First aid kits for cars sees growth slow down slightly in 2021, due to the decrease in automobile sales in Belarus. Many banks have stopped offering credit facilities and this has led to a decline in the sales of new cars in the country, which negatively affects first aid kits as they are obligatory products for any car.
Overall, there have been limited effects from COVID-19 in wound care in Belarus, without the spikes seen in other categories. Plus, growth is being supported by the more relaxed isolation measures in the country.
Veropharm OAO leads wound care with its namesake brand, closely followed by Galteyapharm OOO with Galteya. The players retain their high value sales due to offering a very wide assortment of products as low prices.
Despite the premiumisation trend seen, affordability remains the biggest driver for wound care products in Belarus. This is evidenced by the fact Veropharm OAO and Galteyapharm OOO are maintaining their top places because they offer large-size packs for lower prices.
There are also opportunities for players to potentially emulate some of the more specialist wound care products from the large global players that are appearing in the category, but failing to take off due to their higher prices. Within this capacity, local players would be able to keep their prices lower than those of imports, and follow the example set by domestic company Bimed, with its premium range.
First aid kits continue to prove appealing, especially first aid kits for cars. As noted, it is obligatory for Belarusians to have a first aid kit in their cars and this demand will continue over the forecast period.
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This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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