World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

A Plant-Based Approach to Sustainability in Asia Pacific

Mar 2023

The increasing awareness about the health and challenges of the planet has been translated into accelerated actions and investments by companies and governments. Companies competing in fmcg have an opportunity to leverage their plant-based portfolio…

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Strategy Briefing

Affordability, Value, and the Cost of Living: Beyond Price Tags in Consumer Goods

Jan 2024

After decades of low inflation, consumers are grappling with rising living costs, prompting shifts in priorities and preferences. This report delves into four major consumer goods industries – apparel, beauty and personal care, drinks, and food – to…

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Strategy Briefing

Anytime, Anywhere? The Evolution of Snackification in 2020 and Beyond

Jul 2020

Coronavirus (COVID-19) deeply disrupted snack occasions. In the short term, drastic reductions in mobility changed snacking from an “anytime, anywhere” to “always at home” occasion. Immediate consumption, impulse and experiential elements were…

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Strategy Briefing

Asia Pacific Consumer Trends: How Self-love and Individuality are Taking Centre-stage

May 2023

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

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Strategy Briefing

Away From Animals: Plant-Based, Cell-Cultured and More

Jun 2023

This umbrella report analyses Euromonitor International’s strategic theme Away From Animals: Plant-Based, Cell-Cultured and More, looking at the hot topics Analogues for Animal-Based Food, New Plant-Based Frontiers, Cell-Cultured Food and Plant-Based…

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Strategy Briefing

Back from the Boom: E-Commerce Opportunities Amid Uncertainty

Jun 2023

As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…

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Strategy Briefing

Beyond Asia: Coronavirus Renews Interest in K-food Globally

Sep 2020

K-food is ready to spread across global markets beyond Asia thanks to the Oscar-awarded movie, Parasite, which featured Korean instant noodles. In addition, during lockdowns, instant noodles benefited from stockpiling. There was also increased…

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Strategy Briefing

Blurring Wellness Concepts

Jul 2023

The long-standing movement towards marketing and formulating around “wellness” continues to deepen, as companies across consumer goods experiment with using this concept to attract consumers. This briefing identifies the factors behind the blurred…

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Strategy Briefing

Children’s Food: A Playground of Opportunity

Oct 2022

Baby food players face challenges ahead given the unfavourable sociodemographic conditions, which will result in reduced volume sales growth opportunities. Therefore, premiumisation strategies will be paramount, driven by greater focus on innovation,…

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Strategy Briefing

Chocolate Confectionery in Eastern Europe

Feb 2021

Overall chocolate confectionery sales were close to stagnation in Eastern Europe in 2020, hit by the loss of impulse/on-the-go sales, fewer gifting occasions and disrupted holiday periods (Easter, Christmas) due to Coronavirus (COVID-19), negatively…

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Strategy Briefing

Chocolate Confectionery in Latin America

Feb 2021

Chocolate confectionery has been struggling in 2020, hit by quarantines and closures as well as the loss of impulse and on-the-go consumption occasions due to Coronavirus (COVID-19). Some of this has been offset by increasing at-home consumption,…

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Strategy Briefing

Chocolate Confectionery in Western Europe

Feb 2021

Chocolate confectionery was hit by the loss of impulse/on-the-go sales, fewer gifting occasions and a disrupted Easter period in 2020 due to Coronavirus (COVID-19), significantly affecting categories such as boxed assortments and seasonal chocolate.…

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Strategy Briefing

Choosing Substitutes: The Rising Tide of Non-animal Proteins

Mar 2021

Plant-based eating and alternative proteins are dynamic, disruptive forces in the food and nutrition market, gaining in popularity as consumer motivations regarding consumption of these foods grow. The global Coronavirus pandemic provided a boost and…

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Strategy Briefing

Claim to Fame: A Cross-industry Perspective on Product Claims During Coronavirus

Aug 2020

Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in…

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Strategy Briefing

Clean Label: From Health to Transparency

Mar 2021

Clean label has become more pertinent in recent years and claim visibility has become more essential with the rise of e-commerce. The definition of clean products is also nudging past the limits of health and nutrition to cover a more holistic…

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Strategy Briefing

Competitor Strategies in Health and Wellness Packaged Food

Mar 2022

Competition in the health and wellness market is more intense than ever, as the COVID-19 pandemic has increased e-commerce use and thus the availability of smaller brands. Meanwhile, economic uncertainty has strengthened demand for private label,…

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Strategy Briefing

Competitor Strategies in Packaged Food

Jun 2020

Under growing scrutiny, packaged food leaders were focused on elevating their offering to fend off competition from private label and new brands with strong nutritional and ethical profiles. Yet the COVID-19 outbreak disrupted this state of play…

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Strategy Briefing

Competitor Strategies in Snacks

Feb 2024

Leading snacks players maintained their positions in 2023. In a context of high inflation and cost-of-living challenges, their main strategies include widening the portfolio with more premium products; innovation in flavours and sizes to provide new…

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Strategy Briefing

Conscious Consumption's Impact on Food and Nutrition

Mar 2021

Consumers are increasingly purchasing with purpose, demanding transparency in food sourcing as they question the environmental impact of eating. As a result, food manufacturers are increasingly aiming to deliver positive social or environmental…

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Strategy Briefing

Consumer Market Flashpoints: Between Uncertainty and Opportunity

Aug 2023

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

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