World

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

In the last decades, the legislative landscape on cannabis has been constantly evolving in Europe. Countries have been going through legal developments with different speeds and directions, and ditto on a regional level. The legal inconsistencies and…

Increasingly substance-literate consumers are engaging with greater intensity with outcome-orientated positionings in cannabis and newer nicotine formats – a phenomenon which has clear consequences for the way in which manufacturers in these…

The cannabis industry has been evolving in distinct paces around the world, with different dynamics across the CBD, medical and adult-use segments. In such context, it is vital to understand the current and potential consumers in more depth. This…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

Cannabis is a global emerging market. This report presents a classification for emerging cannabis markets that allows us to understand the market context and opportunities. The classification is based on several factors and is not exclusionary. We…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…

The impact of regulation across both the tobacco and the cannabis industries is immense, with the former experiencing ever tightening frameworks, often even on newer, less harmful forms of consumption, and the latter going through a period of rapid,…

Despite a stutter in 2022 (13% growth vs 30% in 2021), caused by the prior year’s strong performance, price compression, consumer churn and a more uncertain macro environment, the legal cannabis market is expanding rapidly, as wider legalisation and…

Beverages have been at the nexus of social interactions and an essential lubricant facilitating cultural evolution for millennia. Brewing in Mesopotamia, wine symposia in Ancient Greece and a coffee takeaway in any contemporary metropolitan city have…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This briefing covers the main developments impacting the cannabis industry in the last quarter of 2022, including regulatory updates in all regions, macroeconomic, industry and market updates, as well as new product developments in the cannabis…

Consumers concerned about their physical and mental wellbeing are seeking preventative health solutions in food. This is driving sales of health and wellness packaged food, which reached USD497 billion in 2021. Free from has seen the strongest…

This report covers the main developments impacting the cannabis industry this quarter, including regulatory updates for all major markets and industry and market updates from new players through to new product development in the cannabis space. We…

As we move into a more atomised world of diverging lifestyle patterns, fragmenting use occasions and blurring categories, consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance and…

The US is the world’s dominant cannabis market accounting for 86% of global sales. It is constituted by a series of state markets each with differing characters, regulatory framework and stages of development. In the continuing absence of federal…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

In this report, we cover the main developments in the cannabis industry. Including regulatory updates for all major markets. Industry and market updates from new players to new product development in the cannabis space. We also cover top-performing…

Regulators are increasingly focused on taking action to address the environmental impact of consumer and corporate behaviour, and sustainability legislation will become an ever more prominent feature of the operating landscape for business, across…

In our latest Q4 update on the global cannabis industry we discuss the latest news affecting the global cannabis industry. It covers key regulatory updates, corporate strategies among leading companies involved in production and distribution of all…

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

Strong movements across Western European markets towards the legalisation of medical and recreational cannabis are expected to reshape the undeveloped Western European cannabis market, and accelerate the migration from the massive illicit cannabis…

This latest in our series of quarterly briefings discusses the main news affecting the global cannabis industry during July-October 2021. It covers the key regulation announcements, the corporate activity among companies involved in the production or…

The cannabis industry is rapidly seeing new developments across the spaces of regulation, mergers & acquisitions and product launches. This report covers these changes which have occurred during the second quarter of 2021. In addition, the concluding…

Striving for Wellbeing in Drinks & Tobacco has been identified as one of the most important themes in the world of beverages. Alcohol, caffeine, sugar and cannabis are a significant part of how global consumers manage their wellbeing. In the decade…

Emanating from the innovation of tobacco regulators, legislation in the drinks and tobacco industries promises to spread, increasingly shaping the nature and characteristics of the products we can consume and when, how and where they can be marketed…

Latin America is forecast to have the second largest percentage growth by region over the next five years. And although the current market is undeveloped and considered niche, the region will also see the second largest absolute growth in value (USD…

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

For the first time in the modern history of the tobacco industry, the last decade has seen the emergence of a viable alternative to the cigarette, altering consumer preferences and use patterns. The Nicotine Survey offers insight into the pace and…

The cannabis industry is rapidly seeing new developments across the spaces of regulation, mergers & acquisitions and product launches. This report covers these changes which have occurred during the first three months of 2021. In addition, the…

Beyond the haze of hype and dramatic share price fluctuations, the cannabis industry is shifting into the realms of fast-moving consumer goods through the adoption of innovative formats, design sophistication and evolving language and semiotics. As…

In Western Europe, the preventative health trend was accelerated by consumers’ rising health concerns due to the 2020 global pandemic. This resulted in several product launches positioned under the immune boost and/or wellbeing umbrellas. This report…

Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…