World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Alcoholic Drinks: Quarterly Statement Q4 2021

Nov 2021

This briefing looks into Euromonitor International’s Q4 2021 alcoholic drinks forecast, which has been updated in accordance with new macroeconomic data and the latest available information. While there have been no major updates to forecast…

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Strategy Briefing

Back from the Boom: E-Commerce Opportunities Amid Uncertainty

Jun 2023

As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…

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Strategy Briefing

Beauty and Personal Care Packaging: Key Trends and Innovations

Jul 2022

Beauty and personal care packaging remained resilient globally, with Asia as the growth engine and toiletries dominating volume sales globally. As lifestyles continue to evolve, packaging innovation will be challenged to respond to consumers’ new…

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Global Company Profile

British American Tobacco in Tobacco

Feb 2023

British American Tobacco is a highly successful global tobacco company, holding leading positions in cigarette, vapour, HTP and oral nicotine categories. The tobacco industry is under scrutiny from public health and sustainability officials and in…

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Strategy Briefing

Cigarettes and Alternative Nicotine Products in Asia Pacific

Feb 2024

While cigarettes were recording a second year of positive growth in 2022, boosted by further normalisation post-pandemic, enabling a fuller return of mobility, inbound tourists and social lives, there was a mixed picture in the newer alternatives to…

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Strategy Briefing

Cigarettes and Alternative Nicotine Products in Latin America

Feb 2024

Tobacco in Latin America was recording positive value growth in 2022, driven by the still dominant cigarettes category, but with e-vapour and heated tobacco products recording more dynamic growth. However, the development of these next-generation…

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Strategy Briefing

Cigarettes and Alternative Nicotine Products in Middle East and Africa

Feb 2024

After a year of strong growth in 2021, cigarette sales recorded a slight unit volume decline in Middle East and Africa in 2022. With disposable incomes under pressure in a lot of countries, illicit trade remains a problem in many of them. E-vaping…

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Strategy Briefing

Cigarettes and Alternative Nicotine Products in Western Europe

Feb 2024

Cigarettes were in decline in Western Europe in 2022, but sales of next-generation products were increasing – with this expected to continue in the coming years. Disposable vapes recorded dynamic growth in the UK, the region’s biggest e-vapour…

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Strategy Briefing

Cigarettes in Asia Pacific

Jan 2022

Asia Pacific continues to be the largest cigarette market in the world. The region’s cigarette consumption experienced a decline caused by the impact of COVID-19 leaving consumers to reduce their consumption of cigarettes or shift to illegal trade.…

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Strategy Briefing

Cigarettes in Eastern Europe

Jul 2021

Smoking prevalence continues to decline in Eastern Europe, with retail volume sales of cigarettes also falling. Some consumers continue to try and cut down on their smoking or quit altogether for health reasons, brought into even greater focus by…

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Strategy Briefing

Cigarettes in Latin America

Aug 2020

Cigarettes are set to decrease over the forecast period due to increasing regulatory and socioeconomic pressures. Consumers are increasingly trading down or preferring the illicit market. International brands are well placed to capture growth via…

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Strategy Briefing

Cigarettes in Western Europe

Sep 2022

The pandemic caused notable behavioural change in most consumers, with government regulations contributing to disparate affects on the channel distribution, brand success and overall growth of cigarette markets across Western Europe. Rising taxation,…

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Strategy Briefing

Cities Household Necessities Spending Index

Jun 2022

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

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Strategy Briefing

Consumer Market Flashpoints: Between Uncertainty and Opportunity

Aug 2023

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

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Strategy Briefing

Consumer Need States and Mindful Mindsets Across Fmcg

Oct 2022

As we move into a more atomised world of diverging lifestyle patterns, fragmenting use occasions and blurring categories, consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance and…

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Strategy Briefing

Disposable Vapes: Threat and Opportunity

Oct 2023

Closed system single use products showed exponential growth over 2020-2022 and are currently available in most markets worldwide. The emergence of these products raised concerns from regulators over the alleged appeal among youngsters and the…

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Strategy Briefing

Environmental Sustainability Regulation: A Cross-Industry View

Apr 2022

Regulators are increasingly focused on taking action to address the environmental impact of consumer and corporate behaviour, and sustainability legislation will become an ever more prominent feature of the operating landscape for business, across…

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Strategy Briefing

From Sustainability to Purpose: A Reshaping of Priorities in Drinks and Tobacco

Feb 2021

The pandemic is influencing sustainability in drinks and tobacco. This is evolving to include consumers’ welfare concerns, with brand action on social issues and community needs. The pre-pandemic environmental focus and pledges are retained, even…

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Strategy Briefing

Global Economy, Finance and Trade Trends

May 2022

Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…

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Strategy Briefing

Global Inflation Tracker: Q1 2024

Mar 2024

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…

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