World

In 2020, consumers’ interest in keeping themselves healthy and strong against Coronavirus (COVID-19) was reflected in nutritional intake trends. Regional trends in sugar and fat consumption in 2020 suggest which nutrients consumers desire more when…

Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. This report looks at the link between rising longevity and consumers’ search for a healthy life and highlights…

The emergence of the Coronavirus (COVID-19) pandemic has boosted consumer interest in being healthy. New habits around preventative health including immunity-boosting and mental wellbeing are set to play an even greater role in the pursuit of an…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

With advances in women’s health accelerating, commercial prospects are becoming a firm proposition for business. Embracing women’s wellness through dedicated solutions that cater for unique needs requires a holistic outlook factoring in an integrated…

Between 2018 and 2023, Asian countries saw polarised rates of growth in packaged food sales. For 2023-2028, however, this range is set to narrow as markets stabilise. Companies are focusing on expansion, innovation and building value. Within these…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

In 2022, the combination of COVID-19, geopolitical tensions and increased climate events deepened disruptions to food supply. Combined with mounting health and sustainability pressures, the context invites food players globally to rethink ingredient…

This report analyses the emergence of third-party nutrition labels and their relevance in a post-Coronavirus (COVID-19) world. While comparing different labels a particular focus is on Nutri-Score that has been in the spotlight recently receiving…

With e-commerce accelerating in the food industry at record speed, it is now undeniable that a key strategy to gain market share in the grocery retail industry is through online channels. This report focuses on what strategies food manufacturers…

Dealing with the environmental consequences and hefty economic burden of food waste has proven to be extremely difficult in a world with finite resources and a growing population. With recent advancements in the sustainable development landscape and…

The plant-based trend continues to evolve, moving beyond the obvious manifestations in food to products across apparel, consumer health, beauty and personal care, drinks and even home care. This report examines its spread and what consumers are…

Consumers are embracing holistic lifestyles, prioritising a nourishing diet that promotes physical and mental wellbeing. As a result, the demand for functional ingredients targeting the gut-brain axis and specific need states like memory, stress and…

The coronavirus pandemic has significantly changed where and how consumers shop. Businesses must analyse this evolution and reshape their selling strategies accordingly. This report delves into these two important aspects of shopping, where and how,…

Environmental concerns over the future of the planet are changing the perspectives on food. An increasingly conscious consumer base wants products that are committed to areas like animal welfare, fighting food waste, plastic pollution, organic…

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

As the cost-of-living crisis carries on, pricing moderation, volume recovery, and attending to heightened value perceptions have become priority across snacks. The disinflation process has begun but is likely to land differently across markets and…

Urbanisation has historically driven snackification, with snacks typically characterised by convenience and portability traits that enable on-the-go and impulse snacking moments. With “anytime, anywhere” now less dependent on storefronts and physical…