World

Pet care keeps growing albeit more slowly due to economic downturn and the return to offices that means less time spent with pets. It benefits from the growing cat population, while humanisation drives demand for healthy, human-grade, premium pet…

The retail landscape has been evolving rapidly in the pet care industry. Grocery retailers, despite their convenience, have been losing preference over the years. Pet shops and superstores are investing in becoming a one-stop shop for all things pet.…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

For a pet care industry that has grown for decades, Coronavirus (COVID-19) poses an unprecedented challenge. The pandemic threatens supply chains, impacting the workforce and availability of key inputs. The recessionary fallout will test pet…

Social selling has become more popular and important during the Coronavirus (COVID-19) pandemic. Social commerce has advantages for both consumers and sellers by maximising the promotional effect. For successful social selling, attractive…

With e-commerce accelerating in the food industry at record speed, it is now undeniable that a key strategy to gain market share in the grocery retail industry is through online channels. This report focuses on what strategies food manufacturers…

Consumers’ experience over the last two years has shown them that cooking at home can be healthier and cost effective. However, cooking at home is time consuming. Brands are responding to this with continuous innovations to enable the preparation of…

Robot vacuum cleaners emerge from niche penetration and are worth consideration as part of furniture selection priorities for a growing number of households. Furniture specifications can prevent robots from achieving 100% floor coverage, with…

The coronavirus pandemic has significantly changed where and how consumers shop. Businesses must analyse this evolution and reshape their selling strategies accordingly. This report delves into these two important aspects of shopping, where and how,…

The home cushions consumers from a mindset of resource abundance to one of short-term crisis, ultimately leading to long-term compromise. The sustainable home will be centred on the adoption of new technologies, with properties integrating reuse,…

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating…

Premium pet food is on the precipice of a transformational shift. As pet owners turn to more fresh and less processed food in their own diets, they are increasingly looking beyond ingredient lists in pet food. Physical format has become a key…

The premiumisation trend in the global pet care industry brings forth new opportunities for industry players. Inflationary pressures create a challenging environment in the near term, but long-term prospects are expected to support premiumisation…

The ongoing premiumisation and pet humanisation trends as well as a continued expansion of pet populations, which were helping to drive growth in the Western European pet care market over most of 2018-2023, are expected to ensure further sales…

Pet care continues to record positive value growth in Middle East and Africa, in spite of the difficult economic environment pushing volume sales into decline. Ongoing premiumisation and pet humanisation are driving value growth, despite some…

Pet care growth rates spiked during the pandemic in Latin America, helped by consumers adopting pets for company during lockdowns as well as the ongoing premiumisation and pet humanisation trends. In spite of high inflation rates in the region,…