World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies

Mar 2024

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…

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Strategy Briefing

New Concepts in Retail

Mar 2024

Retailers’ constant experimentation with new concepts and formats helps to lay the groundwork for the industry’s future. For this reason, Euromonitor International profiles the most innovative new concepts in retail each year. This edition explores…

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Strategy Briefing

World Market for Retail

Mar 2024

During 2023, global retail sales posted a slight recovery, despite inflationary pressures. Broader trends favoured shifts to value-focused retail channels such as discounters, while e-commerce also continued to grow – albeit more slowly than prior to…

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Strategy Briefing

Global Inflation Tracker: Q1 2024

Mar 2024

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…

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Strategy Briefing

Retailer Corporate Strategies in Private Label

Feb 2024

Although inflation eased slightly in 2023 in many markets, global inflation rates remained high by recent historical standards. As a result, price-conscious consumers powered private label sales to record highs in 2023, and market conditions in 2024…

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Strategy Briefing

Affordability, Value and the Cost of Living: Spotlight on Sub-Saharan Africa

Jan 2024

This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…

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Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

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Strategy Briefing

Retailer Corporate Strategies in Sustainability

Jan 2024

The sustainability agenda has become a priority for many retailers globally, driven by consumer expectations and governmental legislation. Retailers recognise the imperative for change and are taking actions, particularly in the areas of…

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Strategy Briefing

The Transformation of Customer Loyalty: A Pan-Industry View

Jan 2024

In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…

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Strategy Briefing

New Economic Reality: Navigating High Interest Rates

Dec 2023

Following a decade of low borrowing costs, businesses and consumers now face increasing financial pressure due to a surge in interest rates in 2023. High interest rates have far-reaching consequences on economies, businesses and households, impacting…

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Megatrends

Megatrends: Understanding Sustainable Consumers 2023

Dec 2023

Amid rising inflation, consumers are favoring affordable, sustainable solutions and adopting greener lifestyles. For businesses, it's crucial to segment consumers based on their eco-friendly traits and preferences. This report provides insights into…

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Strategy Briefing

Africa’s Fashion: A Tale of Diversity

Dec 2023

This briefing explores the forces driving apparel demand and supply in Sub-Saharan Africa, which has historically been a protected market, with tariffs, quotas and bans. It discusses how market routes, supply chains and competition have evolved. A…

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Strategy Briefing

Global Inflation Tracker: Q4 2023

Nov 2023

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

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Strategy Briefing

Affordability, Value and the Cost of Living: Where Do Opportunities Lie?

Nov 2023

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

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Strategy Briefing

Consumer Market Flashpoints: Rising Inequality

Oct 2023

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

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Strategy Briefing

Voice of the Industry: Retail

Oct 2023

This report summarises findings from the Voice of the Industry: Retail survey conducted in July 2023. It offers insights from global retail professionals on their short- and long-term investment priorities, the trends shaping the industry and how…

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Strategy Briefing

Global Income and Expenditure Trends

Oct 2023

Businesses globally face challenges in consumer markets in the short to medium term, owing to the rising cost of living and increasingly financially cautious consumers. Amidst uncertainty arise opportunities. Income and expenditure insights are…

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Strategy Briefing

The State of Grocery Retail in 2023

Oct 2023

As the pandemic-driven surge in grocery sales subsides, grocery retailers must contend with an increasingly complex macroeconomic environment and heightened consumer expectations. This report delves into the evolution of the global grocery retail…

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Strategy Briefing

Navigating Inflation: How to Win in Private Label – Lessons from France, Germany and the UK

Sep 2023

Private label – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in…

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Strategy Briefing

Affordable Sustainability: Making it Simple and Accessible

Aug 2023

This report urges businesses to embrace affordable and accessible sustainability. It presents a comprehensive set of effective actions that can be implemented seamlessly to unlock the untapped potential of democratising sustainability during times of…

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Strategy Briefing

Understanding the Path to Purchase: Global Consumer Types in 2023

Aug 2023

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

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Strategy Briefing

Consumer Market Flashpoints: Between Uncertainty and Opportunity

Aug 2023

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

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Strategy Briefing

Global Inflation Tracker: Q3 2023

Aug 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…

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Global Company Profile

Inter IKEA Systems BV in Retail

Aug 2023

With a presence spanning continents, Ikea distinguishes itself as the sole player in the homewares and home furnishings stores channel with a truly global reach. Ikea is now embracing compact store formats and the conversion of existing outlets into…

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Global Company Profile

Seven & I Holdings Ltd in Retail

Jul 2023

Seven & I Holdings Ltd is a leading global retail company headquartered in Tokyo, Japan. Its diverse retail portfolio spans convenience retail, supermarkets, department stores and retail e-commerce. Its flagship brand, 7-Eleven, is the world’s…

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Strategy Briefing

The Online Grocery Landscape of the US

Jul 2023

Online sales, though slowing, remain the leading source of future growth for groceries in the US. Persuading consumers to spend extra money in order to save time is a hard sell in a time of high inflation but the convenience of online ordering…

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Strategy Briefing

Competitor Strategies in Retail

Jul 2023

Although the global retail landscape remains solidly tilted towards the largest players, evolving shopping behaviours continue to compel retailers to rethink their business models. This briefing spotlights the strategies that retailers are adopting…

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Strategy Briefing

Affordable Sustainability

Jul 2023

Affordable sustainability is now paramount, given the cost of living crisis. Consumers want low prices but this does not necessarily mean giving up sustainable choices. Making sustainability affordable is a global need, where companies can play a key…

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Strategy Briefing

Affordability, Value, and the Cost of Living: Balancing Budget and Lifestyle

Jul 2023

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

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Strategy Briefing

Blurring Wellness Concepts

Jul 2023

The long-standing movement towards marketing and formulating around “wellness” continues to deepen, as companies across consumer goods experiment with using this concept to attract consumers. This briefing identifies the factors behind the blurred…

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Strategy Briefing

Identifying Key Retail Partners for Brands to Expand E-Commerce Sales

Jul 2023

As the world moves beyond COVID-19, fast-moving consumer goods (FMCG) brands must navigate a reality in which e-commerce growth has slowed dramatically from the lofty heights of the pandemic. Using insights obtained from Euromonitor International’s…

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Strategy Briefing

Unpacking the E-Commerce Strategies of Kenvue, Nestlé and Unilever

Jul 2023

While e-commerce growth rates are normalising, the online channel remains a key one for brands, as retail becomes omnichannel. Riding this wave entails more than distribution. Brands must have a comprehensive digital shelf strategy, encompassing…

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Strategy Briefing

Retail Shifts in Latin American Fashion

Jun 2023

Fashion sales in Latin America have surpassed pre-pandemic levels by 2022, driven mainly by price increases due to high inflation. E-commerce grew strongly to become the second largest channel, but consumers in the region are still more inclined to…

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Strategy Briefing

Affordability, Value and the Cost of Living: Cities as Hubs of Consumer Spending

Jun 2023

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

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Strategy Briefing

Back from the Boom: E-Commerce Opportunities Amid Uncertainty

Jun 2023

As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…

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Strategy Briefing

Global Inflation Tracker: Q2 2023

May 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and faster consumption growth in China are among the key risks that could increase inflation.…

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Strategy Briefing

Retailer Corporate Strategies in Marketplaces

May 2023

As the world emerges from the COVID-19 pandemic, online marketplaces are well-placed to continue their run of success in the dynamic e-commerce channel. This briefing analyses two major trends (Logistics and Unique Selling Proposition (USP)) that are…

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Strategy Briefing

Affordability, Value, and the Cost of Living

May 2023

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

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Strategy Briefing

E-commerce in Latin America

May 2023

E-commerce continued to see positive growth in Latin America in 2022, in spite of the recent massive sales spike already seen in 2020 due to COVID-19 restrictions. Further growth is also expected in the coming years, given the now expanded customer…

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Global Company Profile

Carrefour SA in Retail

May 2023

In a context of high inflation and consumers worried about their overall spending in all categories, Carrefour continues to grow strongly in grocery retail and e-commerce. The company continues to invest in new brands and expand its regional reach by…

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Strategy Briefing

E-commerce in Asia Pacific

Apr 2023

Asia Pacific houses the biggest country market for e-commerce (China) and the nation with the second highest e-commerce per capita consumption in value terms (South Korea). As a region, it therefore houses highly developed e-commerce countries, but…

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Strategy Briefing

Grocery Retailers in Middle East and Africa

Apr 2023

Sales at grocery retailers slipped into decline in Middle East and Africa in 2022, having received a boost when the pandemic hit the region in 2020. Consumers in many countries were becoming more budget-conscious at the end of the historic period,…

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Strategy Briefing

Grocery Retailers in Asia Pacific

Apr 2023

Sales at grocery retailers were back in decline in Asia Pacific in 2022, with the impact of spiking case numbers in China, as it continued to pursue its zero-COVID policy, dragging down the overall regional performance. This followed a strong…

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Global Company Profile

Walmart Inc in Retail

Mar 2023

Walmart remains the number one store-based retailer globally, but is also an increasingly formidable presence in the e-commerce channel. Not only is Walmart the third-largest e-commerce retailer, by sales, in its home market of the US, but it also…

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Global Company Profile

Walgreens Boots Alliance Inc in Retail

Mar 2023

Walgreens is the leading global player in both sales and outlet numbers in pharmacies, a channel that it dominates along with CVS in their home market of the US. It offers customers who sign up to its loyalty programme (100 million members and…

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Strategy Briefing

Global Inflation Tracker: Q1 2023

Feb 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

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Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

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Strategy Briefing

Transition to E-Commerce: Industries Most Ready to Expand into Digital Trade

Dec 2022

This report examines e-commerce usage and revenue share from e-commerce in different industries and countries. The e-commerce index helps to better understand which industries are leading and identify key success factors. The briefing also analysis…

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Strategy Briefing

Global Inflation Tracker: Q4 2022

Dec 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

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Strategy Briefing

The Changing Face of Customer Loyalty

Nov 2022

The importance of customer loyalty has grown in a time of disruption and rising uncertainty. A central place is taken by consumer-centric strategies, retention efforts and the need to provide added value to loyalty scheme members. One-size-fits all…

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