Yakult Honsha Co Ltd in Dairy Products and Alternatives

December 2021

With more than 80 years of experience, Yakult ranks second in probiotic yoghurt globally. Its key distinction lies in engaging with consumers from a more personal perspective, and communicating the health benefits of its products directly through its Yakult Ladies system. Its expansion in emerging markets, such as China, as well as in other business sectors, such as pharmaceuticals, will help it to continue to grow in the coming years.

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Euromonitor International's report on Yakult Honsha Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of Yakult Honsha Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Yakult Honsha Co Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Yakult Honsha Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary

State of Play

Top companies at a glance
Yakult’s global footprint: Asia Pacific dominates
Company overview
Growth decomposition


The Yakult Ladies are a unique asset of the company
Digitalisation to further engage with consumers

Exposure to Future Growth

To become a healthcare company that contributes to people’s health
Taking initiatives towards environmental problems to support the planet
China and Indonesia are key markets for Yakult’s future growth
Top 10 dairy and alternatives companies projected to remain unchanged

Competitive Positioning

Yili and Mengniu manage to gain share globally, while most others lose
Meiji is the most direct competitor for Yakult
Yakult leads drinking yoghurt sales in several markets
Strong reliance on its flagship Yakult brand
Yakult holds the top spot in drinking yoghurt in key markets

Yoghurt and Sour Milk Products

Despite a heavy reliance on Japan, North America offers a strong growth
Drinking yoghurt dominates company sales in all markets
Free-from dairy will be a growth opportunity for Yakult

Key Findings

Key findings


Projected company s ales: FAQs
Projected company s ales: FAQs

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