World

The disposable wet wipes space is undergoing a clean evolution, as approaches to cleaning evolve against the backdrop of inflation, urbanisation and pandemic-led wellness reinforcement. This report examines the growth dynamics and competitive…

MEA posted a moderate CAGR despite being one of the smaller markets globally. Despite low consumer awareness and social taboos surrounding incontinence, the region is showing promise. Ageing populations boost demand for adult incontinence products.…

The global AFH market saw a weak performance during 2020 and 2021. The coronavirus (COVID-19) pandemic forced consumers to stay in their homes and reduce the use of public places. However, a global recovery in AFH demand is looming, although its pace…

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…

The long-standing movement towards marketing and formulating around “wellness” continues to deepen, as companies across consumer goods experiment with using this concept to attract consumers. This briefing identifies the factors behind the blurred…

Tissue and hygiene players face a challenging environment of tighter consumer spending. Volume declines and softness are recurring themes that are forcing market players to reassess their priorities. Those banking on premiumisation, the blurring…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer system rather than at…

Interest in personalised approaches to health and beauty has surged since COVID-19, as improvements in technology have been met by a more accepting public focused on health outcomes and demanding products that fit their unique goals. Personalisation…

Regulators are increasingly focused on taking action to address the environmental impact of consumer and corporate behaviour, and sustainability legislation will become an ever more prominent feature of the operating landscape for business, across…

The global performance of adult incontinence is increasingly shaped by lifestyle trends and socioeconomic shifts beyond ageing, with an expanding consumer base hungry for a more diverse range of products and services to cater to individual needs.…

As women’s value perception evolves alongside growing health and equality awareness, the expectation for menstrual care brands and products is shifting towards a more lifestyle-centric, holistic wellness positioning, leading to growing innovations…

The menopausal consumer acts as an untapped market for many health and beauty businesses as these consumers are increasingly looking to treat their symptoms holistically. Both internal and external treatments begin to thrive with opportunity in…

Retail adult incontinence is one of the best-performing disposable hygiene categories, with growth potential in developed and emerging regions. The self-reported concerns over health and incontinence cross genders and generations, indicating…

The pandemic has served as a double-edged sword for the global nappies/diapers/pants industry. On the one hand, greater price sensitivity has weakened spending power and birth rates, while on the other, increased health and eco awareness has…

The category of baby nappies/diapers/pants sees positive growth globally, with increased usage in developing markets. Developed regions have seen a push for premium to improve value in the absence of organic growth. Performance in 2020 will be shaped…

As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity…

Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…

Sanitary protection is seeing growth globally, with developing markets accounting for the lion’s share of untapped potential and growth momentum. The performance is shaped by socioeconomic, demographic and lifestyle trends, as well as improvements in…