Wound Care

Market research on the wound care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Wound Care in Taiwan

Oct 2019

Traditionally, it is believed that keeping a wound dry helps with faster recovery since moist wounds are deemed to facilitate bacteria production. In addition, bacteria existing in the water tend to cause wound infections and delay recovery. However,...

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Wound Care in Spain

Oct 2019

Segmentation is expected to continue to be a major competitive tool in wound care. Over the review period many of the players active in the category concentrated on developing new formats for the different parts of the body. With this segmentation ...

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Wound Care in Malaysia

Oct 2019

In Malaysia, sticking plasters/adhesive bandages remains the biggest category within wound care. Consumers tend to opt for plasters and bandages for basic wound care management and purchase these products for possible emergency use. There are also ...

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Wound Care in Australia

Oct 2019

Wound care continues to register moderate sales growth in Australia, with the category’s maturity the main barrier to higher growth. Indeed, as all of the products in this category are considered to be essential medical supplies for administering ...

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Wound Care in Thailand

Oct 2019

Consumer lifestyles are helping to drive the performance of wound care, with sales benefiting from more consumers participating in sports and outdoor activities. More consumers are stocking up on and using wound care products in case of injury due to...

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Wound Care in Denmark

Oct 2019

Although demand for wound care is relatively mature in Denmark, the category continues to see higher levels of segmentation. This is occurring as new product development is being undertaken by category leaders to support sales growth in specific ...

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Wound Care in Israel

Oct 2019

There has been little innovation in wound care during the past few years as brands offer a similar variety of products that tend to be quite similar to each other. Consumers are willing to try new brands and switch between brands in order to pay less...

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Wound Care in South Korea

Oct 2019

Gauze, tape and other wound care was a far larger category than sticking plasters/adhesive bandages in 2019, and saw much higher current value growth. This is because of the wide product variety, efficient wound care, waterproof options and less ...

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Wound Care in Slovakia

Oct 2019

While wound care value sales continue to increase, volume sales are in decline. This can be attributed to the impact of rising prices and increasing investment in higher quality products. This trend is especially evident in first aid kits, where ...

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Wound Care in Azerbaijan

Oct 2019

Hygiene standards continue to improve in Azerbaijan, but with increasing maturity and shrinking consumer spending power, growth slowed in 2019 compared with the previous year. Indeed, wound care was among the weakest-performing categories in the ...

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Wound Care in Pakistan

Oct 2019

The most popular wound care brands in the Pakistani market tend to be international ones distributed by local companies, as these have established a solid reputation amongst local consumers. The local brands which are present within sticking ...

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Wound Care in Georgia

Oct 2019

Price remains one of the major determinants when choosing wound care products in Georgia. Due to relatively low disposable incomes of consumers, there was little to no sophistication in packaging or added value in products. However, with the gradual ...

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Wound Care in Saudi Arabia

Oct 2019

Consumer awareness surrounding the treatment of wounds still needs to improve with doctors, pharmacists and the government working hard to improve awareness of wound care. As a result, many consumers in Saudi Arabia are becoming increasingly aware ...

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Wound Care in Greece

Oct 2019

Although Greece’s economy is on the path to recovery many consumers remain affected by the economic crisis and as such look to make savings where possible. Whereas in the past consumers may have stocked up on wound care in case of injury now many ...

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Wound Care in Mexico

Oct 2019

Total wound care volume sales declined consistently over 2014-2019, and the negative trend looks set to persist throughout the forecast period. Aside from maturity, demand will continue to be undermined by falling birth rates, as families with young ...

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Wound Care in Romania

Oct 2019

Wound care remains a small category, with products purchased mostly when needed. Usage is generally limited to minor wounds, with major cases being treated by specialised personnel in hospitals or polyclinics. The good growth rates in 2018 and 2019 ...

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Wound Care in France

Oct 2019

After two years of declining current value sales in 2016 and 2017, sales growth returned to positive territory with a relatively healthy performance in 2018. Sales in 2018 were boosted by the hot summer, which meant more outdoor activities, and ...

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Wound Care in the United Arab Emirates

Oct 2019

Wound care is considered an essential basic household item in the United Arab Emirates, especially for those homes with children. While not all households necessarily have first aid kits, most stock sticking plasters/adhesive bandages. As the trend ...

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Wound Care in Uzbekistan

Oct 2019

Wound care products are considered staples in first aid kits. Consumers tend not to be brand-conscious when seeking wound care products, and therefore tend to choose products based on price and availability, with the latter being a particularly ...

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Wound Care in Uruguay

Oct 2019

Volume growth of sticking plasters/adhesive bandage and gauze, tape and other wound care – the only two categories that have shown measurable sales within wound care – declined annually for most of review period. The decline was largely driven by an ...

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