Wound Care

Market research on the wound care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Wound Care in the Czech Republic

Dec 2018

Wound care does not tend to be affected by the economic climate or seasonal trends, and mostly remains fairly stable, seeing only modest growth. Growth in the category is mainly generated by continuous demand and steadily rising unit prices. The ...

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Wound Care in Slovakia

Dec 2018

While wound care saw an increasing sales performance in value terms, in volume the category lost ground in 2018. The rising prices of wound care and increasing investment in higher quality products were the main reasons behind the rising value ...

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Wound Care in Bulgaria

Dec 2018

In 2018, wound care experienced dynamic growth driven by expanded product variety and narrow customisation. Brand owners invested in developing more premium specific products that were closely tailored to individual needs and situations. For ...

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Wound Care in Colombia

Dec 2018

The maturity of wound care has led to steady growth, considering that Colombians tend to purchase wound care when needed rather than stocking up at home. This situation is unlikely to change dramatically over the forecast period, with value growth at...

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Wound Care in Saudi Arabia

Dec 2018

Many consumers in Saudi Arabia are becoming more aware about wound hygiene and the importance of protecting wounds from dirt and bacteria to avoid infections, although some still believe that wounds heal better when exposed to air. Accordingly, many ...

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Wound Care in Poland

Dec 2018

Polish wound care is quite saturated. This category is unique as usually people buy these products just in case of emergency in order to be prepared. This is why once they have most basic products, they do not need to buy new ones as long as they are...

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Wound Care in New Zealand

Dec 2018

The key factors responsible for the growth of wound care are the rapidly ageing population, a rise in chronic wounds, increase in the number of surgeries and emergency care and a rise in the number of initiatives towards prevention of injuries. New ...

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Wound Care in Singapore

Dec 2018

With demand for wound care already mature, the category is expected to register moderate growth over the forecast period. In this context, most manufacturers conduct massive price discounts and/or sell products in bundle deals as a strategy to entice...

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Wound Care in Hungary

Dec 2018

Wound care saw an uneventful performance in the review period, which is typical for such a mature category. Demand for wound care products is driven primarily by slow increases in real incomes and slight increases in unit prices. The forecast period ...

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Wound Care in South Africa

Nov 2018

Wound care is a mature category in South Africa, with these products not being purchased particularly frequently. Middle- and higher-income groups consider wound care products as essential items in first aid kits, while lower-income groups only buy ...

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Wound Care in Kazakhstan

Nov 2018

In 2018, the population aged 65+ recorded 4% growth. With a growing standard of living in the country, there is also an increasing number of old people that require specific health care. The reason is that at this age consumers often have wounds that...

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Wound Care in Venezuela

Nov 2018

Scarcity of products in this category is particularly severe since it is traditionally dominated by multinational companies. Industry sources stated that while many private clinics and hospitals used to count on pharmacies and parapharmacies if they ...

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Wound Care in Sweden

Nov 2018

In 2018, sticking plasters/adhesive bandages saw increasing growth, which can largely be explained by the warm weather, which led to more outdoor activities and meant higher potential for smaller injuries, especially for children. Otherwise, sticking...

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Wound Care in Latvia

Nov 2018

Wound care is crucial in caring for older consumers. The demographic structure of the Latvian population reflects sharp ageing as the pre-retirement age and elderly population grows each year. Impaired wound healing in the geriatric population ...

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Wound Care in Finland

Nov 2018

The review period saw few new product entries due to the hard economic situation. Since 2017, manufacturers’ engagement has become more active, and the main competitors have introduced added-value products such as those with new water-resistant ...

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Wound Care in Australia

Nov 2018

After registering consistently positive sales growth over the review period, wound care is slated for static value growth at constant 2018 prices over the forecast period as the maturity of the category means that there is very little room for ...

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Wound Care in Spain

Nov 2018

Wound care in 2018 recorded a slightly better performance than in the previous year. As in other European countries, the category of wound care is mature in Spain; however, the better economic situation the country is enjoying is resulting in ...

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Wound Care in Peru

Nov 2018

Wound care is set to record moderate value growth at constant 2018 prices over the forecast period. The category has reached maturity in terms of the use of products, although the materials present in first aid kits are not always used immediately ...

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Wound Care in the Philippines

Nov 2018

Whether for health or leisure reasons, the number of participants in outdoor activities continued to grow in 2018, especially amongst millennials. One of the key reasons is that such activities are becoming important social events amongst friends, ...

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Wound Care in Indonesia

Nov 2018

Sticking plaster/adhesive sales continued to grow in 2018, mainly being driven by demand for functionality. Consumers tend to see sticking plasters as a first aid kit when slightly or mildly injured. For instance, some parents carry sticking plasters...

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