Wound care witnessed a double-digit decline in current value terms in 2020, with demand for the largest category of sticking plasters/adhesive bandages plummeting. The high season for sticking plasters/adhesive bandages is April to June, and therefore with Russians forced to remain at home for much of this period in 2020 demand dropped.
First aid kits continues to decline in retail volume and current value terms in 2021 as it is rare for households to replace first aid kits. While first aid kits are mandatory in Russian cars, different components can be replaced separately depending on the expiration date.
International players dominate wound care in Russia due to their wide portfolio of products, intensive advertising and promotional activities and investments in new product development. This was consolidated by Abbott Laboratories’ acquisition of the domestic manufacturer Veropharm at the start of the review period.
Sticking plasters/adhesive bandages is set to remain the largest and most dynamic category over the forecast period. Sales will likely be driven by investments in promotion and advertising by the leading players, as well as the convenience of these products and growth in the category’s average unit price.
First aid kits is expected to see a further decline in sales over the forecast period. While a first aid kit is mandatory in cars in Russia most people simply compile their own kits, which can generally be achieved at a lower cost than purchasing readymade first aid kits.
Children will likely remain the main target audience for wound care manufacturers due to the regularity with which they hurt or injure themselves. Moreover, many children are soothed by the wearing of a sticking plasters or adhesive bandage, even for very minor or superficial wounds, with products that feature popular characters providing added appeal.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!