First aid kits for cars continues to record a high demand in 2020, due to the booming automobile industry in Belarus. Attractive credit facilities and strong promotional and sales activities from car dealers have led to a boost in the sales of new cars in the country, which benefits first aid kits as they are obligatory products for any car.
Overall, there have been limited effects from COVID-19 in wound care in Belarus, without the spikes seen in other categories in Q1 and Q2. Plus, growth is being supported by the need for first aid kits for cars and the more relaxed isolation measures in the country.
Veropharm OAO leads wound care with its namesake brand, closely followed by Galteyapharm OOO with Galteya. The players retain their high value sales due to offering a very wide assortment of products as low prices.
Despite the premiumisation trend seen, affordability remains the biggest driver for wound care products in Belarus. This is evidenced by the fact Veropharm OAO and Galteyapharm OOO are maintaining their top places because they offer large-size packs for lower prices.
There are also opportunities for players to potentially emulate some of the more specialist wound care products from the large global players that are appearing in the category, but failing to take off due to their higher prices. Within this capacity, local players would be able to keep their prices lower than those of imports, and follow the example set by domestic company Bimed, with its premium range.
First aid kits continue to prove appealing, especially first aid kits for cars. As noted, it is obligatory for Belarusians to have a first aid kit in their cars and this demand with continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Wound Treatments research and analysis database.
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