World

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

The Future of Energy-Boosting Drinks in Western Europe

Jan 2022

Energy-boosting drinks have grown in popularity in Europe, as consumers seek functional drinks that can help improve performance, focus and energy levels at work (at home or in the traditional office/workplace) or at the gym. This was accelerated by…

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Strategy Briefing

Striving for Wellbeing in Drinks and Tobacco: Personal Health Technology and Beverages

Jan 2022

Data from personal health technology – wearables, smart fitness machines and apps - is being used to change and improve consumer nutrition and consumption routines. Health tech will have an outsized impact on the beverage industry, as the…

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Strategy Briefing

Where Consumers Shop for Soft Drinks

Dec 2021

E-commerce proved to be one of the retail channel winners for soft drinks in 2020 and 2021. This resulted from the pandemic and confirmed consumers’ adoption of this shopping method, due to its convenience and the rise of home delivery. The on-trade…

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Strategy Briefing

Subscription Boxes in Western Europe: The Way to Success

Dec 2021

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

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Strategy Briefing

Soft Drinks: Quarterly Statement Q3 2021

Sep 2021

The Q3 update to global soft drinks forecasts is largely consistent with published baseline (October) 2020 projections, with a small upgrade to our Q2 outlook relative to May 2021. While the rise of COVID-19 variants provides cause for uncertainty,…

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Strategy Briefing

Striving for Wellbeing in Drinks & Tobacco

Jul 2021

Striving for Wellbeing in Drinks & Tobacco has been identified as one of the most important themes in the world of beverages. Alcohol, caffeine, sugar and cannabis are a significant part of how global consumers manage their wellbeing. In the decade…

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Strategy Briefing

Regulatory Innovation in Drinks and Tobacco

Jul 2021

Emanating from the innovation of tobacco regulators, legislation in the drinks and tobacco industries promises to spread, increasingly shaping the nature and characteristics of the products we can consume and when, how and where they can be marketed…

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Strategy Briefing

Recreating Social Occasions

Jul 2021

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

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Strategy Briefing

RTD Coffee in Asia Pacific

Jul 2021

Asia Pacific is the key region for RTD coffee globally, accounting for nearly 80% of global sales. Much of this is due to Japan, with sales of USD11 billion. However, home seclusion due to COVID-19 hit the Japanese market hard, which accelerated the…

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Strategy Briefing

From Farm to Fork: Food Tech, Origins and Security

Jun 2021

This report explores how trends in food origins and food security are converging with unprecedented investment in food tech, e-commerce and delivery. The intersection of these trends is creating a new era of transparency across the “farm to fork”…

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Strategy Briefing

Bottled Water in Eastern Europe

Jun 2021

In Eastern Europe, the COVID-19 pandemic did not cause any surge in sales of bottled water through off-trade channels in 2020. However, the impact on off-trade channels varied by country as preferences and consumption habits of local consumers played…

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Strategy Briefing

Diversity in Strategies For Leading Soft Drinks Companies, Southeast Asia

Jun 2021

This report examines the competitive strategies of the major brand owners within global soft drinks as they navigate the recovery from on-trade collapse in 2020. Competitive activity over the past year is profiled, with a focus on the strategic…

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Strategy Briefing

Competitor Strategies in Soft Drinks

Jun 2021

This report examines the competitive strategies of the major brand owners within global soft drinks as they navigate the recovery from on-trade collapse in 2020. Competitive activity over the past year is profiled, with a focus on the strategic…

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Global Company Profile

PepsiCo Inc in Soft Drinks

Jun 2021

PepsiCo remains among the key soft drinks manufacturers in the world. The expansion of its portfolio and recent acquisitions have contributed to the company’s success. While functional drinks are a pillar of PepsiCo’s strategy to enhance healthier…

USD 570
Strategy Briefing

Transformation of RTD Tea Positioning in Key European Markets

Jun 2021

RTD tea has changed its positioning in Europe over recent years, moving from something highly commoditised and refreshment-driven to something that aligns with current consumer trends and a more premium positioning. This briefing explores the…

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Strategy Briefing

Soft Drinks: Quarterly Statement Q2 2021

Jun 2021

Overall prospects for the global soft drinks industry continue to trend up slightly in Q2. Away-from-home traffic and on-trade consumption remain the most important variables as we enter the vital high-volume summer months of northern hemisphere…

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Strategy Briefing

The Era of Food on Demand

Jun 2021

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

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Strategy Briefing

Juice in Eastern Europe

May 2021

Juice sales in Eastern Europe dipped slightly into negative territory in 2020, impacted by increasing price sensitivity among consumers due to the economic impact of Coronavirus (COVID-19) in the region. The previously booming growth of not from…

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Strategy Briefing

Towards a More Sustainable Coffee and Tea Industry

Apr 2021

Both coffee and tea face major sustainability challenges in the years ahead. Producers will need to reduce the environmental impact of their products throughout their lifespans, as well as prepare mitigation measures, as climate change threatens the…

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Strategy Briefing

Bottled Water in Western Europe

Apr 2021

The pandemic in 2020 positively impacted off-trade volume sales of bottled water in Western Europe. Stockpiling during the lockdown periods, and a consumer preference for larger packages and healthier soft drinks helped the category to grow, although…

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