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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Global Inflation Tracker: Q1 2024

Mar 2024

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…

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Strategy Briefing

Holistic Wellness in Pet Care: Creating Value Through Broader Need States

Feb 2024

People today are placing focus on the desired outcome of their consumption. In the pet care universe, pet owners are extending this behaviour to their animal companions where consumables across pet food, pet treats and pet supplements are being…

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Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

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Strategy Briefing

Global Inflation Tracker: Q4 2023

Nov 2023

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

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Strategy Briefing

Sustainable Home

Nov 2023

The home cushions consumers from a mindset of resource abundance to one of short-term crisis, ultimately leading to long-term compromise. The sustainable home will be centred on the adoption of new technologies, with properties integrating reuse,…

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Global Company Profile

Nestlé SA in Pet Care

Nov 2023

Nestlé SA, primarily through its Purina brand, has shown strong performance in 2023, being a significant contributor to Nestlé’s organic growth, especially in regions such as North America, Europe and Latin America. The pet care market has seen…

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Strategy Briefing

Premiumisation in Pet Care: Inflation and Beyond

Oct 2023

The premiumisation trend in the global pet care industry brings forth new opportunities for industry players. Inflationary pressures create a challenging environment in the near term, but long-term prospects are expected to support premiumisation…

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Strategy Briefing

Understanding the Path to Purchase: Global Consumer Types in 2023

Aug 2023

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

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Strategy Briefing

Consumer Market Flashpoints: Between Uncertainty and Opportunity

Aug 2023

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

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Strategy Briefing

Pet Care in Asia Pacific

Aug 2023

Pet care continued to record healthy growth rates throughout the pandemic in Asia Pacific, helped by some consumers adopting pets for company during lockdowns as well as a further shift to the e-commerce channel. Moving into the forecast period, the…

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Strategy Briefing

Global Inflation Tracker: Q3 2023

Aug 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…

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Strategy Briefing

Pet Care in Western Europe

Aug 2023

The ongoing premiumisation and pet humanisation trends as well as a continued expansion of pet populations, which were helping to drive growth in the Western European pet care market over most of 2018-2023, are expected to ensure further sales…

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Strategy Briefing

Where Consumers Shop for Pet Care

Aug 2023

The retail landscape has been evolving rapidly in the pet care industry. Grocery retailers, despite their convenience, have been losing preference over the years. Pet shops and superstores are investing in becoming a one-stop shop for all things pet.…

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Strategy Briefing

Pet Care in Middle East and Africa

Aug 2023

Pet care continues to record positive value growth in Middle East and Africa, in spite of the difficult economic environment pushing volume sales into decline. Ongoing premiumisation and pet humanisation are driving value growth, despite some…

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Strategy Briefing

Pet Care in Latin America

Aug 2023

Pet care growth rates spiked during the pandemic in Latin America, helped by consumers adopting pets for company during lockdowns as well as the ongoing premiumisation and pet humanisation trends. In spite of high inflation rates in the region,…

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Strategy Briefing

Affordability, Value, and the Cost of Living: Balancing Budget and Lifestyle

Jul 2023

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

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Strategy Briefing

Competitor Strategies in Pet Care

Jul 2023

Pet care is a fast-growing industry. Mars and Nestlé continue to retain their dominance by a significant margin, but their shares are being challenged by other players. This report discusses how market leaders and players are responding to shifting…

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Strategy Briefing

Identifying Key Retail Partners for Brands to Expand E-Commerce Sales

Jul 2023

As the world moves beyond COVID-19, fast-moving consumer goods (FMCG) brands must navigate a reality in which e-commerce growth has slowed dramatically from the lofty heights of the pandemic. Using insights obtained from Euromonitor International’s…

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Global Company Profile

Mars Inc in Pet Care

Jul 2023

Mars, global leader in pet care, is well positioned to serve value- and quality-conscious consumers with its economy and premium brands. While the US is the largest market for Mars, emerging markets offer growth opportunities in the future due…

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Strategy Briefing

Self-Care at Home

Jun 2023

Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating…

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Strategy Briefing

Back from the Boom: E-Commerce Opportunities Amid Uncertainty

Jun 2023

As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…

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Strategy Briefing

World Market for Pet Care

Jun 2023

Pet care keeps growing albeit more slowly due to economic downturn and the return to offices that means less time spent with pets. It benefits from the growing cat population, while humanisation drives demand for healthy, human-grade, premium pet…

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Strategy Briefing

Global Inflation Tracker: Q2 2023

May 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and faster consumption growth in China are among the key risks that could increase inflation.…

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Strategy Briefing

Asia Pacific Consumer Trends: How Self-love and Individuality are Taking Centre-stage

May 2023

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

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Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

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Global Company Profile

Colgate-Palmolive Co in Pet Care

Jan 2023

Colgate-Palmolive Co’s business unit in pet care, Hill’s Pet Nutrition, is a major global player in pet food, with a wide portfolio of premium and functional products. Science Diet and Prescription Diet, Hill’s main brands, continued growing in…

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Global Company Profile

JM Smucker Co, The in Pet Care

Dec 2022

JM Smucker is the number four player in the global pet care market, despite generating the vast majority of its sales in a single region. Its strong focus on North America, and the US in particular, means it is well placed to benefit from the fact…

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Strategy Briefing

Inflation Surge: Pet Care

Dec 2022

Pet food volume sales surged over the pandemic, with premiumisation fostering even higher value sales growth. Surges in commodity prices continued generating sharp unit price increases and forced online portfolio reductions. The recessionary…

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Strategy Briefing

Global Inflation Tracker: Q4 2022

Dec 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

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Global Company Profile

General Mills Inc in Pet Care

Dec 2022

General Mills has been cementing its position as the number five player in the global pet care market via dynamic organic growth as well as the addition of the Nudges pet treats brand to its portfolio. However, while its exclusive focus on the North…

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Strategy Briefing

Global Inflation Tracker: Q3 2022

Sep 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

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Strategy Briefing

Cat Food in Western Europe

Sep 2022

After the spike in demand seen in Western European cat food sales in 2020, followed by another above-average performance in 2021, growth was slowing in 2022. Home seclusion due to Coronavirus (COVID-19) saw pet adoptions spike, although cat…

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Strategy Briefing

Cat Food in Latin America

Aug 2022

In spite of the economic problems being experienced in some countries, which was exacerbated by the Coronavirus (COVID-19) restrictions in recent years, cat food sales have continued to grow in Latin America. Indeed, the home seclusion experienced…

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Strategy Briefing

Cat Food in Asia Pacific

Aug 2022

Cat food has been recording impressive growth rates in Asia Pacific, even during the pandemic, with further sales increases expected over the forecast period. Ongoing premiumisation is a trend in the major markets of China and Japan, with Chinese…

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Strategy Briefing

The Future of Automated Kitchens

Jul 2022

Consumers’ experience over the last two years has shown them that cooking at home can be healthier and cost effective. However, cooking at home is time consuming. Brands are responding to this with continuous innovations to enable the preparation of…

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Strategy Briefing

Cities Household Necessities Spending Index

Jun 2022

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

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Strategy Briefing

Global Economy, Finance and Trade Trends

May 2022

Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…

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Strategy Briefing

Environmental Sustainability Regulation: A Cross-Industry View

Apr 2022

Regulators are increasingly focused on taking action to address the environmental impact of consumer and corporate behaviour, and sustainability legislation will become an ever more prominent feature of the operating landscape for business, across…

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Strategy Briefing

Top 10 Global Consumer Trends 2022

Jan 2022

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

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Strategy Briefing

Dog Food in Western Europe

Dec 2021

After a growth spike in 2020, due to Coronavirus (COVID-19), dog food will continue to record positive real value growth in 2021 as well as throughout the forecast period. Consumers in home seclusion were adopting new pets for companionship, while…

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Strategy Briefing

Dog Food in Latin America

Dec 2021

Coronavirus (COVID-19) resulted in improved performances for dog food in many of the region’s countries, with consumers spending a lot more time at home with their pets than usual. The forecast period is expected to see generally higher annual growth…

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Strategy Briefing

Dog Food in Asia Pacific

Dec 2021

Sales of dog food continued to increase in Asia Pacific in both 2020 and 2021, although growth rates did slow slightly during the Coronavirus (COVID-19) pandemic. Dry dog food continues to dominate sales, in a region in which a number of countries…

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Strategy Briefing

Subscription Boxes in Western Europe: The Way to Success

Dec 2021

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

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Strategy Briefing

The Future of Food Retail: A Spotlight on E-Commerce

Nov 2021

With e-commerce accelerating in the food industry at record speed, it is now undeniable that a key strategy to gain market share in the grocery retail industry is through online channels. This report focuses on what strategies food manufacturers…

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Strategy Briefing

The Future of Social Selling and Storytelling in Food

Aug 2021

Social selling has become more popular and important during the Coronavirus (COVID-19) pandemic. Social commerce has advantages for both consumers and sellers by maximising the promotional effect. For successful social selling, attractive…

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Strategy Briefing

The Future Home: The Incremental Value Gains Offered by “Robot Friendly Rooms”

Jul 2021

Robot vacuum cleaners emerge from niche penetration and are worth consideration as part of furniture selection priorities for a growing number of households. Furniture specifications can prevent robots from achieving 100% floor coverage, with…

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Strategy Briefing

Dog Food in Middle East and Africa

Jul 2021

Despite difficult financial conditions brought on by the COVID-19 pandemic, humanisation and premiumisation are widespread across the region. Historically, dog ownership was very low for several reasons; however, consumers are increasingly receptive…

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Strategy Briefing

From Farm to Fork: Food Tech, Origins and Security

Jun 2021

This report explores how trends in food origins and food security are converging with unprecedented investment in food tech, e-commerce and delivery. The intersection of these trends is creating a new era of transparency across the “farm to fork”…

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Strategy Briefing

Consumer Systems and Home Automation - A Disruptive End to Silo Thinking

Jun 2021

In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer system rather than at…

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Strategy Briefing

The Coronavirus Era: Where and How Consumers Shop in Food and Nutrition

Apr 2021

The coronavirus pandemic has significantly changed where and how consumers shop. Businesses must analyse this evolution and reshape their selling strategies accordingly. This report delves into these two important aspects of shopping, where and how,…

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