Executive Summary

Oct 2019
PROSPECTS
Seasonality and low purchasing power limit sales

At the end of the review period, the development of wound care continues to be affected by a lack of real innovation. The economic situation is another factor behind the slow performance of the category in 2019, with low disposable incomes hampering consumer purchasing power.

Consumers prefer to buy components separately rather than replace first aid kits

First aid kits continues to see the fastest declines in retail volume and current value sales in 2019. It remains rare for households to replace first aid kits.

Affordability and diverse offer favour sticking plasters/adhesive bandages

Sticking plasters/adhesive bandages remains the only category seeing current value growth in 2019. These products remain most popular due to their lower prices and convenient use for common minor cuts and abrasions on the body.

COMPETITIVE LANDSCAPE
Internationals exert influence through marketing and product development

International players enjoy a strong hold on wound care in Russia due to their wide portfolio of products, intensive advertising and promotional activities and investments in new product development. This was consolidated by Abbott Laboratories’s acquisition of the domestic manufacturer Veropharm at the start of the review period.

Paul Hartmann offers innovation in a stagnant category to remain ahead of the field

Paul Hartmann is well placed to remain the leader in wound care over the forecast period. The company grew its value share steadily over the review period to consolidate its leading position.

Development in children’s products offers some value potential

Children remain the main target for wound care manufacturers, due to the regularity with which they hurt or injure themselves. Moreover, many children are soothed by the wearing of a sticking plaster or adhesive bandage, even for very minor or superficial wounds.

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Wound Care in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wound Treatments in Russia?
  • What are the major brands in Russia?
  • What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Wound Care in Russia - Category analysis

HEADLINES

PROSPECTS

Seasonality and low purchasing power limit sales
Consumers prefer to buy components separately rather than replace first aid kits
Affordability and diverse offer favour sticking plasters/adhesive bandages

COMPETITIVE LANDSCAPE

Internationals exert influence through marketing and product development
Paul Hartmann offers innovation in a stagnant category to remain ahead of the field
Development in children’s products offers some value potential

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2014-2019
Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Consumer Health in Russia - Industry Overview

EXECUTIVE SUMMARY

Weak household budgets limit value sales development in 2019
Gradual shift to generics in a price-sensitive environment
Agreements with pharmacy chains offer key competitive edge to companies
Online channel offers marketing and sales opportunities to players and retailers
Pockets of strong value growth despite stagnating demand

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources