Sales of gauze, tape and other wound care was supported by the spread of COVID-19 in 2020 as some Russians made masks of gauze, tape and other wound care products. Meanwhile, the largest category of sticking plasters/adhesive bandages registered double-digit value growth in 2020 due to a significant increase in unit prices.
First aid kits continued to see the fastest declines in retail volume and current value sales in 2020 as it is rare for households to replace first aid kits. While first aid kits are mandatory in Russian cars, different components can be replaced separately depending on the expiration date.
International players dominate wound care in Russia due to their wide portfolio of products, intensive advertising and promotional activities and investments in new product development. This was consolidated by Abbott Laboratories’ acquisition of the domestic manufacturer Veropharm at the start of the review period.
Wound care is set to record further volume and value growth over the forecast period, outperforming the review period. Growth will come solely from the largest category of sticking plasters/adhesive bandages.
Paul Hartmann is well placed to remain the leader in wound care over the forecast period. The company grew its value share steadily over the review period to consolidate its leading position.
Children will remain the main target for wound care manufacturers due to the regularity with which they hurt or injure themselves. Moreover, many children are soothed by the wearing of a sticking plaster or adhesive bandage, even for very minor or superficial wounds.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Wound Treatments research and analysis database.
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