World

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Cannabis in Western Europe

Jan 2022

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Strategy Briefing

What’s Happening in Cannabis: Q3

Nov 2021

This latest in our series of quarterly briefings discusses the main news affecting the global cannabis industry during July-October 2021. It covers the key regulation announcements, the corporate activity among companies involved in the production or…

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Strategy Briefing

What's Happening in Cannabis? Q2 2021

Aug 2021

The cannabis industry is rapidly seeing new developments across the spaces of regulation, mergers & acquisitions and product launches. This report covers these changes which have occurred during the second quarter of 2021. In addition, the concluding…

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Strategy Briefing

Striving for Wellbeing in Drinks & Tobacco

Jul 2021

Striving for Wellbeing in Drinks & Tobacco has been identified as one of the most important themes in the world of beverages. Alcohol, caffeine, sugar and cannabis are a significant part of how global consumers manage their wellbeing. In the decade…

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Strategy Briefing

Regulatory Innovation in Drinks and Tobacco

Jul 2021

Emanating from the innovation of tobacco regulators, legislation in the drinks and tobacco industries promises to spread, increasingly shaping the nature and characteristics of the products we can consume and when, how and where they can be marketed…

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Strategy Briefing

Cannabis in Latin America

Jul 2021

Latin America is forecast to have the second largest percentage growth by region over the next five years. And although the current market is undeveloped and considered niche, the region will also see the second largest absolute growth in value (USD…

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Strategy Briefing

Recreating Social Occasions

Jul 2021

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

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Strategy Briefing

Nicotine Survey 2021: Key Insights and System Overview

Jun 2021

For the first time in the modern history of the tobacco industry, the last decade has seen the emergence of a viable alternative to the cigarette, altering consumer preferences and use patterns. The Nicotine Survey offers insight into the pace and…

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Strategy Briefing

What’s Happening in Cannabis: Q1

May 2021

The cannabis industry is rapidly seeing new developments across the spaces of regulation, mergers & acquisitions and product launches. This report covers these changes which have occurred during the first three months of 2021. In addition, the…

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Strategy Briefing

Cannabis Adult Use: Branding and Demographic Focus for the Green Revolution

Apr 2021

Beyond the haze of hype and dramatic share price fluctuations, the cannabis industry is shifting into the realms of fast-moving consumer goods through the adoption of innovative formats, design sophistication and evolving language and semiotics. As…

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Strategy Briefing

Preventative Health in Western Europe In Consumer Health, Packaged Food and Beverages

Mar 2021

In Western Europe, the preventative health trend was accelerated by consumers’ rising health concerns due to the 2020 global pandemic. This resulted in several product launches positioned under the immune boost and/or wellbeing umbrellas. This report…

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Strategy Briefing

World Market For Cannabis

Mar 2021

From a global perspective, the legal cannabis industry is a young one, undergoing the initial phases of its development. The wider legalisation and availability of cannabinoid products promises to revolutionise worldwide consumption routines and…

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Strategy Briefing

Tobacco Legislation

Dec 2020

Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…

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Strategy Briefing

Cannabis in Beauty and Personal Care: Prospects, Opportunities and Challenges

Nov 2019

Beauty and personal care is a lucrative market for cannabis-derived products, with North America at the centre of booming demand. Its central narrative of functional wellness makes it a long-lasting trend. However, significant challenges of…

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Strategy Briefing

Cannabis in Confectionery: Craving Disruption?

Sep 2019

Cannabis is disrupting most major FMCG industries from alcohol to beauty, and pet care to pharma. But what about the confectionery industry? Facing stalling growth and a sugar rush of health trends curtailing sales, diversification and value-added…

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Strategy Briefing

Legal Cannabis and the Tobacco Industry: Compelling Catalyst of Conversion

Jun 2019

Cannabis legalisation (especially in the context of wider use of alternative delivery platforms such as vapour) furnishes the industry a tobacco bridge from being primarily tobacco providers to providers of a range of pleasure substances - including…

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Strategy Briefing

Alcoholic Drinks and Cannabis: One More Headache or a Hangover Remedy?

Apr 2019

The tectonic shifts created by the budding cannabis industry could radically reshape the geography of recreation and health, provide alternative pathways to relaxation and disrupt intoxication rituals. This briefing examines what product offerings,…

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Strategy Briefing

The Cannabis Index: Where and How Legalisation Will Move Next

Mar 2019

The Euromonitor Cannabis Legalisation Proximity and Attractiveness Index is the first publicly available overview of the current and future dynamism of cannabis regulation and market forces in 100 of the world’s biggest global consumer markets.…

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Strategy Briefing

Cannabis Market Disruptor Handbook Part II: Which Consumer Industries Will It Disrupt?

Feb 2019

Cannabis is poised to disrupt virtually every consumer industry, from food and beverages to consumer health and beauty, as well as services such as tourism, retailing and packaging – within ten years, every consumer will use some form of cannabis as…

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Strategy Briefing

Cannabis Market Disruptor Handbook Part I: An Introduction

Feb 2019

Cannabis is poised to disrupt virtually every consumer industry, from foods, alcoholic drinks, hot drinks and soft drinks to beauty, consumer health, tobacco, tourism, retailing, and home and garden. Within the next decade, some form of cannabis will…

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