Market research on the Personal Accessories industry. Standardise...
Market research on the Personal Accessories industry. Standardised and cross-comparable statistics including total market sizes, market shares, industry trends.
Writing instruments occupy a modest share of the overall personal accessories market in Switzerland, thus exerting minimal influence on the sector. In 2023, the category witnessed stagnant growth in value terms, with a slight decline in volume sales…
In 2022, prices continued the steady rise that started before the pandemic, with significant increases since then, mainly driven by soaring energy costs. The recovery from the pandemic was slow, due to several COVID-19 variants affecting schools and…
Spain’s birth rate continues to fall with couples having fewer children, starting a family a later in life or even choosing not to have children at all. According to the latest data published by the National Statistics Institute (INE), Spain’s birth…
There is an ongoing shift from unbranded and counterfeit products towards recognised brands, driven by increased parental awareness of the potential health risks associated with generic and unbranded items. This shift indicates a growing preference…
Writing instruments saw a decline in volume terms in 2023, following the sluggish performance of the previous year. While writing instruments remain essential in schools, they are less used in offices and universities. As technology involves,…
The return to normal life following COVID-19 is anticipated to continue benefiting writing instruments in 2023, particularly due to the return of regular school attendance. For instance, products such as ball point pens, and especially markers and…
The ongoing shift towards digitalisation has influenced the consumption patterns of markers and highlighters, prompting manufacturers to adapt their marketing strategies by promoting alternative uses. Notably, there is a growing trend in hobbies and…
Sales of writing instruments increased in both volume and value terms in 2023 thanks to the continued normalisation of lifestyles, including returns to school and a strong reduction in smart working. The good performance of the category was largely a…
As in 2022, the start of the academic school year in 2023 marked a poor performance for writing instruments with another drop in sales during the most crucial period for this category. Demand for writing instruments was positive in 2020 and 2021,…