Wound Care

Market research on the wound care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Wound Care in Colombia

Jan 2021

Wound care in Colombia is a mature category which had been experiencing an undynamic performance prior to the emergence of the pandemic, as many local consumers traditionally tend to purchase these products when they are needed rather than stocking ...

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Wound Care in South Africa

Jan 2021

Wound care witnessed slightly slower growth in current value terms in 2020 compared to the previous year, although sales remained largely stable. With the outbreak of COVID-19 consumer attention turned to essential products and OTC treatments for the...

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Wound Care in Switzerland

Jan 2021

In response to the outbreak of COVID-19 the Swiss government took a range of measures including introducing a lockdown and placing restrictions on gatherings. Consumers were also advised against making unnecessary trips outside of the home. As a ...

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Wound Care in Austria

Jan 2021

Minor injuries obtained during sport and exercise and other activities outside the home are a key driver of sales of wound care in Austria. As such, the home seclusion seen in 2020 resulting from COVID-19 and the lockdown has limited demand for wound...

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Wound Care in Germany

Dec 2020

Wound care is a highly seasonal category in Germany, with sales greatly depending on the weather and time spent outside. Therefore, the emergence of COVID-19 and the subsequent lockdown had a marginally negative impact on demand for wound care in ...

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Wound Care in Argentina

Nov 2020

Beiersdorf will remain the clear leader in wound care in 2020 due to the popularity of its Curitas brand, which has a long-standing presence in the country and is associated with wound care products by most consumers. In sticking plasters/adhesive ...

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Wound Care in Vietnam

Nov 2020

Wound care is expected to see a slowdown in its current value growth rate in 2020, mainly due to the COVID-19 pandemic. In response to the virus, in the first half of the year the government implemented social isolation guidelines to limit its ...

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Wound Care in Uruguay

Nov 2020

Volume growth of sticking plasters/adhesive bandage and gauze, tape and other wound care – the only two categories that have shown measurable sales within wound care – declined annually for most of review period, with COVID-19 expected to marginally ...

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Wound Care in Malaysia

Nov 2020

The wound care category saw slightly higher growth in 2020 than in 2019. This occurred as the COVID-19 outbreak resulted in consumers stocking up on such products prior to lockdown, in case they were needed for first aid purposes. The Movement ...

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Wound Care in Israel

Nov 2020

Wound care is expected to see slower current retail value growth in 2020 to that seen the previous year. Sales are likely to slow in 2020 due to home seclusion and consumers participating in fewer physical outdoor activities, which leads to fewer ...

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Wound Care in Pakistan

Nov 2020

Wound care is expected to maintain similar current value growth in 2020 to that seen the year prior. The category saw, compared to other OTC categories, a smaller increase in demand during panic-buying as a result of COVID-19 in the first quarter of ...

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Wound Care in Nigeria

Nov 2020

Wound care is the smallest product area in terms of value sales among consumer health products in Nigeria. Current value growth of wound care is expected to be significantly lower in 2020 than in 2019, with only single-digit value growth, despite ...

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Wound Care in Latvia

Nov 2020

COVID-19 will have quite a positive overall effect on wound care sales in 2020. Unlike other European nations, Latvia’s lockdown was somewhat more lenient. Although there were retail closures and stringent measures taken, Latvians continued to be ...

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Wound Care in Kenya

Nov 2020

Little affected by the impact of COVID-19, current value sales of wound care products are expected to post strong growth by the end of 2020, a trend that, for the most part, reflects the growth rates already recorded during the review period. Kenyans...

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Wound Care in Morocco

Nov 2020

Wound care is expected to register constrained growth in 2020 as the government imposes severe restrictions to consumers’ movement as a result of the COVID-19 pandemic. To reduce the spread of the virus, consumers were put into lockdown, limiting ...

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Wound Care in Peru

Nov 2020

Sales slowed down shortly after lockdown restrictions were implemented, due to the stay at home measures which resulted in consumers participating in fewer physical outdoor activities. This therefore led to fewer injuries and less need for ...

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Wound Care in Tunisia

Nov 2020

Wound care is seeing small continued growth in 2020, with gauze, tape and other wound care continuing to be the largest sub-category and show the strongest growth. The affordable prices of such products and their wide availability means that many ...

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Wound Care in Costa Rica

Nov 2020

Wound care is expected to maintain a marginally lower current value growth in 2020 to that seen in the previous year. Lockdown restrictions drive the decrease in demand, as home seclusion and lowered participation in physical outdoor activities leads...

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Wound Care in Egypt

Nov 2020

Wound care is the smallest consumer product area in Egypt and is expected to register the smallest value growth in 2020, as result of COVID-19. However, it is still expected to register double-digit value growth, though some of this growth is driven ...

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Wound Care in Estonia

Nov 2020

Wound care will see moderate growth in 2020, being relatively unaffected by COVID-19. Instead, improving economic conditions and purchasing power are the major factors benefiting wound care in 2020, as people are tending to switch to better-quality ...

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