World

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…

Embedded finance is a critical factor in improving the customer journey and driving transformation. Leading embedded finance partners enable non-financial clients to offer diversified financial products and services, with simplified integration,…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Euromonitor International’s Voice of the Industry: Digital Survey includes input from more than 1,000 industry professionals working across sectors to understand how digital technology is reshaping commerce. The report discusses planned investments…

This briefing explores the forces driving apparel demand and supply in Sub-Saharan Africa, which has historically been a protected market, with tariffs, quotas and bans. It discusses how market routes, supply chains and competition have evolved. A…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

Global cross-border transaction market is projected to exceed USD40 trillion in 2028, largely driven by trading. Fast, low cost and secure became the three key service requirements of embedded cross-border transaction solutions, while local…

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

E-commerce growth in emerging markets is set to outpace growth in developed markets as wider digitisation and access to technology facilitates structural shifts, addressing traditional challenges. Locally-driven innovation and new consumer profiles…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

This report summarises findings from the Voice of the Consumer: Digital Survey, which was fielded in March and April 2023. This annual survey of 20,000 consumers explores how new technologies are changing how and where consumers shop. Key topics of…

As the world moves beyond COVID-19, fast-moving consumer goods (FMCG) brands must navigate a reality in which e-commerce growth has slowed dramatically from the lofty heights of the pandemic. Using insights obtained from Euromonitor International’s…

While e-commerce growth rates are normalising, the online channel remains a key one for brands, as retail becomes omnichannel. Riding this wave entails more than distribution. Brands must have a comprehensive digital shelf strategy, encompassing…

As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and faster consumption growth in China are among the key risks that could increase inflation.…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…

Social media platforms have established relevance beyond communication. Rapid evolution has increased their importance in the new consumer journey. Technological integration is further supporting new business models via social media including the…

This report explores the global on-demand delivery sector, examining how the COVID-19 pandemic fuelled rapid growth in the sector and how the macroeconomic, competitive and regulatory environments of 2022 are posing new challenges for operators in…

Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. These provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing…

Technological advances in 2022 will continue to reshape shopping behaviour for digitally-savvy consumers. This report explores the top five tech-driven trends expected to reshape commerce the most in the year ahead. Some of the trends included in…

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

Euromonitor International’s Commerce 2040 series outlines a vision for how consumers might shop in two decades. This report focuses on how the competing forces that are reshaping retail will impact the future of the store. In particular, the shift…

Euromonitor International’s Commerce 2040 series outlines a vision for how consumers might shop in two decades. This report focues on how retail is evolving and considers the competing forces that will influence how shopping behaviour both online and…

Last mile delivery platforms have disrupted shopping patterns and channels, particularly for grocery categories. Despite their growth, questions about their ability to achieve profitability remain. This briefing includes an overview of trends in last…

The digital revolution has been rewiring retail for years. The Coronavirus (COVID-19) pandemic accelerated this transition as e-commerce became the default setting for many housebound consumers. The crisis-inspired surge in e-commerce is leading to a…

As the pandemic accelerated digital streaming service consumption, the launch and expansion of new platforms continued, leading to intensified competition in which novelty has become a key differentiator. This briefing includes profiles of the…

Stores continue to invest in systems that make buying easier, more convenient, frictionless, while e-commerce players are expanding their shopping capabilities, helping consumers to find better, more targeted products. In the process, these two…

The digital revolution has been rewiring retail for years. The COVID-19 pandemic accelerated this transition as e-commerce became the default setting for many homebound consumers. The crisis-inspired surge in e-commerce is leading to a permanent…

The digital revolution has been rewiring retail for years. The COVID-19 pandemic accelerated this transition as e-commerce became the default setting for many homebound consumers. The crisis-inspired surge in e-commerce is leading to a permanent…

The digital revolution has been rewiring retail for years. The COVID-19 pandemic accelerated this transition as e-commerce became the default setting for many homebound consumers. The crisis-inspired surge in e-commerce is leading to a permanent…

The digital revolution has been rewiring retail for years. The COVID-19 pandemic accelerated this transition as e-commerce became the default setting for many homebound consumers. The crisis-inspired surge in e-commerce is leading to a permanent…

This report looks at the top10 global consumer trends Euromonitor International has identified as set to have the most impact on business in 2021. It explores the changing consumer values and behaviour driving the trends, the impact on…

Despite the shared mobility industry’s 30% drop in gross bookings in 2020 due to the COVID-19 pandemic, it is expected to rebound, doubling its market size over 2020-2025 in real terms. Some of the key future trends in the industry include the…

Using the Digital Consumer Survey and Voice of the Industry: Digital Survey, this report explores what consumers and industry experts think about artificial intelligence, including concerns such as data exploitation, and advantages such as increasing…

During the pandemic, countries saw a restated demand for digital connectivity leading market players to accelerate their digital initiatives. Thus, the global digital landscape is expected to see shifts over the forecast period, where developed…

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

The Coronavirus pandemic ushered in unprecedented changes across consumer life. Technological advances in 2021 will continue to reshape shopping behaviour for digitally- savvy consumers. Leveraging Passport Digital Consumer data and analysis, this…

As commerce, employment and even education continue to leverage the internet and technology, digital preparedness takes on ever-increasing importance. The Coronavirus (COVID-19) pandemic has exposed the existing digital divide in both developing and…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

Channel shifts accelerated by Coronavirus (COVID-19) have required significant and strategic business changes to adapt to these new consumer demands. This report quantifies and compares digital shopping behaviours before and during the height of…

The Coronavirus (COVID-19) pandemic has dramatically altered consumer shopping behaviour. Using the Digital Consumer Survey, which was fielded in March and April during the height of mandated lockdowns, this report explores consumer sentiment with…

Digital streaming services have widely disrupted traditional media consumption, particularly in developed markets, and new services continue to launch. This briefing includes profiles of the following companies: Apple Music, Amazon Prime Video,…

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes,…

As the creative economy broadens its horizons, with wider applications in commerce, immersive technologies such as AR/VR are at the forefront of engagement in digital eco-systems. Leveraging Digital Consumer Survey Data and the Voice of Industry…