World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Affordability, Value, and the Cost of Living

May 2023

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

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Strategy Briefing

Affordability, Value, and the Cost of Living: Balancing Budget and Lifestyle

Jul 2023

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

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Global Company Profile

Airbnb Inc in Travel

Dec 2023

Since 2019, Airbnb has accounted for over 80% of net global growth in short-term rentals, and continued to grow in 2023. In order to maintain momentum, it is necessary to add more hosts, and Airbnb succeeded in adding over one million in 2023. In the…

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Strategy Briefing

Asia Pacific Consumer Trends: How Self-love and Individuality are Taking Centre-stage

May 2023

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

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Strategy Briefing

Bleisure and the Future of Work and Travel

Nov 2022

The ability to add leisure to a work trip - bleisure - has traditionally been an important growth opportunity in hospitality. The pandemic, however, has transformed bleisure dramatically. While business trips in the classic sense are still below…

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Strategy Briefing

Booking in Asia Pacific

Dec 2022

The recovery from the pandemic is already well under way in Asia Pacific, but it could take some time for booking sales to fully rebound, given the collapse seen in the travel industry in 2020. While most countries were recording very dynamic growth…

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Strategy Briefing

Booking in Latin America

Dec 2022

While Latin America has been recording strong growth in the last two years, booking sales are still below pre-pandemic levels, given the size of the losses seen in 2020. Dynamic performances are being registered across the region, in spite of the…

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Strategy Briefing

Building Brand Loyalty in Latin America

May 2023

Customer loyalty in Latin America is evolving amid the evolving consumer preferences and needs. Players must embrace regional macroeconomic, social and consumer specifics to be able to withstand the increasing competition. Embracing technological…

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Strategy Briefing

Car Rental: Top Six Industry Trends

Mar 2023

This report examines the global car rental industry, providing analysis on market sizes, brand and company shares, growth trends over the review period and prospects over the forecast period. The report also considers the major trends shaping the…

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Strategy Briefing

Cities Household Necessities Spending Index

Jun 2022

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

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Strategy Briefing

Climate Action in Travel and Tourism: Less Talk, More Action

Nov 2021

Travel and tourism creates as much as 8% of the world’s carbon emissions, with calls for “a little less conversation, a little more action” when it comes to the sector’s engagement with the climate, despite progress made since the pandemic. There…

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Strategy Briefing

Competitor Strategies in Travel

Feb 2023

The travel industry is enjoying a robust recovery from the pandemic, but major issues, such as inflation, have begun to threaten that recovery. To address these issues, travel companies have remodelled loyalty programmes and are promoting…

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Strategy Briefing

Consumer Market Flashpoints: Between Uncertainty and Opportunity

Aug 2023

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

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Strategy Briefing

Customer Loyalty Ecosystems

Dec 2023

Customer loyalty ecosystems are quickly becoming a popular format for loyalty programmes. Ecosystems either connect the loyalty programmes of brands within one company or the loyalty programmes of separate companies. Ecosystems offer multiple…

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Strategy Briefing

Digital Consumer Survey 2020: Key Insights

Jun 2020

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes,…

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Strategy Briefing

Digital Travel Innovation Across the Traveller Journey

Dec 2020

Consumer engagement, retention, loyalty and trust begins pre-trip, builds in-trip and ends post-trip, to start again in a constant cycle. Without adopting digital innovation and a digital-first mindset, travel brands will be destined to fail in their…

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Strategy Briefing

Disruptive Trends of Digital Banks in Asia Pacific and Australasia: How to Win the Profit Battle

Mar 2023

Benefiting from growing smartphone penetration, supportive regulations and so on, a growing number of digital banks have been launched, challenging the incumbents. However, among all digital banks, less than a quarter are known to be profitable. Key…

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Strategy Briefing

Elevating Engagement: The Loyalty Landscape in Asia Pacific

Aug 2023

Asia Pacific is a region characterised by diverse economies, cultures and demographics. In such an environment, loyalty programmes need to be crafted to meet local consumers’ preferences. Asia Pacific is facing a turning point where it can no longer…

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Strategy Briefing

Elevating the New Luxury Travel Experience

Jan 2024

The luxury travel landscape has been transformed, driven by digital and sustainable innovation, changing consumer values and wealth expansion. It is vital to understand the new face of luxury travellers that is ever-more diverse, demanding and…

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Strategy Briefing

Embedded Finance Ecosystem: Mapping the Path to Services Industries’ Transformation

Feb 2024

Embedded finance is the critical factor to improve customer journey and drive transformation for services industries.. With travel recovery and sluggish volume sales of automotives, embedded finance is considered to have the most potential to build…

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