Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
This report analyses the main news related to the tobacco industry for Q4 2023, including regulatory updates, prevalence surveys and company strategies. The slowdown of global inflation is set to continue, driven by the ongoing economic normalisation…
This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…
Cigarettes were in decline in Western Europe in 2022, but sales of next-generation products were increasing – with this expected to continue in the coming years. Disposable vapes recorded dynamic growth in the UK, the region’s biggest e-vapour…
Tobacco in Latin America was recording positive value growth in 2022, driven by the still dominant cigarettes category, but with e-vapour and heated tobacco products recording more dynamic growth. However, the development of these next-generation…
While cigarettes were recording a second year of positive growth in 2022, boosted by further normalisation post-pandemic, enabling a fuller return of mobility, inbound tourists and social lives, there was a mixed picture in the newer alternatives to…
After a year of strong growth in 2021, cigarette sales recorded a slight unit volume decline in Middle East and Africa in 2022. With disposable incomes under pressure in a lot of countries, illicit trade remains a problem in many of them. E-vaping…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Increasingly substance-literate consumers are engaging with greater intensity with outcome-orientated positionings in cannabis and newer nicotine formats – a phenomenon which has clear consequences for the way in which manufacturers in these…
In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…