: Eating and Beyond

Mar 2022

The plant-based trend continues to evolve, moving beyond the obvious manifestations in food to products across apparel, consumer health, beauty and personal care, drinks and even home care. This report examines its spread and what consumers are…

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Strategy Briefing

Personalisation and the Rising Demand for Individual Experience

Mar 2022

Consumer demand for personalised solutions is spreading across consumer goods and services, influenced by considerable improvements to technologies that can match consumers with outcomes, and experiences that address their wants and needs. This…

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Strategy Briefing

The Fight Against Food Waste

Feb 2022

Dealing with the environmental consequences and hefty economic burden of food waste has proven to be extremely difficult in a world with finite resources and a growing population. With recent advancements in the sustainable development landscape and…

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Strategy Briefing

Functional Food: Targeting Beauty and Beyond

Jan 2022

Driven by increasing awareness of holistic beauty and wellness, consumers are increasingly looking to improve their appearance via both external solutions and internal solutions through functional food. Innovation in functional ingredients to support…

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Strategy Briefing

Top 10 Global Consumer Trends 2022

Jan 2022

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

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Strategy Briefing

Global Recovery Tracker: Q4 2021

Jan 2022

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…

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Strategy Briefing

Food and Nutrition: Beyond the Pandemic

Dec 2021

The COVID-19 pandemic has brought permanent changes and new opportunities to global packaged food markets. As many working hours will stay in the home, so will many eating and food shopping occasions. The ubiquitous e-commerce channel will lead to…

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Strategy Briefing

Subscription Boxes in Western Europe: The Way to Success

Dec 2021

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

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Strategy Briefing

Ingredients and Diets: Developments in Plant-Based Protein

Nov 2021

As consumers increasingly seek plant-based protein ingredients, producers are ever-more interested in plant-based food for health and sustainability; innovation around plant-based protein ingredients is surging. This briefing suggests that, besides…

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Strategy Briefing

World Market for Nutrition

Nov 2021

In 2020, consumers’ interest in keeping themselves healthy and strong against Coronavirus (COVID-19) was reflected in nutritional intake trends. Regional trends in sugar and fat consumption in 2020 suggest which nutrients consumers desire more when…

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Strategy Briefing

The Future of Food Retail: A Spotlight on E-Commerce

Nov 2021

With e-commerce accelerating in the food industry at record speed, it is now undeniable that a key strategy to gain market share in the grocery retail industry is through online channels. This report focuses on what strategies food manufacturers…

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Strategy Briefing

Food for Body and Mind

Nov 2021

Consumers increasingly seek functional benefits beyond the nutritional component of food. This report focuses on opportunities in the mental wellbeing space, a topic of growing importance in a world beyond the pandemic. It analyses consumer health…

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Strategy Briefing

Sustainable Eating and the Environmental Cost of Food

Jul 2021

Environmental concerns over the future of the planet are changing the perspectives on food. An increasingly conscious consumer base wants products that are committed to areas like animal welfare, fighting food waste, plastic pollution, organic…

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Strategy Briefing

Plant-based Eating and Alternative Proteins

Jul 2021

Plant-based eating and alternative proteins are on the rise. More consumers are limiting consumption of animal agriculture-derived products, and this dynamic segment of food and nutrition is home to continuing innovation. Health, sustainability and…

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