Executive Summary

Feb 2019
PROSPECTS
Convenience and self-medication trends positively impact wound care sales

Over the review period wound care in Macedonia was positively impacted by the growing importance of the convenience and self-medication trends, helping this mature category to maintain steady growth, even during periods of economic duress and political crisis. Sticking plasters/adhesive bandages remained the best performer in wound care in 2018, with waterproof solutions proving increasingly popular among local consumers.

Wound care readily available in most retail outlets

Over the review period the leading players were at the forefront of innovation and managed to develop new easy-to-use and convenient products, some of which were launched in the small Macedonian market. These products are enjoying increasing availability through more distribution channels.

Maturity set to limit the future growth potential of wound care

Wound care is a mature category in Macedonia, largely offering products for surgical wounds, which account for the vast majority of skin injuries, along with traumatic wounds resulting from burns. However, over the forecast period, as the Macedonian economy opens up further, the category is likely to witness a wider range of products and application formats.

COMPETITIVE LANDSCAPE
Slovenian company Tosama continues to lead wound care

The Slovenian company Tosama remained the leading player in wound care in Macedonia in 2018, although its value share is continuing to decline steadily. The company’s leading position is a result of its longstanding presence in the country, which goes back to the time of the former Yugoslavia, and strong brand awareness and consumer loyalty.

German company Beiersdorf ranks second

The German multinational Beiersdorf ranked second in wound care in 2018, also seeing its value share continue to decline steadily. The company’s position is primarily down to the strength of its well-known Hansaplast brand.

Wound care dominated by international brands

Beyond the leading five companies, wound care remained highly fragmented due to a number of small companies supplying various small retailers throughout the country which tend to sell mainly economy products. Wound care was largely dominated by internationals in 2018.

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Wound Care in Macedonia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in North Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wound Treatments in North Macedonia?
  • What are the major brands in North Macedonia?
  • What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Macedonia - Industry Overview

ANALYSIS

Executive Summary
Consumer health continues to record steady growth despite political turbulence
Internet access and social media platforms support the growing self-medication trend
Consumer health in Macedonia dominated by international manufacturers
Few channels sell consumer health products beyond chemists/pharmacies
Healthy growth of consumer health expected to continue over the forecast period
Appendix
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Definitions
Sources
Summary 1 Research Sources

DATAGRAPHICS

Market Sizes
Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category
Distribution
Channel Distribution for Consumer Health
Competitive Landscape
Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context
Consumer Health Retail Sales by Region
Consumer Health in Macedonia
FMCG Index
Consumer Health vs Selected FMCG Industries
Socioeconomic Context
Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia