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Country Report

Wound Treatments in

Wound Care in Macedonia

17 pages, Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Convenience and self-medication trends positively impact wound care sales

Over the review period wound care in Macedonia was positively impacted by the growing importance of the convenience and self-medication trends, helping this mature category to maintain steady growth, even during periods of economic duress and political crisis. Sticking plasters/adhesive bandages remained the best performer in wound care in 2018, with waterproof solutions proving increasingly popular among local consumers.

Wound care readily available in most retail outlets

Over the review period the leading players were at the forefront of innovation and managed to develop new easy-to-use and convenient products, some of which were launched in the small Macedonian market. These products are enjoying increasing availability through more distribution channels.

Maturity set to limit the future growth potential of wound care

Wound care is a mature category in Macedonia, largely offering products for surgical wounds, which account for the vast majority of skin injuries, along with traumatic wounds resulting from burns. However, over the forecast period, as the Macedonian economy opens up further, the category is likely to witness a wider range of products and application formats.

COMPETITIVE LANDSCAPE

Slovenian company Tosama continues to lead wound care

The Slovenian company Tosama remained the leading player in wound care in Macedonia in 2018, although its value share is continuing to decline steadily. The company’s leading position is a result of its longstanding presence in the country, which goes back to the time of the former Yugoslavia, and strong brand awareness and consumer loyalty.

German company Beiersdorf ranks second

The German multinational Beiersdorf ranked second in wound care in 2018, also seeing its value share continue to decline steadily. The company’s position is primarily down to the strength of its well-known Hansaplast brand.

Wound care dominated by international brands

Beyond the leading five companies, wound care remained highly fragmented due to a number of small companies supplying various small retailers throughout the country which tend to sell mainly economy products. Wound care was largely dominated by internationals in 2018.

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Wound Treatments Market Sample Report Wound Treatments Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wound Treatments in Macedonia?
What are the major brands in Macedonia?
What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Wound Care in Macedonia - Category analysis

HEADLINES

PROSPECTS

Convenience and self-medication trends positively impact wound care sales

Wound care readily available in most retail outlets

Maturity set to limit the future growth potential of wound care

COMPETITIVE LANDSCAPE

Slovenian company Tosama continues to lead wound care

German company Beiersdorf ranks second

Wound care dominated by international brands

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2013-2018
Table 2 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Wound Care: % Value 2014-2018
Table 4 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 5 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Consumer Health in Macedonia - Industry Overview

ANALYSIS

Executive Summary

Consumer health continues to record steady growth despite political turbulence
Internet access and social media platforms support the growing self-medication trend
Consumer health in Macedonia dominated by international manufacturers
Few channels sell consumer health products beyond chemists/pharmacies
Healthy growth of consumer health expected to continue over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Macedonia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia

Consumer Health in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to record steady growth despite political turbulence

Internet access and social media platforms support the growing self-medication trend

Consumer health in Macedonia dominated by international manufacturers

Few channels sell consumer health products beyond chemists/pharmacies

Healthy growth of consumer health expected to continue over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Wound Care in Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Convenience and self-medication trends positively impact wound care sales

Wound care readily available in most retail outlets

Maturity set to limit the future growth potential of wound care

COMPETITIVE LANDSCAPE

Slovenian company Tosama continues to lead wound care

German company Beiersdorf ranks second

Wound care dominated by international brands

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wound Care in Macedonia - Category analysis

HEADLINES

PROSPECTS

Convenience and self-medication trends positively impact wound care sales

Wound care readily available in most retail outlets

Maturity set to limit the future growth potential of wound care

COMPETITIVE LANDSCAPE

Slovenian company Tosama continues to lead wound care

German company Beiersdorf ranks second

Wound care dominated by international brands

CATEGORY DATA

Consumer Health in Macedonia - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to record steady growth despite political turbulence

Internet access and social media platforms support the growing self-medication trend

Consumer health in Macedonia dominated by international manufacturers

Few channels sell consumer health products beyond chemists/pharmacies

Healthy growth of consumer health expected to continue over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

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