World

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Cigarettes in Asia Pacific

Jan 2022

Asia Pacific continues to be the largest cigarette market in the world. The region’s cigarette consumption experienced a decline caused by the impact of COVID-19 leaving consumers to reduce their consumption of cigarettes or shift to illegal trade.…

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Strategy Briefing

What’s Happening in Tobacco? Q3 2021

Dec 2021

In the latest in an ongoing series of quarterly briefings looking at developments in the world of tobacco, we assess the latest performance of the major multinationals, NPD/NGP updates, the reviewed economic growth projections for the world’s key…

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Strategy Briefing

Alcoholic Drinks: Quarterly Statement Q4 2021

Nov 2021

This briefing looks into Euromonitor International’s Q4 2021 alcoholic drinks forecast, which has been updated in accordance with new macroeconomic data and the latest available information. While there have been no major updates to forecast…

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Strategy Briefing

World Market for Tobacco

Aug 2021

Having experienced varied but ultimately relatively moderate impact from COVID-19 disruption, as the tobacco industry begins to tentatively emerge from the pandemic, the question is to what extent pre-existing patterns of advancing secular decline in…

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Strategy Briefing

What’s Happening in Tobacco? Q2 2021

Aug 2021

In the latest in an ongoing series of quarterly briefings looking at developments in the world of tobacco, we assess the latest performance of the major multinationals, NPD/NGP updates, the reviewed economic growth projections for the world’s key…

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Strategy Briefing

Cigarettes in Eastern Europe

Jul 2021

Smoking prevalence continues to decline in Eastern Europe, with retail volume sales of cigarettes also falling. Some consumers continue to try and cut down on their smoking or quit altogether for health reasons, brought into even greater focus by…

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Strategy Briefing

Striving for Wellbeing in Drinks & Tobacco

Jul 2021

Striving for Wellbeing in Drinks & Tobacco has been identified as one of the most important themes in the world of beverages. Alcohol, caffeine, sugar and cannabis are a significant part of how global consumers manage their wellbeing. In the decade…

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Strategy Briefing

Regulatory Innovation in Drinks and Tobacco

Jul 2021

Emanating from the innovation of tobacco regulators, legislation in the drinks and tobacco industries promises to spread, increasingly shaping the nature and characteristics of the products we can consume and when, how and where they can be marketed…

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Strategy Briefing

Recreating Social Occasions

Jul 2021

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

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Strategy Briefing

Nicotine Survey 2021: Key Insights and System Overview

Jun 2021

For the first time in the modern history of the tobacco industry, the last decade has seen the emergence of a viable alternative to the cigarette, altering consumer preferences and use patterns. The Nicotine Survey offers insight into the pace and…

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Strategy Briefing

What’s Happening in Tobacco? Q1 2021

Apr 2021

In the latest in an ongoing series of quarterly briefings looking at major (and some minor) developments in the world of tobacco, we assess the latest performance of the major multinationals, important cannabis and NPD/NGP updates, the reviewed…

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Megatrends

From Sustainability to Purpose: Refocus on the Planet

Mar 2021

With the UN Climate Change conference (COP26) to be held in Glasgow, 2021 is set to be an important year to tackle environmental risks. While the strong focus on social issues during 2020 will prevail in 2021, the environmental side will emerge…

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Strategy Briefing

World Market For Cannabis

Mar 2021

From a global perspective, the legal cannabis industry is a young one, undergoing the initial phases of its development. The wider legalisation and availability of cannabinoid products promises to revolutionise worldwide consumption routines and…

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Strategy Briefing

From Sustainability to Purpose: A Reshaping of Priorities in Drinks and Tobacco

Feb 2021

The pandemic is influencing sustainability in drinks and tobacco. This is evolving to include consumers’ welfare concerns, with brand action on social issues and community needs. The pre-pandemic environmental focus and pledges are retained, even…

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Strategy Briefing

The Rise of Illicit Trade in E-vapour: Drivers and Solutions

Feb 2021

Illicit trade in E-Vapour is becoming increasingly common. A variety of causes, including product bans, tax differentials and willingness of illicit actors to sell counterfeit, compatible and contraband products are leading to this growth. This…

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Strategy Briefing

The “New Normal” for Consumer Goods in Sub-Saharan Africa

Jan 2021

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

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Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

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Strategy Briefing

Tobacco Legislation

Dec 2020

Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…

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Strategy Briefing

Nicotine Pouches, a Viable Alternative to Smoking?

Nov 2020

Virtually unknown just three years ago, nicotine pouches have quickly become one of the most promising alternatives to smoking tobacco. Also known in the industry as “modern oral products”, they contain nicotine and other flavouring agents, but are…

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Strategy Briefing

Cigarettes in Latin America

Aug 2020

Cigarettes are set to decrease over the forecast period due to increasing regulatory and socioeconomic pressures. Consumers are increasingly trading down or preferring the illicit market. International brands are well placed to capture growth via…

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