Scarcity of products in this category is particularly severe since it is traditionally dominated by multinational companies. Industry sources stated that while many private clinics and hospitals used to count on pharmacies and parapharmacies if they ran out of bandages, gauze and even masks or some surgical materials, since 2016, shortages have prompted some textile companies to venture into the gauze and bandages segments, which show slightly restored supply levels in 2018, but this is not the case for sticking plasters/adhesive bandages, which require specialised imported inputs.
Wound care is still a small, underdeveloped category with players offering reduced product ranges; therefore, wound care suffered acute supply shortages and stagnation in terms of innovation and development. Variety of products is extremely limited, as players continue to be unable to guarantee stock of all items throughout the year.
While Venezuelans tend to consider these products useful for different reasons, other purchases are made on impulse due to the colourful, attractive designs for children. Some households buy these products in advance and store packs at home, especially if they have children.
Given the absence of 3M products, BSN Medical Venezuela – a Colombian transnational – was again the leading player in 2018. BSN Medical Venezuela was able to increase its retail value share significantly over the review period due to affordable prices and wide distribution.
Actimed International entered the end-consumer market in 2017 but lost presence in 2018. Actimed is a Florida-based company that works in alliance with physicians and hospitals to provide products such as syringes, bandages, gloves and IV sets.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Venezuela with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Wound Treatments research and analysis database.
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