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Country Report

Wound Treatments in

Wound Care in Macedonia

17 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing self-medication trend and new product development bode well for wound care

Despite reaching maturity, the growing trends of self-medication and early prevention among local consumers helped wound care register good retail value growth in 2017. In addition, sales were boosted by the launch of new and improved brands and products.

Marketing and advertising adds dynamism to wound care

Over the review period the marketing and advertising of wound care brands and products increased in Macedonia. The leading manufacturers successfully maintained consumers’ attention on wound care all-year-round through elaborate marketing and advertising campaigns in support of leading or newly launched brands.

The prospects for wound care depend on innovation

Wound care is mature in Macedonia. Growth drivers like the health and wellness, self-medication and early prevention trends are also mature, which may limit growth rates.

COMPETITIVE LANDSCAPE

The competitive landscape of wound care is fragmented in Macedonia

The competitive landscape remained fragmented in 2017, with numerous small players holding a strong combined retail value share under “others” in 2017. The Slovenian company Tosama is the long-time leading player due to the combined strength of its wound care brand portfolio, led by Vivapore, Vivaplast, Virplast and Tosama.

International companies dominate wound care

Wound care continued to be dominated by international companies in 2017. International players occupied the top three places in retail value sales terms.

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Wound Treatments Market Sample Report Wound Treatments Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wound Treatments in Macedonia?
What are the major brands in Macedonia?
What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Wound Care in Macedonia - Category analysis

HEADLINES

PROSPECTS

Growing self-medication trend and new product development bode well for wound care

Marketing and advertising adds dynamism to wound care

The prospects for wound care depend on innovation

COMPETITIVE LANDSCAPE

The competitive landscape of wound care is fragmented in Macedonia

International companies dominate wound care

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2012-2017
Table 2 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Wound Care: % Value 2013-2017
Table 4 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 5 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

Consumer Health in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Political crisis subsides to revive prospects for stable growth

2017 value growth is significant but weaker than the review period CAGR

International companies dominate in terms of presence and innovation

Consumer health experiences diversification in terms of distribution

Value growth is expected to remain significant despite a slight slowdown overall

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Distribution of Consumer Health by Format: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format and Category: % Value 2017
Table 15 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wound Care in Macedonia

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Executive Summary

New Report Guarantee

PROSPECTS

Growing self-medication trend and new product development bode well for wound care

Marketing and advertising adds dynamism to wound care

The prospects for wound care depend on innovation

COMPETITIVE LANDSCAPE

The competitive landscape of wound care is fragmented in Macedonia

International companies dominate wound care

Samples

Overview

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Table of Contents

Wound Care in Macedonia - Category analysis

HEADLINES

PROSPECTS

Growing self-medication trend and new product development bode well for wound care

Marketing and advertising adds dynamism to wound care

The prospects for wound care depend on innovation

COMPETITIVE LANDSCAPE

The competitive landscape of wound care is fragmented in Macedonia

International companies dominate wound care

CATEGORY DATA

Consumer Health in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Political crisis subsides to revive prospects for stable growth

2017 value growth is significant but weaker than the review period CAGR

International companies dominate in terms of presence and innovation

Consumer health experiences diversification in terms of distribution

Value growth is expected to remain significant despite a slight slowdown overall

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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