Yakult Honsha Co Ltd in Dairy Products and Alternatives

December 2021

With more than 80 years of experience, Yakult ranks second in probiotic yoghurt globally. Its key distinction lies in engaging with consumers from a more personal perspective, and communicating the health benefits of its products directly through its Yakult Ladies system. Its expansion in emerging markets, such as China, as well as in other business sectors, such as pharmaceuticals, will help it to continue to grow in the coming years.

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This report comes in PPT.


Euromonitor International's report on Yakult Honsha Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of Yakult Honsha Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Yakult Honsha Co Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Yakult Honsha Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Yakult’s global footprint: Asia Pacific dominates
Company overview
Growth decomposition
The Yakult Ladies are a unique asset of the company
Digitalisation to further engage with consumers
To become a healthcare company that contributes to people’s health
Taking initiatives towards environmental problems to support the planet
China and Indonesia are key markets for Yakult’s future growth
Top 10 dairy and alternatives companies projected to remain unchanged
Yili and Mengniu manage to gain share globally, while most others lose
Meiji is the most direct competitor for Yakult
Yakult leads drinking yoghurt sales in several markets
Strong reliance on its flagship Yakult brand
Yakult holds the top spot in drinking yoghurt in key markets
Despite a heavy reliance on Japan, North America offers a strong growth
Drinking yoghurt dominates company sales in all markets
Free-from dairy will be a growth opportunity for Yakult
Key findings
Projected company s ales: FAQs
Projected company s ales: FAQs

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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