The retailing infrastructure in Bosnia-Herzegovina has improved significantly during the review period. This refers to the soaring growth of modern chained grocery retailing formats, the penetration of new formats like drugstore chains and the modernisation of pharmacies’ business model, among other trends.
Sticking plasters/adhesive bandages is the highest value growth category in wound care in Bosnia-Herzegovina during 2018. It is currently best adapted for the novel off-the-shelf way of marketing wound care and is capturing consumers’ attention, especially with continued innovation in terms of specialising for different applications, like calluses, cuts, sores, muscular reinforcement etc.
While the consumer-friendly sticking plasters/adhesive bandages continue recording the strongest growth in wound care, the traditional gauze, tape and other wound care category generates the most sales. It is still dominantly distributed over-the-counter through pharmacies, recording moderate shift in branding tendencies, but still largely dominated by generic products.
The domestic manufacturer Saniteks dd comfortably led wound care in Bosnia-Herzegovina during 2018. Its products are mostly generic and affordable, thus differentiated from most of the competition that is focusing on branding and product differentiation.
dm-Drogerie Markt recorded the biggest increase in value share in wound care during 2018. It is also the leading private label in the category, recording soaring growth through the review period as its availability and range improved.
Private label in wound care soared during the review period, mostly thanks to dm-Drogerie Markt. However, other players are also getting into it, primarily as there is a strong consolidation trend driven by expanding pharmacy chains like Betty, which see an opportunity in launching private label products, especially in unregulated non-pharmaceutical consumer health categories like wound care.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Wound Treatments research and analysis database.
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